葛兰素史克
Marketing Director, RSV
Marketing Director, RSV
发布于 2 天前中层管理(经理/总监)
上海市
高级经验
全职员工
仅现场办公
本科
Cross-Functional Collaboration
Leadership
Market Research
Marketing Strategy
Rsv
AI 估算 · 70k–120k
跨国药企总监级，上海核心岗位，疫苗业务高速增长，薪资竞争力强。
职位详情
关于这个职位
作为RSV疫苗的Marketing Director，你将负责该疫苗在中国的上市策略与执行，最大化产品增长与价值
你需要领导跨部门团队，制定品牌战略与运营计划，并与全球和区域团队紧密协作，确保上市成功
这是一个兼具战略规划与团队管理的高阶市场营销职位，适合有丰富行业经验与领导力的人才
最低要求
Bachelor degree or above. Preferably major in healthcare related.
Minimum 10 year’s solid working experiences in pharmaceutical industry, of which at least 1 year holding Associate Director/Director positions in marketing field with MNCs.
Fluent Mandarin and excellent English communication both in written and oral.
Good marketing competency in terms of situation analysis, strategic thinking, strategies development and project planning and execution.
Aggressive, creative and open-minded in order to adaptable to a rapidly changing environment.
Strong leadership behavior, excellent interpersonal skills, good at communication and with team working spirit.
工作职责
Lead launch plan and launch activity implementations.
Create and implement launch plan for RSV vaccine in China.
Embed Launch excellence framework to facilitate cross-function launch activities progress tracking and reviews, to ensure launch excellence.
Develop launch campaigns and promotional materials for RSV vaccine, incl. corresponding market research.
In collaboration with global and region teams to ensure brand strategy cascade, alignment and learn from best practices from other markets.
Develop and track launch optimization dashboard to manage launch performance.
Maximize the sales growth & value of assigned franchise/portfolio within A&P budget.
Responsible for specific short and long-term marketing plans in line with global marketing strategies while following up on actual progress and provide recommendations concerning the flexibility required to meet changing marketing conditions.
Achieve budget contribution and achieve the market share of responsible products through the deployment of effective product management teams.
Provide strategic framework to develop innovative business initiatives and practices and to explore and realize business opportunities, and achieving business goal with co-operation of other functions, Medical, Field Force, KA, FFE, Commercial training, Regulatory, HR and Finance.
Lead the development of promotional grids and activity plans for both F2F and digital channels.
Manage and control the marketing and promotional expenditure within the agreed product budgets to ensure that medical representatives are always appropriately resourced with materials and marketing support in order for them to achieve their agreed field selling objectives effectively.
Build strong network across Global Brand Team to facilitate partnership through the product launch and lifecycle milestones.
Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns (advertising / digital agencies, etc)
Supervise and guide the work of other marketers in the team weather direct/indirect subordination.
Establish and maintain relationships and strong networks with external customers including External Experts (EE) and medical societies.
Review and agree prior to the Monthly Forecast Review Meeting the monthly demand forecasts and sales phasing for the coming 24 months.
Ensure that all activities undertaken by the marketing team staff fully comply with the Company’s policies/standards, and the laws and regulations of China.
Full-fill other tasks assigned from supervisor.
AI 洞察
优缺点分析
优点
- 葛兰素史克是全球顶级药企，RSV疫苗是重磅产品，职业背书强
- 岗位职责全面，从战略到执行，能快速提升综合管理能力
- 上海作为中国医药中心，行业资源丰富，人脉拓展机会多
- 疫苗市场增长潜力大，未来职业路径清晰
- 上市期工作强度大，需同时协调多方资源和应对突发问题
- 作为新市场，需快速适应中国市场特点并突破竞争
- 高层级岗位对政治敏感度和跨文化沟通要求高
缺点 / 挑战
- 适合有丰富制药营销经验、渴望挑战新产品上市、具备战略思维和领导力的资深营销人才
角色解读
- 在RSV疫苗成功上市后，可晋升为更高阶的市场副总裁或业务负责人
- 积累疫苗或呼吸疾病领域专家经验，未来可转向其他治疗领域或全球职位
- 管理团队规模扩大，培养下属成为未来的营销总监或品牌负责人
- 制定并执行RSV疫苗在中国的上市计划，确保上市卓越性
- 领导跨部门团队协作，包括医学、销售、市场准入等部门，推动品牌战略落地
- 管理营销预算，监控市场表现，并调整策略以最大化产品价值
- 与全球及区域团队紧密合作，借鉴最佳实践，确保本地策略与全球一致
- 深厚的市场营销能力，包括情境分析、战略制定、项目规划与执行
- 至少10年制药行业经验，其中1年以上跨国药企营销总监或副总监职位
- 流利的中英文沟通能力，能够与全球团队和外部专家有效协作
- 强大的领导力和人际交往能力，能够激励团队并建立内外部网络
申请策略
- 了解GSK中国近期战略和RSV疫苗的全球进展，在面试中展示洞察
- 准备一份针对RSV疫苗在中国的初步上市构思，体现主动性
- 突出过往负责的产品上市案例，尤其是疫苗或呼吸疾病领域
- 强调跨部门协作和全球团队合作的经验，附上具体成果
- 展示预算管理和数据分析能力，例如如何优化营销支出提升ROI
- 列出与外部专家和学术机构合作的经验，体现行业影响力
- 补充中国疫苗市场的政策法规知识，如NMPA审批流程
- 学习数字化营销工具和数据分析方法，应对线上线下整合推广
面试指南
- 采用STAR法则（情境-任务-行动-结果），结合具体数据说明成果
- 体现战略思维：先分析市场环境，再阐述如何制定差异化策略
- 强调领导力和协作：说明如何激励团队并跨部门推动项目
- 请分享一个您主导的新产品上市案例，您是如何制定策略并执行的？
- 您如何与全球团队和本地业务部门协作确保战略对齐？
- 在预算有限的情况下，您如何优先分配资源以实现最大价值？
- 您如何看待RSV疫苗在中国的市场机会和挑战？
- 描述一次您需要管理团队并解决冲突的经历
匹配度报告
76
综合匹配度
顶级药企总监级岗位，聚焦RSV疫苗上市，薪资优厚、意义感强，但工作节奏紧张。
适合人群
最适合追求事业意义和职业发展的求职者，愿意为高影响力工作承担一定的工作强度。
最强匹配
使命价值匹配
最弱匹配
工作生活匹配
薪资福利80
成长发展85
工作生活50
使命价值90
薪资福利匹配
80较高
薪资处于行业领先水平，跨国药企福利完善，但具体数字需面议。
薪资信号面议 (70K-120K/月)
成长发展匹配
85较高
负责重磅产品上市，技能成长空间大，有全球协作机会，晋升路径清晰。
技术前沿非技术岗（不适用）
成长机会Launch excellence framework、best practices from other markets
业务类型profit_center
工作生活匹配
50较低
上海核心地段办公，但上市期可能需要高强度工作和出差，WLB一般。
工作模式未明确
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
90较高
RSV疫苗关乎婴幼儿健康，社会价值高，且疫苗行业高速增长，使命感强。
行业发展高速增长赛道
社会影响正向社会影响力较高
使命信号ensure launch excellence、maximize the growth & value
创新程度积极采用新技术
Watch Jobs