默克生命科学
Senior Manager, US Value Access and Payer Marketing Program Management (on-site Seaport MA)
Senior Manager, US Value Access and Payer Marketing Program Management (on-site Seaport MA)
发布于 5 个月前中层管理(经理/总监)
Boston, Massachusetts, United States
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
合规
商业运营
团队领导
市场准入
战略分析
支付方营销
跨职能协作
项目管理
AI 估算 · 83k–135k
该职位要求高级市场准入和支付方运营经验，涉及复杂的战略分析和跨部门领导，属于医药行业高价值专业岗位，薪资竞争力强。
职位详情
关于这个职位
该职位是默克生命科学美国价值与准入战略营销部门的高级运营经理
您将负责执行准入营销策略的战术与运营部分，管理日常运营和项目，并确保计划的成功实施
您将与品牌营销、准入影响者管理、健康经济学、法务、监管、商业分析、医学事务、现场销售管理和销售培训等多个内部团队协作，共同制定和执行最优的支付方营销策略与战术
最低要求
学士学位，至少5年行业经验
或硕士学位，至少3年经验
或药学博士/博士学位，至少2年经验
至少2年生物制药商业或支付方运营经验
至少1年在支付方营销或支付方经验方面的市场准入职能经验
能够在跨职能团队中协作和领导
必须愿意执行战术
强大的项目管理技能
深刻理解支付方市场动态以及管理式医疗组织在私人和公共渠道的决策方式
必须具备卓越的分析能力，能够分析当前和未来的市场格局以及具体的合同结果（微观和宏观层面），以提出影响我们品牌的投资建议
能够将战略转化为可衡量、高投资回报率的战术计划
在制定合规策略方面具有高度的诚信，并与法律、法规和合规部门透明合作
英语流利
能够处理常规办公室职责
工作职责
实施年度市场准入拉动策略和战术计划
管理项目时间表、预算和供应商关系
支持业务开发活动和新产品规划
与内部团队合作执行客户参与和合同策略
提供市场反馈和见解以指导战略
确保遵守法律、法规和公司标准
在准入营销领域内指导和培养项目团队
支持对指定产品的管理式医疗市场格局进行深入的战略分析，并根据洞察向高级管理层提供战略建议
与关键内部领导者建立强有力的沟通渠道和伙伴关系，以帮助领导各种商业计划
作为战略合作伙伴，协助制定和执行市场准入渠道策略
通过市场格局分析、理解准入驱动因素和竞争对手，以及评估支付方对不同情景的可能反应，支持业务开发活动和新产品规划
建立并保持对各管理式医疗细分市场和渠道（包括商业管理式医疗、医疗保险、医疗补助和健康交易所）驱动因素的专家级知识
与患者服务总监和HUB合作，进一步将合同服务与促进患者准入和流程效率联系起来
监控不断变化的支付方格局（行业整合）、福利设计趋势、战略客户趋势、医疗损失率、质量指标以及《平价医疗法案》的演变，并向EMD Serono报告市场趋势和事件对客户关系、计划和品牌的影响
向市场准入和跨职能团队主动提供关于业务趋势、竞争动态和行业问题与机遇的市场反馈
充满激情地领导、激励和参与，树立EMD Serono的行为榜样，并以紧迫感工作以实现组织目标
营造跨职能协作和双向沟通的氛围，创造制胜环境，并激励所有人对自己和他人负责，追求卓越
作为业务规划活动的项目负责人，包括全国价值与准入行动计划会议和区域市场准入现场团队行动计划会议，并代表价值与准入部门领导全国和区域会议的管理、规划和执行
优先资格
公共卫生硕士、药学博士或工商管理硕士等高级学位
能够公开沟通并分享信息以建立信任，同时鼓励建设性辩论，做出明智决策，并确保对结果的共同承诺
表现出愿意承担风险并为正确的事情挺身而出，同时在所有决策中优先考虑客户和患者的需求与体验
致力于设定并实现雄心勃勃的目标，设定高标准，同时以公司最佳利益行事，并主动推动结果
坚持道德标准，在所有互动中保持诚实
能够简化流程以专注于重要事项并创造影响，并迅速采取行动以适应变化
表现出拥抱新想法、挑战现状并寻求创新解决方案的能力，同时重视多元化视角，并以尊重和尊严对待他人
AI 洞察
优缺点分析
优点
- Gain deep expertise in the complex and critical area of US market access and payer marketing within a leading global life science company.
