User operation expert
发布于 大约 17 小时前普通员工/个人贡献者
AI 估算 · 30k–50k
高级用户运营专家，巴西新兴市场，增长技能稀缺，薪资具有竞争力。
职位详情
关于这个职位
This role is responsible for driving user growth strategy in Brazil for Keeta, the global brand of Meituan. You will design acquisition channels, manage incentive programs, and optimize funnels to build a sustainable user base, directly impacting business growth in a high-potential market.
最低要求
At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
工作职责
Responsible for the development and execution of new user strategy in Brazil, understanding user growth logic, and building a sustainable user growth system.
AI 洞察
优缺点分析
优点
- Founding team member in a high-growth market with massive upside potential.
- Direct ownership of growth metrics and visible impact on business trajectory.
- Exposure to a global team and international best practices in growth.
- High pressure to deliver results in a competitive and fast-paced startup environment.
- Need to deeply localize strategies while leveraging global learnings.
- Work intensity may be high, especially during launch phases.
- Highly motivated growth experts with Brazil market experience, thrive in startup settings, and eager to build from scratch.
缺点 / 挑战
暂无明显挑战项
角色解读
- Lead the user growth function for Keeta Brazil and potentially expand to other LATAM markets.
- Accelerate career development in a global, multi-cultural team with direct impact on business outcomes.
- Transition into a regional growth director role as the business scales.
- Design and execute new user acquisition strategies for the Brazilian market, leveraging online and offline channels.
- Manage incentive programs and subsidy plans to optimize CAC and LTV through A/B testing.
- Analyze user behavior data to identify growth opportunities and improve funnel conversion.
- Collaborate with cross-functional teams (merchant, product) to align growth initiatives.
- At least 5 years of user operation experience in Brazil, preferably at major O2O or e-commerce platforms.
- Deep expertise in growth hacking techniques, including traffic channel operations and incentive design.
- Proficient in data analysis tools and attribution analysis to drive data-informed decisions.
- Strong understanding of user psychology and ability to design effective incentive mechanisms.
申请策略
- Tailor your application to show understanding of Keeta's current market position in Brazil and propose a growth hypothesis.
- Emphasize your ability to work in a fast-moving, ambiguous environment.
- Quantify past growth achievements (e.g., 'Increased new users by 30% in 6 months through channel optimization').
- Highlight hands-on experience with growth hacking tactics and A/B testing frameworks.
- Demonstrate cross-functional collaboration and local market knowledge in Brazil.
- Learn Portuguese if not already proficient to enhance local communication and market understanding.
- Deepen knowledge of Brazilian social media platforms (e.g., WhatsApp, Instagram) for organic growth.
面试指南
- Use STAR method: Situation, Task, Action, Result, emphasizing quantifiable outcomes.
- Structure answers around data-driven decisions: 'I analyzed X metric, found Y insight, and implemented Z, leading to W% improvement.'
- Incorporate localization: show awareness of Brazilian consumer behavior and competitive landscape.
- How would you design a first-order incentive for Brazilian users to maximize conversion while controlling CAC?
- Describe a time you used data to identify a growth bottleneck and the actions you took.
- How do you balance short-term user acquisition with long-term LTV optimization?
- What channels would you prioritize for new user acquisition in São Paulo?
- How would you collaborate with the merchant team to improve the user experience?
职位点评
Keeta Brazil growth role: high development potential, on-site in São Paulo, competitive but undisclosed compensation.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
Salary is not disclosed, but as a senior role at a global company entering a new market, the compensation package is likely competitive with possible expat benefits.
成长发展
The role offers strong developmental opportunities: founding team, high-growth market, global exposure, and direct impact on business outcomes.
工作生活
The role requires on-site presence in São Paulo, and while not explicitly stated, growth roles in startups often involve long hours. Work-life balance may be challenging.
使命价值
The mission 'help people eat better, live better' gives some sense of purpose, and the industry is high-growth, but social impact is moderate.