Creative Design Team Lead - Brazil

优缺点分析

角色解读

• Advance to senior design leadership roles within Keeta or other Meituan international markets.
• Expand expertise in AI-driven design and global brand strategy.
• Potential to move into broader marketing or product leadership roles given the cross-functional exposure.
• Lead and manage the Brazil creative design team, handling daily operations, performance reviews, and talent development.
• Collaborate with Marketing and Operations to deliver daily campaigns, mega-promotions, merchant materials, and delivery equipment designs.
• Implement AI-driven workflows and automation tools to optimize production efficiency and ROI.
• Align with HQ design teams to maintain brand standards and technical roadmaps.
• + years of creative/visual design experience with at least 2 years in a leadership role.
• Native Portuguese and professional English proficiency for cross-border communication.
• Deep understanding of the Latin American mass market and ability to create authentic, conversion-driven designs.
• Proficiency in UI and creative design tools, plus hands-on experience with AIGC tools and Design Systems.

申请策略

• Research Keeta's expansion in Brazil and understand the local competitive landscape.
• Tailor your portfolio to include examples of large-scale campaigns and localized content.
• Emphasize your team leadership experience, including team size, performance reviews, and talent development.
• Showcase a portfolio with projects that drove business conversion and resonated with local audiences.
• Highlight any experience with AIGC tools and Design Systems implementation.
• Include examples of collaborating with cross-functional teams (Marketing, Operations) and international stakeholders.
• Familiarize yourself with the latest AIGC design tools (e.g., Midjourney, DALL-E, Adobe Firefly) and their integration into workflows.
• Learn about the Latin American market trends and consumer behavior if not already familiar.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to provide concrete examples.
• For AI-related questions, focus on the problem, tool selection, integration process, and measurable outcomes.
• For leadership questions, emphasize your approach to team development, feedback, and conflict resolution.
• How would you build and motivate a design team in a new market?
• Describe a time you used AI tools to improve design efficiency or quality.
• How do you ensure brand consistency across different markets while allowing for local adaptation?
• How do you prioritize projects when supporting multiple stakeholders (Marketing, Operations)?
• Tell me about a challenging cross-cultural collaboration and how you handled it.