美团
Marketing & Branding Intern (KSA Market)
Marketing & Branding Intern (KSA Market)
发布于 大约 14 小时前实习/见习
利雅得
无经验要求
实习生
仅现场办公
学历未注明
市场营销与传播
Ai Marketing Tools
Arabic Copywriting
Cultural Trendspotting
Saudi Market
Social Media (Tiktok, Snapchat, Instagram)
AI 估算 · 8k–12k
海外实习薪资较国内偏高，但作为实习岗位，主要价值在于经验积累。
职位详情
关于这个职位
作为Keeta（美团旗下）在沙特阿拉伯市场的营销与品牌实习生，你将负责本地化内容创作、文化趋势洞察和线上线下活动执行，直接参与品牌在中东的成长
该岗位适合母语级阿拉伯语、熟悉沙特文化、具备创意文案能力的求职者，提供专家指导和转正机会
最低要求
Linguistic Excellence: Native Saudi Arabic speaker with exceptional writing and storytelling skills. Must be able to write fluently in both Formal Arabic and the local Saudi dialect. 2. Education: Current student or recent graduate in Marketing, Communications, Advertising, Linguistics, or a related field. 3. Copywriting Prowess: Proven ability to write engaging, creative content. Candidates who provide a portfolio or writing samples will be prioritized. 4. Cultural Depth: Deep understanding of Saudi customs, societal norms, and digital etiquette. You should know what makes the local audience click, share, and engage. 5. Mindset: A proactive 'self-starter' with strong multitasking skills and the ability to work under tight deadlines. 6. Digital Savvy: Familiarity with major social platforms (TikTok, Snapchat, Instagram) and an interest in learning how AI tools can enhance marketing workflows.
工作职责
Localized Content Creation: Craft high-quality, creative Arabic copywriting and visual images for campaigns, activations, app notifications, and marketing campaigns. Ensure all content is linguistically natural, culturally relevant, and aligned with the brand voice. 2. Cultural Trendspotting: Act as a local cultural consultant by identifying emerging trends, viral topics, and seasonal opportunities (e.g., Ramadan, Saudi National Day) within the KSA market. 3. Campaign Execution: Assist the marketing team in the planning and on-the-ground execution of online and offline events, managing logistics and promotional materials. 4. Market Intelligence: Monitor and report on competitor activities and market shifts in Saudi Arabia to provide actionable insights for the team. 5. Cross-Functional Support: Provide administrative and creative support to the marketing manager and collaborate with cross-functional teams to ensure smooth project delivery.
AI 洞察
优缺点分析
优点
- Direct impact on brand identity in a high-growth market (KSA) with millions of users.
- Expert mentorship and exposure to cutting-edge AI marketing strategies.
- Potential for full-time conversion and career growth within a global company.
- Requires native-level Arabic and deep cultural knowledge, which may limit non-native applicants.
- Fast-paced environment with tight deadlines and multitasking demands.
- Internship is location-bound in Riyadh, requiring relocation or local presence.
- This role is ideal for Saudi native Arabic speakers passionate about marketing, with strong copywriting skills and a desire to shape brand identity in their home market.
缺点 / 挑战
暂无明显挑战项
角色解读
- Gain hands-on experience in international marketing at a leading tech company, with mentorship from seasoned professionals.
- Opportunity to transition into a full-time role upon graduation for outstanding performers.
- Exposure to AI-driven marketing tools and cross-functional collaboration, building a versatile skill set.
- Create localized Arabic content including copywriting and visuals for marketing campaigns and app notifications.
- Identify cultural trends and seasonal opportunities in the Saudi market to inform marketing strategies.
- Assist in planning and executing online and offline events, managing logistics and promotional materials.
- Native Saudi Arabic speaker with excellent writing and storytelling abilities in both formal and dialectical Arabic.
- Deep understanding of Saudi culture, digital etiquette, and social media platforms (TikTok, Snapchat, Instagram).
- Proven copywriting skills with a portfolio
- proactive self-starter able to multitask under deadlines.
申请策略
- Tailor your cover letter to demonstrate understanding of Saudi culture and recent trends.
- Highlight native Saudi Arabic proficiency and any writing samples or portfolio.
- Emphasize experience with social media platforms (TikTok, Snapchat, Instagram) and content creation.
- Showcase cultural knowledge of Saudi trends and any previous marketing or event coordination experience.
- Familiarize yourself with AI marketing tools (e.g., ChatGPT, Canva AI) to stand out.
- Practice writing in both formal Arabic and local Saudi dialect for different platforms.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For localization questions, demonstrate cultural awareness and provide specific examples.
- For AI tools, show willingness to learn and give examples of tools you have used or want to explore.
- Can you describe a successful content campaign you created for a Saudi audience?
- How would you localize a global campaign for Ramadan?
- How do you stay updated on cultural trends in Saudi Arabia?
- Tell us about a time you managed multiple tasks under a tight deadline.
- How would you use AI tools to improve marketing workflows?
职位点评
65
综合评分
High-growth internship in Saudi market with strong mentorship and potential for full-time conversion, but limited flexibility and undisclosed compensation.
更适合这类人
This internship is best for candidates prioritizing skill growth and career development over immediate financial compensation.
表现最好
成长发展
相对薄弱
薪资福利
薪资福利50
成长发展80
工作生活60
使命价值70
薪资福利
50较低
Compensation is not disclosed; as an internship, salary may be moderate but the brand and experience add value.
薪资信号未披露（AI估算：8K-12K/月）
成长发展
80较高
High developmental value: expert mentorship, exposure to AI tools, and potential full-time conversion.
技术前沿前沿/新兴技术
技术栈AI Marketing Tools
成长机会Expert Mentorship、Career Path
业务类型ambiguous
工作生活
60中等
On-site in Riyadh, no mention of flexibility; work-life balance depends on campaign cycles.
工作模式仅现场办公
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值
70中等
The role contributes to building a global brand in a new market, with cultural impact and innovation.
行业发展高速增长赛道
社会影响中性/一般
使命信号帮大家吃得更好，生活更好
创新程度积极采用新技术
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