阿迪达斯
Assistant Manager Retail Marketing
Assistant Manager Retail Marketing
发布于 大约 2 小时前中层管理(经理/总监)
Taipei
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
English
Microsoft Office
Gtm Strategy
In-Store Communications
Pop Production
AI 估算 · 20k–30k
Assistant manager role at a global brand in Taipei, requiring 5+ years experience and bilingual skills. Market rate for retail m
职位详情
关于这个职位
Assists in developing and executing retail marketing plans for Adidas Taiwan, focusing on Sports Performance. Manages POP production, coordinates in-store communications, and drives brand presence through innovative retail initiatives.
最低要求
Minimum of 5 years of experience with the production of below-the-line
University degree in Business or equivalent professional experience
Sporting goods industry or retail industry experience required
Fluent in English & Mandarin
工作职责
Planning:
Develop and recommend Retail Marketing plan for Sports Performance (SP) in accordance with GTM strategy and goals
Create innovative ideas at retail that convey the brand as innovative and exciting
Identify how above-the-line communications can be adapted and implemented in-store
Source GCA/locally produced POP at lowest price while maintaining quality
Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions
Yearly MWB plan development and rolling monthly forecast
Management:
Lead and coordinate SP Retail Marketing stakeholders to deliver best in class retail marketing tools
Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives
Financial:
Manage SP Retail marketing MWB and monitor through monthly report and forecast
Follow finance procedures and non-trade policy
System and Processes:
Strategically utilize marketing campaigns in line with global guidelines to build effective in-store communications
Implement quality control system for production of all materials
Coordinate launch of POP between TVC, relevant materials and with Sales Team
Work closely with CTC, BA, Channel teams for ISC development
Assume responsibility for production of materials with adidas Originals logo
Any ad-hoc duties as assigned
KPI’s: Traffic and conversion, Sales, comp sales, Market share in WHS, NPS, MWB Management
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