
中层管理(经理/总监)
AI 估算 · 20k–35k
一线城市品牌经理岗,外企薪资有竞争力,综合市场水平估算。
该职位负责达能品牌在HCP(医疗专业人士)渠道的增长策略与营销活动执行,需独立管理产品线,包括制定品牌计划、创建推广材料、数据分析、维护KOL关系、跨部门协作等
Independently manage assigned therapeutic area/products, and fully responsible for brand plan and marketing activities implementation in HCP channel 2. Create effective promotion materials and sales tools aligned with brand strategy 3. Marketing and Sales data Analysis, review the product performances regularly and adjust the marketing initiation according to the analysis 4. Maintain and develop the relationship with KOLs to support brand strategy, train and cooperate with the speaker to deliver core messages and concept following the key strategy 5. Working closely with sales team and local marketing to reach the assigned target, collect and understand the sales and region feedbacks; make sure the implementation of marketing activities follow the center strategy and fit for the local market situation 6. Key projects management, to handle multi-activities in the meantime and ensure the results. 7. Collaborate with consumer marketing, trade and EC to ensure the brand strategy is implemented in all channels.
优点
缺点 / 挑战
外企品牌经理岗,聚焦增长,发展空间大,工作地点市区,WLB一般。
达能作为外企,薪资待遇有市场竞争力,福利体系完善,但JD未明确具体薪酬,综合判断中等偏上。
负责增长品牌,能积累核心营销技能和项目管理经验,发展路径清晰,但JD未明确晋升或培训机会。
工作地点在上海市区,但需现场办公,JD未提及WLB相关信息,可能涉及加班。
达能聚焦食品健康,品牌有一定社会价值,但岗位主要为商业增长,使命感一般。