Marketing Controller (d/f/m) - Henkel Consumer Brands DE/CH

优缺点分析

角色解读

• Progress to Senior Marketing Controller or Regional Controller within Henkel's global finance organization.
• Transition into broader finance roles such as Finance Business Partner or Head of Controlling in other divisions.
• Leverage AI and analytics expertise to move into data-driven finance transformation or FP&A leadership.
• Own the marketing controlling agenda, including budgeting, forecasting, and investment analysis for consumer brands in Germany and Switzerland.
• Partner with marketing directors and brand managers, providing financial insights to support strategic decisions and optimize marketing spend.
• Challenge assumptions and translate financial data into actionable recommendations, balancing governance with agility.
• Identify financial risks and opportunities, ensuring compliance with corporate standards while driving business performance.
• Deep expertise in SAP FI/CO and advanced Excel (VBA, Power Query) combined with Power BI for data visualization.
• Strong understanding of IFRS and accounting principles, enabling accurate financial reporting and analysis.
• Excellent business partnering and communication skills, with the ability to influence C-level stakeholders.
• Resilience and decisiveness in a fast-paced, resource-constrained environment, with a hands-on mentality.

申请策略

• Tailor your cover letter to show how you balance financial control with business agility, referencing specific examples.
• Research Henkel's sustainability and innovation initiatives, as the company values purpose-driven candidates.
• Emphasize hands-on experience with SAP FI/CO, Power BI, and advanced Excel (VBA, Power Query) in previous controlling roles.
• Highlight examples of business partnering, where you influenced marketing or commercial decisions through financial analysis.
• Showcase projects where you drove process improvements, implemented governance, or managed financial risks.
• Demonstrate resilience and decision-making under pressure, e.g., managing tight deadlines or complex stakeholder landscapes.
• If not already proficient, gain deeper knowledge of AI/ML applications in finance analytics.
• Strengthen German language skills to a business fluent level for effective local collaboration.

面试指南

• Use STAR method (Situation, Task, Action, Result) to structure behavioral answers, focusing on your analytical and influencing skills.
• Demonstrate a balance between technical depth (SAP, Excel, BI) and strategic business thinking (translating numbers into stories).
• Show your proactive risk management: explain how you identify issues, quantify impact, and propose solutions.
• How would you approach a situation where a marketing director wants to increase spend on a campaign with uncertain ROI?
• Describe a time you used data analytics to uncover a financial risk or opportunity. What tools did you use?
• How do you ensure compliance with corporate standards while maintaining agility in a fast-paced environment?
• Explain your experience with SAP FI/CO and Power BI. Can you give an example of a complex report you built?
• How do you handle conflicting priorities when resources are constrained?