Technical Product Marketing Manager (TV SoC Software Platform)
发布于 22 天前普通员工/个人贡献者
值不值得投
综合评分 76
Technical marketing role in semiconductor industry with growth potential, but work-life balance may be moderate.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
2万
比市场营销与传播中位数低
发布情况
正常在招 · 22 天前发布
公司情况
这家公司招聘很活跃
约 460 个在招 · 其中市场营销与传播 7 个
市场机会
选择不多
新竹 · 市场营销与传播 · 8 个在招
职位详情
关于这个职位
This role involves defining and executing go-to-market strategies for TV SoC software platforms, translating complex technical features into compelling value propositions for customers. You will bridge the gap between engineering teams and the global market, focusing on product launches and lifecycle management in the embedded systems domain.
最低要求
+ years of experience in product marketing, technical marketing, or product management within the semiconductor or embedded software industry.
工作职责
Defining and executing the go-to-market strategy for TV SoC software platforms, translating complex technical features into compelling value propositions for customers.
优先资格
A Master's degree or MBA is a plus.
AI 洞察
优缺点分析
优点
- Combines technical depth with marketing skills, offering diverse career exposure.
- Opportunity to work in a growing smart home and semiconductor sector.
- Platform of a large, established company may provide resources and visibility.
- Requires balancing technical understanding with market demands, which can be demanding.
- Competitive industry with rapid technological changes necessitating continuous learning.
- May involve travel or coordination with global teams, impacting work-life balance.
- Ideal for candidates with technical backgrounds in embedded systems who are interested in marketing and business strategy.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to senior product marketing roles or market director positions.
- Transition into business development or product management in the semiconductor industry.
- Develop expertise in emerging technologies like smart home platforms.
- Define and execute go-to-market strategies for TV SoC software platforms.
- Translate technical features into customer value propositions.
- Bridge engineering teams and global market through product marketing activities.
- Deep knowledge of embedded operating systems like Android TV and Linux.
- Familiarity with SoC architecture including CPU/GPU and video pipelines.
- Strong marketing, storytelling, and communication skills.
- Ability to conduct market research and analytical thinking.
申请策略
- Research MediaTek's TV SoC products and the smart home market landscape.
- Prepare to discuss how you've successfully marketed technical products in past roles.
- Highlight product marketing or technical marketing experience in semiconductor/embedded fields.
- Showcase projects where you launched products or managed lifecycles.
- Emphasize skills in market research, communication, and translating tech concepts for diverse audiences.
- Enhance knowledge of TV SoC architectures and embedded systems through courses or projects.
- Practice storytelling and presentation skills to convey complex ideas clearly.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure responses.
- Focus on specific examples that demonstrate technical understanding and marketing impact.
- Align answers with the role's requirements, emphasizing both technical and business acumen.
- How would you translate a complex technical feature of a TV SoC into a marketing message for customers?
- Describe your experience with market research in the embedded software or semiconductor industry.
- What strategies would you use to manage the lifecycle of a technical product?
- How do you stay updated on trends in Android TV or Linux-based platforms?
- Can you give an example of how you worked with engineering teams to launch a product?
职位点评
薪资福利
The position is in the semiconductor industry with a publicly listed company, likely offering competitive compensation and benefits.
成长发展
This role involves both technical and marketing domains, providing opportunities for skill diversification and career advancement.
工作生活
Work-life balance may be challenging in the semiconductor industry, but the JD does not specify work mode or hours.
使命价值
The smart home sector is growing, and the role contributes to technology adoption and market expansion.
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