海外广告投放实习生 / Growth & UA Intern（J104186）
发布于 大约 14 小时前实习/见习
AI 估算 · 8k–12k
Internship in Singapore; stipend aligned with local market, combined with international company experience.
职位详情
关于这个职位
Join Baidu's overseas Growth team as an advertising intern focused on US and European markets. You will create localized ad content, analyze performance data, and use AI tools to streamline workflows. This role is perfect for English-fluent creative individuals passionate about social media trends.
最低要求
Language Ability: Fluent English (working level) with excellent listening, speaking, reading, and writing skills; able to write authentic English ad copy without obstacles.
工作职责
English/EU Cultural Localization: Write and localize ad copy and creative scripts for the US market, ensuring resonance with local pop culture and user pain points.
AI 洞察
优缺点分析
优点
- Learn practical skills in AI-driven advertising and data analysis, highly sought-after in the digital marketing industry.
- Work with a global tech giant, gaining exposure to international markets and professional networking opportunities.
- Hands-on experience with cutting-edge AI tools (ChatGPT, Dreamina) that enhance productivity and creativity.
- Located in Singapore, a dynamic global hub, offering a multicultural work environment.
- Fast-paced role requiring adaptability to rapidly changing social media trends and algorithm updates.
- High expectations for output quality
- requires strong self-learning and ability to work independently.
- As an intern, the workload can be intense during campaign peaks, demanding stress management skills.
- This role suits creative, analytical, and proactive individuals who are passionate about digital marketing, enjoy working with AI tools, and thrive in international settings.
缺点 / 挑战
暂无明显挑战项
角色解读
- Start as an intern, gain hands-on experience in performance marketing, and progress to a full-time UA/Growth specialist role.
- Develop cross-functional skills in data analysis, AI automation, and creative strategy, leading to roles in digital marketing or product growth.
- Potential to advance to team leadership within Baidu's international marketing organization.
- Create and localize advertising copy and scripts for US/EU markets, ensuring cultural fit and engagement with local audiences.
- Monitor and analyze campaign performance data across channels (TikTok, Meta, etc.) to identify trends and optimization opportunities.
- Research competitor content and viral marketing trends to inspire high-converting creative assets.
- Leverage AI tools like ChatGPT and Python scripts to automate workflows and enhance creative production efficiency.
- Fluency in English with strong writing and communication skills to craft native-level ad copy.
- Familiarity with US/EU pop culture and social media trends, especially TikTok and Instagram.
- Proficiency in AI tools (ChatGPT, etc.) and basic data analysis skills to interpret campaign metrics.
- Some experience with design/video tools (PS/PR/CapCut) and a creative, trend-savvy mindset.
申请策略
- Tailor your resume and cover letter to emphasize your passion for international culture and AI innovation.
- Research Baidu's overseas products and current marketing campaigns to show genuine interest during interviews.
- Highlight any experience in advertising, content creation, or social media management with specific metrics (e.g., engagement growth).
- Showcase proficiency in English and any US/EU study/life experience to demonstrate cultural fit.
- Emphasize familiarity with AI tools and any projects where you used automation to solve problems.
- Include examples of creative work (portfolios, videos, copy) that reflect trend-awareness.
- Practice writing English ad copy and stay updated on US/EU trends by following TikTok, Instagram, and marketing blogs.
- Learn basic data analytics (Excel, Google Analytics) and get comfortable with AI tools like ChatGPT for content generation.
面试指南
- For creative tasks, structure your answer with: audience analysis, message hook, platform adaptation, and A/B testing ideas.
- When discussing data analysis, follow: identify the problem, hypothesis, data segmentation, and actionable recommendations.
- For collaboration questions, use the STAR method (Situation, Task, Action, Result) to highlight your contribution.
- How would you write an ad copy for an American audience for a new app? Walk us through your approach.
- Describe a time you used AI tools to complete a creative task efficiently.
- How do you stay updated on trending memes and social media culture? Give examples.
- How would you analyze a campaign with low conversion rates? What steps would you take?
- Tell us about a project where you collaborated with others to produce a creative deliverable.
职位点评
AI-driven advertising internship at Baidu Singapore, offering rich skill development but modest pay and no explicit work-life balance.
从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。
薪资福利
Internship pay is moderate, but the brand reputation of Baidu provides a solid resume boost. There are no explicit benefits mentioned, so immediate financial rewards are limited.
成长发展
This role is rich in learning opportunities: hands-on AI application, data analysis, and cross-cultural marketing. Candidates can build a strong skill set useful for future careers in growth.
工作生活
The position is based in Singapore, requiring on-site presence. No explicit work-life balance signals are mentioned, but the team environment and city lifestyle are generally favorable.
使命价值
The role supports Baidu's commercial expansion, but social impact is neutral. It focuses on user acquisition, which is more business-oriented than society-oriented.