
RETAIL EXCELLENCE MANAGER
发布于 大约 2 个月前中层管理(经理/总监)
AI 估算 · 25k–40k
台北奢侈品牌零售经理岗,需要丰富经验与管理能力,薪资在本地市场具有竞争力
职位详情
关于这个职位
作为零售卓越经理,你将负责制定零售策略、优化店铺运营、管理培训团队,并与各部门协作推动销售增长
工作职责
Retail Performance: • Partner with the Managing Director / Commercial Leader to shape annual commercial strategies, including sales forecasting, market opportunity assessment, and resource allocation planning • Translate complex retail performance data into actionable business insights; maintain dynamic performance dashboards and executive-level reporting materials that inform strategic decision-making. • Identify and promote best retail practices across regions, lead benchmarking and analysis of competitor retail experiences. • Collaborate with Area Managers to develop and execute sales improvement plans, identifying revenue growth opportunities. • Conduct regular store visits to evaluate performance, optimize teamwork, and enhance problem-solving capabilities. • Monitor and optimize retail KPIs to improve store productivity. • Work with Marketing, CRM, and other departments to propose and support retail-related marketing activities and service enhancements. • Develop and follow up on key landlord promotions and local event plans Retail Operations & Projects: • Continuously improve store operational efficiency through process, tool, and system optimization. • Oversee retail projects including new store openings, closures, and store events, ensuring timely and high-quality execution. • Support Area and Store Managers in developing and engaging in-store operational staff • Collaborate with Central Retail Operations to localize, implement, and execute retail guidelines and initiatives • Drive the adoption of new tools/systems in stores, collect feedback, and ensure continuous improvement. Commercial Training: • Strategic Oversight: Provide direction and ensure training initiatives are aligned with retail strategy, brand standards, and commercial objectives. • Team Supervision: Oversee the commercial training team’s planning, prioritization, and delivery, ensuring trainers execute programs effectively. • Quality Assurance: Review training content, methodology, and outcomes to maintain consistency and high standards across all stores. • Performance Evaluation: Monitor trainer performance, set expectations, and provide feedback to ensure accountability and continuous improvement. • Resource Allocation: Approve training schedules, allocate resources, and ensure programs are delivered within budget and timelines. • Cross-Functional Alignment: Coordinate with store managers, commercial leaders, and HR to ensure training supports execution gaps and business priorities. • Reporting & Review: Consolidate training outcomes, report progress to senior management, and recommend adjustments to strengthen frontline capability. Team & Talent Development • Ensure effective implementation of retail strategies and guidelines across the national retail network. • Work with HR to optimize store staffing and talent structure. • Collaborate with HR to design and implement incentive schemes for the retail team, tracking effectiveness.
AI 洞察
优缺点分析
优点
- 加入路威酩轩这样的奢侈品巨头,职业品牌价值高,平台资源丰富
- 工作内容涉及策略、运营、培训等多维度,技能积累全面
- 与管理层紧密合作,视野开阔,决策影响力大
- 需要频繁出差巡店,工作强度较大
- 跨部门协调复杂,可能面临多方利益平衡
缺点 / 挑战
- 销售目标压力大,需持续推动业绩增长
- 适合有5年以上零售管理经验、善于数据分析、享受挑战并愿意在奢侈品行业深耕的求职者
角色解读
- 可晋升为区域零售总监或零售运营副总裁,负责更大范围的零售业务
- 横向可转向商业培训总监、品牌运营经理等岗位
- 积累零售全链路经验后,可进入总部策略或全球零售卓越团队
- 制定年度零售策略,包括销售预测、市场机会评估和资源分配,推动销售增长
- 分析零售绩效数据,制作仪表盘和报告,为高层决策提供洞察
- 定期巡店评估运营效率,优化团队协作,提升解决问题能力
- 管理商业培训团队,确保培训内容与零售策略和品牌标准一致
- 丰富的零售运营和店铺管理经验,熟悉奢侈品行业最佳实践
- 出色的数据分析能力,能利用数据驱动商业决策
- 强大的跨部门协作和沟通能力,能与市场、CRM、HR等部门配合
- 团队管理和培训能力,能够指导和激励商店团队及培训人员
申请策略
- 面试中准备具体的零售改善案例,用数据说明成果
- 了解路威酩轩旗下品牌组合和零售风格,展现文化契合
- 突出过往零售管理成果,如销售增长率、KPI优化案例
- 强调数据分析项目经验,展示使用工具(如Excel、Tableau)可视化数据的能力
- 列举培训团队或指导下属的成功案例,体现领导力
- 体现与跨部门协作改善运营效率的经历
- 强化数据分析技能,学习高级Excel或BI工具
- 了解奢侈品零售行业趋势和竞品动态
面试指南
- 使用STAR法则:Situation, Task, Action, Result,清晰描述背景、任务、行动和结果
- 强调数据驱动决策:先分析数据,再制定方案,最后量化成果
- 体现领导力和协作:说明如何影响团队和跨部门伙伴
- 你如何制定年度销售策略并确保目标达成?
- 请举例说明你如何通过数据分析发现零售问题并推动改进
- 你如何管理一个培训团队?如何评估培训效果?
- 你如何处理与店铺经理在运营改进上的分歧?
- 如果店铺销售连续下滑,你会采取哪些措施?
职位点评
奢侈品零售管理岗,发展空间大,薪资优,但需要频繁出差巡店。
从薪资福利、成长空间、工作节奏和岗位方向综合评估,方便横向比较。
薪资福利
该职位属于奢侈品巨头管理岗,薪资水平较高,福利优厚(如带薪假期、产品折扣等),但JD未明确具体薪资,薪酬竞争力需面议确认。
成长发展
职位涵盖策略、运营、培训多领域,技能成长空间大;团队管理经验可直接积累,晋升路径清晰(区域/总监级),且JD提及与高层协作及跨部门支持,发展性动机强。
工作生活
工作以现场办公为主需频繁巡店,且未提及远程或弹性工作安排,出差较多,生活化动机满足度低。
使命价值
奢侈品行业属于稳定成熟行业,社会影响力中性,工作核心是商业增长而非社会价值,意义感一般。