Account Executive - Liquor Store
发布于 26 天前普通员工/个人贡献者
值不值得投
综合评分 64
知名奢侈品集团销售岗，品牌力强，薪资有竞争力，但工作强度与结果直接挂钩。
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
6万
比大客户销售中位数高
发布情况
正常在招 · 27 天前发布
公司情况
这家公司招聘很活跃
约 560 个在招 · 其中大客户销售 2 个
市场机会
选择不多
大连 · 大客户销售 · 9 个在招
职位详情
关于这个职位
This role is an Account Executive position at Moët Hennessy, focused on managing and growing sales within the liquor store channel. You will be responsible for achieving sales and revenue targets, building relationships with trade partners, expanding product distribution, and executing promotional activities in your designated territory, directly impacting the brand's presence and growth in the retail alcohol market.
最低要求
The job description does not list specific minimum qualifications such as required years of experience or educational background. The role implicitly requires skills in sales execution, key account management, and territory planning.
工作职责
The core responsibilities include: driving sales growth across assigned liquor store customers; achieving sales, revenue, volume, distribution, and sell-through targets; building strong relationships with key trade partners; expanding distribution and securing new listings; improving outlet visibility; managing trade investments and promotional activities; closely monitoring market trends, competitor activity, pricing, stock levels, and outlet execution; identifying growth opportunities while protecting brand equity.
AI 洞察
优缺点分析
优点
- 依托LVMH/酩悦轩尼诗这一全球顶级奢侈品集团，品牌势能强，职业履历含金量高
- 深入酒类零售销售核心岗位，能快速积累扎实的渠道销售、客户管理与市场实战经验
- 在成熟的销售体系和培训体系下工作，有利于专业能力的系统化提升
- 作为外勤销售，需要频繁拜访区域内客户，工作地点不固定，对自主性和时间管理要求高
- 酒类零售市场竞争激烈，需要持续关注市场、竞品和消费者趋势，以保持竞争优势
- This role is best suited for candidates who are results-oriented, enjoy building client relationships, have a passion for sales and the luxury/FMCG sector, and thrive in a role that combines fieldwork with strategic territory planning.
缺点 / 挑战
- 销售岗位需要背负明确的业绩指标（销售、营收、分销），工作结果导向强，压力较大
角色解读
- 可以在销售领域纵向发展，晋升为高级客户经理、区域销售经理或全国销售负责人
- 凭借对零售渠道的深度理解，可横向拓展至通路营销、贸易营销或品类管理等相关职能
- 在奢侈品集团内部，有机会跨品牌或跨职能发展，接触更广泛的业务运营
- 负责指定区域内酒类零售商店的客户管理与销售增长，直接对销售和营收目标负责
- 与零售合作伙伴建立并维护牢固关系，通过谈判和推广活动扩大产品分销并争取新货架陈列
- 深入执行市场策略，包括终端铺货、促销活动执行和品牌资产保护，提升门店的销售表现
- 需要出色的销售技巧和谈判能力，能够达成销售指标并管理客户账户
- 必须具备强大的客户关系建立和维护能力，能与零售商店关键决策者有效沟通
- 需要一定的市场分析能力，能监控市场动态、竞品活动和销售数据以识别增长机会
申请策略
- 在申请材料和面试中，充分展现对Moët Hennessy品牌及其所代表的‘卓越体验’文化的认同感
- 思考并准备你如何理解‘在指定区域驱动酒类商店销售增长’，并构思初步的行动思路
- 重点突出过往的销售业绩达成情况（如增长率、目标完成率）、客户开发与维护的成功案例
- 详细描述与零售终端（尤其是酒类、食品饮料或奢侈品）合作的经验，展现渠道知识
- 强调在促销活动策划与执行、货架管理、门店拜访计划等方面的实际操作能力
- 可以提前研究LVMH集团旗下主要酒类品牌的产品知识、市场定位和竞争格局
- 了解台湾地区酒类零售市场的主要连锁体系、独立商店特点以及相关的法规环境
面试指南
- 使用STAR法则（情境-任务-行动-结果）来结构化你的回答，确保突出具体的行动和可量化的结果
- 在回答市场类问题时，结合对品牌、渠道和消费者的基本理解，并体现你主动思考的意识
- 强调你的客户导向思维、解决问题的能力以及对达成目标的承诺
- 请分享一次你成功开发新客户或大幅提升现有客户销售额的经历
- 如果负责区域内的几家核心零售客户下个季度销量下滑，你会如何分析和应对？
- 你如何平衡完成短期销售目标与维护长期客户关系之间的关系？
- 你对奢侈品酒类市场（如干邑、香槟）在台湾地区的发展有什么看法？
- 描述一次你与零售客户就促销活动或陈列位置进行谈判并达成双赢结果的经历
职位点评
薪资福利
As an AE role at a multinational luxury group, the compensation is likely to be market-competitive, but the base salary is not disclosed and may be supplemented by variable pay based on sales targets.
成长发展
This role offers significant hands-on experience in key account management and retail channel sales within the luxury FMCG sector. Growth is primarily through proven sales performance and deepening channel expertise.
工作生活
The work mode is not explicitly stated, but the nature of the role (Account Executive for liquor stores) strongly implies regular field visits to clients. Work-life balance may be variable, influenced by sales targets and market activities.
使命价值
Working for an iconic luxury group offers a sense of prestige and connection to heritage brands. However, the role's direct social impact is limited to commercial activities within the alcohol industry.