· Strategic Insight Generation: Lead deep-dive analyses into customer behaviours across social, e-commerce, online clinics and proprietary platforms (service apps) to identify opportunities for pull-through, adherence, and loyalty in the obesity care journey.
· Commercial & Market Analytics: Partner with Digital Marketing and E-commerce Operations to quantify business impact of campaigns, channel mix, and market performance. Develop unified metrics that bridge strategic executions with commercial outcomes.
· Cross-Channel Synergy: Connect insights across functions to accelerate innovation delivery, correlating social sentiment with business operations.
· Thought Leadership: Act as the internal expert on market dynamics, competitive intelligence, and emerging digital trends. Shape understanding on market motivation, stigma, and adherence triggers.
· Measurement & Experimentation: Design and operationalize measurement frameworks for digital experiments. Track market insights and business ROI, ensuring rapid iteration based on data.