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酷澎
Director, Onsite Merchandising
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Director, Onsite Merchandising

发布于 大约 2 个月前

高层管理(VP/总经理/CEO)

Taipei, Taiwan
高级经验
全职员工
仅现场办公
学历未注明
销售与零售
Campaign Management
Cross-Functional Leadership
Data-Driven
Gmv Growth
Ai-Driven Personalization
eCommerce
Onsite Merchandising
Traffic Conversion

AI 估算 · 50k–80k

高级管理职位，电商巨头Director级别，需要丰富经验和高阶技能，市场竞争力强。

职位详情

关于这个职位

作为Coupang台湾的现场商品总监，你将领导需求塑造和现场体验优化，推动GMV快速增长

主要职责包括制定现场销售策略、推动产品创新、优化客户旅程、策划大型促销活动，并与产品、技术、营销等多部门领导协作
该职位要求深厚的电商经验和对数据驱动决策的掌握

最低要求

在电子商务、零售或互联网服务环境中拥有丰富的领导经验

在高增长、快节奏的组织中工作过，处理大量交易
深入理解流量优化、转化漏斗和现场绩效杠杆
能够构思并推出显著提升客户参与度的产品功能
数据驱动决策者，熟悉绩效指标、实验和商业案例
在通过现场或产品驱动策略大规模推动GMV增长和流量转化方面有出色记录

工作职责

业务增长与需求塑造：负责并推动现场需求塑造策略，加速客户参与和商业表现

实现每月GMV增长≥20%，对CTR和CVR等核心绩效指标承担主要责任
将业务目标转化为可扩展的现场销售策略，驱动流量转化和购物篮扩张
现场商品与产品创新：领导创建创新的现场商品资产，针对不同客户群和购物任务定制
与产品和技术团队紧密合作，设计和推出改善发现、相关性和转化的新产品功能
倡导AI驱动的创意和个性化工具，实现动态内容、个性化设计和数据驱动的用户体验
客户旅程与渠道赋能：实现无缝的端到端用户旅程，整合现场体验和营销渠道
确保现场商品策略与CRM、绩效营销和品牌计划紧密集成
活动与促销领导：负责规划和执行大型商业活动和促销（如春节、618、双11、季节性大促）
通过策略性品类展示、主题叙事和实时优化最大化业务影响
跨职能领导：作为财务、产品、技术、品类管理、CRM、设计和市场团队的关键战略合作伙伴
提供思想领导力，协调利益相关者，推动复杂矩阵组织中的卓越执行

AI 洞察

优缺点分析

优点

  • High visibility leadership role with direct impact on business performance.
  • Opportunity to shape the future of eCommerce in a fast-growing market (Taiwan).
  • Attractive compensation package typical of a multinational public company.
  • Exposure to cutting-edge AI and personalization technologies.
  • High-pressure environment with aggressive growth targets (20% MoM GMV growth).
  • Complex matrix organization requiring exceptional stakeholder management.
  • Limited work-from-home flexibility
  • primarily onsite.
  • This role is ideal for an experienced eCommerce leader who thrives in fast-paced, data-driven environments and wants to drive significant business impact.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Progress to VP of Merchandising or Head of E-commerce for a region.
  • Transition into broader general management roles overseeing P&L and strategy.
  • Become a thought leader in AI-driven commerce and customer experience innovation.
  • Develop and execute onsite merchandising strategies to drive GMV growth and customer engagement.
  • Lead cross-functional teams to launch innovative product features and AI-driven personalization.
  • Plan and manage major commercial campaigns (e.g., CNY, 618) with real-time optimization.
  • Collaborate with senior leaders across Product, Tech, Marketing, and Finance to align business goals.
  • Deep expertise in eCommerce, retail, and onsite performance levers (CTR, CVR).
  • Strong data-driven decision-making with experience in A/B testing and metrics.
  • Proven track record of scaling GMV through product-led and merchandising strategies.
  • Ability to lead and influence in a matrix organization with senior stakeholders.

申请策略

  • Emphasize your ability to balance strategic vision with hands-on execution.
  • Research Coupang's recent innovations in Rocket Delivery and personalized shopping.
  • Quantify your impact: e.g., 'Drove 30% GMV growth through onsite optimization.'
  • Showcase cross-functional leadership examples with Product, Marketing, and Tech teams.
  • Highlight experience with AI-driven personalization or campaign orchestration.
  • Include metrics like CTR, CVR, and basket size improvements.
  • Deepen knowledge of AI/ML applications in merchandising and personalization.
  • Familiarize with Coupang's platform and competitive landscape in Taiwan.

面试指南

  • Use STAR method: Situation, Task, Action, Result, with quantified outcomes.
  • Demonstrate strategic thinking: connect actions to business KPIs and customer needs.
  • Show leadership: highlight how you aligned diverse teams and managed trade-offs.
  • How would you approach driving 20% month-over-month GMV growth in an established market?
  • Describe a time you led a cross-functional team to launch a product feature that improved conversion.
  • How do you prioritize onsite merchandising assets for different customer segments?
  • Walk me through how you use data to optimize a major campaign like 618 or Double 11.
  • How have you leveraged AI or personalization tools to enhance customer experience?

职位点评

69
综合评分

高薪管理岗，前沿技术，高压环境，适合事业驱动型人才。

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
最适合追求高薪、职业发展和前沿技术，且能接受高强度工作节奏的求职者。
表现最好
薪资福利
相对薄弱
工作生活
薪资福利85
成长发展70
工作生活40
使命价值70

薪资福利

85较高

Compensatory motivation is well satisfied due to high salary, equity, and benefits from a profitable multinational.

薪资信号未披露（AI估算：50K-80K/月）

成长发展

70中等

Developmental motivation is moderately satisfied: the role offers exposure to AI and personalization, but no explicit growth programs mentioned.

技术前沿前沿/新兴技术
技术栈AI-driven creative、personalization、data-driven
业务类型profit_center

工作生活

40较低

Lifestyle motivation is limited: the role is onsite, with likely long hours due to high growth targets and campaign deadlines.

工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）

使命价值

70中等

Purposive motivation is moderate: eCommerce is a high-growth industry, but the role primarily focuses on commercial metrics rather than social impact.

行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术

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