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酷澎
Principal, Business Marketing (Search advertising)
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Principal, Business Marketing (Search advertising)

发布于 大约 2 个月前

普通员工/个人贡献者

Taipei, Taiwan
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Campaign Optimization
E-Commerce
Google Shopping
Performance Reporting

AI 估算 · 40k–60k

Principal level in e-commerce, 8+ years experience, competitive market in Taiwan.

职位详情

关于这个职位

We are looking for an experienced search and shopping expert to join our growth marketing team. This role will primarily manage Google Ads search and shopping campaigns to drive business growth and brand awareness.

最低要求

Bachelor's degree in Marketing, Business, or related field. At least 8 years of experience managing Google Ads and Google Shopping campaigns. Proficiency in data analysis tools such as Google Analytics. Excellent communication and collaboration skills, able to work in a fast-paced environment. Innovative mindset to propose and implement effective marketing strategies.

工作职责

Design, implement, and optimize Google Ads search campaigns. Conduct keyword research to ensure campaigns target relevant search terms. Analyze and report campaign performance, propose improvements. Manage and optimize Google Shopping campaigns. Ensure product data reflects current inventory and pricing. Monitor shopping ad performance, adjust strategies to improve conversion rates. Use Google Analytics and other tools to monitor traffic and user behavior. Generate regular reports with insights. Collaborate with internal teams and external partners. Provide advice and training to team members.

优先资格

Google Ads certification. Experience in e-commerce industry.

AI 洞察

优缺点分析

优点

  • Work for a rapidly growing global e-commerce leader with strong reputation.
  • Hands-on experience with cutting-edge search advertising technologies.
  • Opportunity to drive significant business impact through optimized campaigns.
  • Fast-paced environment with tight deadlines and performance targets.
  • Requires constant learning to keep up with Google Ads updates and algorithm changes.
  • High responsibility for budget management and ROI optimization.
  • Ideal for experienced search advertising professionals who thrive in dynamic, data-driven environments and want to make a direct impact on business growth.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Advance to senior marketing leadership roles like Director of Performance Marketing.
  • Expand expertise into broader digital marketing or e-commerce strategy.
  • Opportunity to lead larger teams or manage multi-channel campaigns.
  • Manage and optimize Google Ads search and shopping campaigns to drive traffic and conversions.
  • Conduct keyword research and analyze campaign performance to improve ROI.
  • Collaborate with cross-functional teams to align advertising strategies with business goals.
  • Deep expertise in Google Ads (search and shopping) and Google Analytics.
  • Strong analytical skills for data-driven decision making.
  • Excellent communication and collaboration in a fast-paced environment.
  • Innovative thinking to develop effective marketing strategies.

申请策略

  • Tailor your resume to highlight search advertising expertise and e-commerce experience.
  • Prepare to discuss specific campaign optimization case studies in the interview.
  • Emphasize quantifiable achievements in managing Google Ads campaigns (e.g., % improvement in CTR, ROAS).
  • Highlight experience with Google Shopping feeds and product data optimization.
  • Showcase proficiency in data analysis tools and reporting.
  • Include any certifications like Google Ads Certification.
  • Brush up on advanced Google Ads features like Smart Bidding and audience segmentation.
  • Learn about e-commerce analytics and conversion tracking.

面试指南

  • Use STAR method: Situation, Task, Action, Result to describe past experiences.
  • Demonstrate structured thinking: identify problem, analyze data, implement solution, measure impact.
  • Showcase collaboration: mention working with cross-functional teams to achieve goals.
  • How would you optimize a Google Shopping campaign with declining ROAS?
  • Describe a time you used data analysis to improve campaign performance.
  • How do you approach keyword research for a new product launch?
  • Explain the difference between exact match and phrase match in Google Ads.
  • How do you stay updated with Google Ads policy changes?

职位点评

66
综合评分

Senior search advertising role at a leading e-commerce company, strong development potential but limited flexibility.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
Best suited for candidates prioritizing skill growth and career advancement over work-life balance.
表现最好
成长发展
相对薄弱
工作生活
薪资福利70
成长发展75
工作生活50
使命价值60

薪资福利

70中等

Salary is not disclosed, but Coupang is a well-funded public company, likely offering competitive compensation. Benefits not explicitly mentioned.

薪资信号未披露（AI估算：40K-60K/月）

成长发展

75中等

The role offers opportunities to work with advanced Google Ads technologies and e-commerce growth. Training and collaboration with teams are mentioned, but no clear promotion path.

技术前沿主流现代技术
技术栈Google Ads、Google Shopping、Google Analytics
成长机会提供專業建議和培訓
业务类型profit_center

工作生活

50较低

Work mode is likely onsite in Taipei, typical for office roles. No mention of flexibility or WLB. Fast-paced environment may require some overtime.

工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）

使命价值

60中等

E-commerce and advertising are high-growth industries with positive impact on consumer convenience. However, the role is commercially focused, not mission-driven.

行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术

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