- Work on high-impact strategies that directly influence product commercialization and patient access to therapies in key therapeutic areas.
- Develop strong cross-functional leadership and project management skills by collaborating with diverse internal teams (Marketing, Medical, Legal, Analytics).
- Access to a global network and potential for career advancement within a large, established organization with a strong industry reputation.
- Navigating the highly regulated and constantly evolving US healthcare and payer landscape requires continuous learning and adaptability.
- Balancing strategic planning with tactical execution and managing multiple projects simultaneously under tight timelines and budgets.
- Ensuring all strategies and tactics are fully compliant with legal, regulatory, and company standards, which can be complex in the pharmaceutical industry.
- This role is ideal for professionals with significant biopharmaceutical commercial or payer operations experience who are strategic thinkers, strong project managers, and thrive in a collaborative, cross-functional environment focused on driving market access.
缺点 / 挑战
暂无明显挑战项
角色解读
- Within the organization, potential progression could lead to roles such as Director of Value & Access, Head of Payer Marketing, or broader commercial leadership positions.
- The specialized experience in US market access and payer strategies is highly transferable to similar roles in other large biopharmaceutical or healthcare companies.
- Could evolve into consulting roles focused on market access strategy for healthcare clients or move into health economics and outcomes research (HEOR) functions.
- Execute the tactical and operational components of the market access strategy, managing project timelines, budgets, and vendor relationships.
- Collaborate with internal teams (Brand Marketing, Health Economics, Legal, etc.) to develop and implement optimal payer marketing strategies and tactics.
- Conduct in-depth strategic analyses of the managed markets landscape and provide recommendations to senior management based on insights.
- Lead business planning activities and manage national/regional conferences on behalf of the Value and Access department.
- Deep understanding of payer market dynamics and decision-making processes across private and public channels (Commercial Managed Care, Medicare, Medicaid).
- Strong project management skills to oversee timelines, budgets, and ensure successful implementation of plans.
- Superior analytical ability to assess market landscapes, contract outcomes, and make data-driven investment recommendations.
- Ability to lead collaboratively in cross-functional teams and communicate effectively with internal stakeholders.
申请策略
- Research EMD Serono's (Merck Healthcare) portfolio, especially in mentioned therapeutic areas (Oncology, Neurology, Fertility), and understand their recent market access initiatives.
- In your cover letter or interviews, demonstrate how your experience aligns with the company's purpose of "helping create, improve and prolong lives" through effective market access.
- Quantify your achievements in market access, payer marketing, or related commercial operations (e.g., "Increased formulary coverage by X%", "Managed a $Y million budget for access programs").
- Highlight specific experience with US managed markets segments (Commercial, Medicare, Medicaid) and knowledge of relevant legislation (e.g., ACA).
- Demonstrate your project management skills by detailing successful cross-functional projects you have led or significantly contributed to.
- Emphasize instances where your analytical insights directly informed strategic decisions or led to improved business outcomes.
- Brush up on the latest trends in the US payer landscape, including industry consolidation, value-based contracting, and digital health integration.
- Strengthen data analysis and presentation skills to effectively translate complex market data into clear, actionable strategic recommendations.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on your specific actions and the measurable impact of your work.
- For strategic questions, demonstrate your thought process: start with analysis of the landscape, consider various stakeholders (payer, patient, provider), evaluate options, and justify your recommended approach.
- Emphasize collaboration. Even when describing your individual contributions, highlight how you worked with cross-functional teams to achieve the goal.
- Walk us through your experience developing and executing a market access or payer marketing strategy for a specific product.
- Describe a time you had to manage a complex project with multiple stakeholders and tight deadlines. What was your approach and what was the outcome?
- How do you stay current on changes in the US payer landscape, and how have you applied that knowledge to inform strategy?
- Tell us about a situation where you had to ensure a marketing tactic was fully compliant with legal and regulatory requirements. How did you navigate that process?
- How would you approach building a business case for a new market access investment or program?
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