电商运营专员-广告投放-local
发布于 大约 3 小时前普通员工/个人贡献者
AI 估算 · 8k–16k
The salary is estimated based on the specialist level, local market conditions in Jakarta, and the company's scale, offering a c
职位详情
关于这个职位
This role focuses on managing paid advertising campaigns for Xiaomi's official stores on TikTok and Shopee. You will handle campaign setup, audience targeting, creative deployment, and real-time optimization to drive sales performance. It requires strong analytical skills, data sensitivity, and fluency in English.
最低要求
本科及以上学历
工作职责
负责TikTok/Shopee等电商平台的小米官方旗舰店的广告投放，根据店铺产品、直播节奏、营销果冻、完成计划搭建、人群定向、素材投放、出价设置等全流程投放工作，覆盖直播引流、短视频带货、单品转化等投放场景，并实时监控并调整广告投放数据，包括曝光、点击、转化率、ROI等核心指标，及时关停低效计划，放量优质计划，规避流量异常、成本飙升、跑量缓慢等情况，保障店铺销售
AI 洞察
优缺点分析
优点
- Hands-on experience with fast-growing e-commerce platforms in Southeast Asia.
- Work for a major technology company with strong brand recognition and resources.
- Develop transferable skills in performance marketing, data analysis, and campaign optimization.
- Exposure to an international work environment and cross-cultural collaboration.
- Fast-paced environment with constant campaign monitoring and tight deadlines.
- Need to stay updated with frequent algorithm changes and platform policy updates.
- Pressure to meet sales targets and ROI objectives, requiring proactive adjustment.
- This role is ideal for data-driven marketers who thrive in dynamic e-commerce environments and enjoy the challenge of optimizing paid media performance to drive sales.
缺点 / 挑战
暂无明显挑战项
角色解读
- Can progress from a specialist to a senior specialist or team lead managing larger advertising portfolios.
- Opportunities to expand into broader performance marketing or digital marketing management roles.
- Potential to transition to regional e-commerce or brand marketing leadership positions with cross-border experience.
- Manage and execute paid advertising campaigns on TikTok and Shopee for Xiaomi's official stores.
- Set up campaigns, define target audiences, deploy creatives, and adjust bidding strategies to optimize performance.
- Monitor key metrics such as impressions, clicks, conversion rate, and ROI to make data-driven decisions.
- Coordinate with live-streaming and short-video teams to align advertising strategies with promotional schedules.
- Proficiency in e-commerce advertising platforms like TikTok Ads and Shopee Ads.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent English communication skills to work in a multilingual environment.
- Adaptability to keep up with changing algorithms and market trends.
申请策略
- Tailor your resume to emphasize e-commerce and paid media results, especially with quantifiable achievements.
- Research Xiaomi's product lines and marketing campaigns in Southeast Asia to show genuine interest and understanding.
- Highlight any experience with TikTok or Shopee advertising, particularly in e-commerce settings.
- Showcase specific examples of campaign optimization with measurable results (e.g., improved ROI, reduced CPA).
- Emphasize analytical skills and proficiency with data tools such as Excel, Google Analytics, or advertising dashboards.
- Mention English proficiency and any cross-cultural communication experience.
- Familiarize yourself with TikTok Ads Manager and Shopee Seller Center advertising tools.
- Learn performance marketing frameworks like ROAS-based bidding or creative testing methodologies.
面试指南
- For scenario-based questions, use a structured approach: define objectives, identify target audiences, select ad formats, set budget and bidding, then monitor and iterate.
- For behavioral questions, use the STAR method (Situation, Task, Action, Result) and quantify outcomes with data.
- Always emphasize data-driven decision-making and flexibility to adapt strategies based on performance.
- How would you structure a paid ad campaign for a new product on TikTok?
- Describe a time when you optimized a campaign to improve ROI. What metrics did you focus on?
- How do you allocate budgets across different platforms like TikTok and Shopee?
- How do you stay updated with changes in social media advertising algorithms?
- How would you coordinate ad targeting with a live-stream schedule to maximize sales?
职位点评
An on-site e-commerce advertising specialist role at Xiaomi Indonesia, offering solid skill growth in performance marketing but with limited explicit lifestyle perks.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
The salary is likely competitive for the local market, and Xiaomi is a large listed company offering stable employment. However, exact compensation details are not disclosed.
成长发展
This role offers strong skill development in performance marketing and e-commerce analytics, with exposure to fast-growing platforms like TikTok and Shopee.
工作生活
The role requires on-site work and there is no explicit mention of work-life balance policies. Given the fast-paced nature of e-commerce ads, some overtime might be expected.
使命价值
The role contributes directly to Xiaomi's e-commerce sales, providing a clear sense of business impact, but the broader social impact is limited.