Manage marketing activities of assigned automation hardware products, including launch, promotion, optimization, and phase-out
Collect and analyze market data, customer feedback, and competitive intelligence to support product positioning and decision-making Drive product sales performance by working closely with the sales team and providing necessary tools and support Support go-to-market activities, including product training, marketing materials, and campaign execution Assist in identifying market opportunities and customer needs to support future product development Coordinate cross-functional teams (R&D; Sales, Service, Regulatory, etc.) to ensure smooth execution of product-related activities Monitor product performance and provide regular updates and improvement recommendations Participate in key projects related to product development, launch, and commercialization Support customer engagement activities, including product demonstrations and solution presentations