百度
B2B AI解决方案 - 海外品牌市场经理（北美）（J96742）
B2B AI解决方案 - 海外品牌市场经理（北美）（J96742）
发布于 2 天前普通员工/个人贡献者
新加坡,香港特别行政区
中级经验
全职员工
仅现场办公
本科
生成式AI
媒体关系
传播策略
英文沟通
AI大模型
公关传播
欧美市场
市场数据分析
舆情监测
AI 估算 · 25k–45k
海外品牌市场经理需专业经验，AI行业前景好，大厂薪资竞争力强，中位数约35k/月。
职位详情
关于这个职位
This role is for a B2B AI solution brand marketing manager focusing on the North American market. You will be responsible for formulating and executing public relations strategies, monitoring market trends and public opinion, and optimizing communication effectiveness through data analysis. It requires deep understanding of AI technology and excellent English communication skills.
最低要求
本科及以上学历，新闻传播、市场营销或相关专业优先
具备3年及以上PR相关工作经验，有互联网或科技产品经验优先
有欧美市场传播经验者优先
熟悉欧美主流媒体生态及传播环境，具备良好的英文沟通与写作能力
对AI大模型及生成式AI有基本认知，能够理解产品能力与技术边界，并转化为清晰准确的对外表达
具备数据意识，能够基于传播数据进行复盘分析与优化决策
工作职责
负责产品面向欧美市场的整体公关传播策略制定与执行，结合产品特性、AI行业趋势及当地市场环境，制定系统性的传播规划，提升品牌在欧美市场的知名度与影响力
紧密跟踪欧美AI及消费科技行业动态、媒体议题及舆论趋势，对市场变化保持高度敏锐度，及时调整传播策略与节奏
建立并完善面向欧美市场的舆情监测机制，针对数据隐私、模型输出、合规与伦理等潜在风险制定预案，并能在舆情发生时快速响应
以数据为导向评估与优化传播效果，持续跟踪媒体曝光质量、品牌声量、用户讨论度及核心传播指标，推动传播策略迭代升级
AI 洞察
优缺点分析
优点
- Work at the forefront of AI technology, gaining deep industry knowledge.
- Leverage Baidu's global platform and resources for career growth.
- Develop cross-cultural communication skills and build a network in the US/Europe markets.
- Data-driven approach enhances analytical and strategic capabilities.
- High pressure to deliver results in a competitive and fast-paced environment.
- Need to continuously learn about evolving AI technologies and their public perception.
- Managing cross-cultural communication nuances and different media landscapes.
- This role is ideal for PR professionals with a passion for AI, who thrive in international environments and are comfortable with data-driven strategy.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Brand Marketing Director or Head of Overseas Communications.
- Expand into broader marketing leadership roles within global tech companies.
- Deepen expertise in AI industry trends, becoming a go-to person for AI brand strategy.
- Develop and execute public relations strategies for the North American market, aligning with product features and AI industry trends.
- Monitor media and public opinion trends in the US and Europe, adjusting communication plans accordingly.
- Establish a robust monitoring mechanism for potential risks (e.g., data privacy, compliance), and respond swiftly during crises.
- Use data to evaluate and optimize communication effectiveness, tracking metrics like media exposure and brand awareness.
- Strong PR experience (3+ years) with a focus on US/Europe markets.
- Excellent written and verbal English communication skills, and familiarity with Western media ecosystem.
- Basic understanding of AI large models and generative AI to translate technical capabilities into clear messaging.
- Data-driven mindset to analyze communication performance and derive insights.
申请策略
- Tailor your cover letter to demonstrate understanding of Baidu's AI products and market position.
- Prepare a mini PR strategy for a hypothetical product launch in the US market.
- Highlight specific examples of PR campaigns for overseas markets, especially in tech or AI.
- Showcase media relationships and crisis management experience.
- Emphasize English proficiency with writing samples or published articles.
- Quantify results: e.g., media coverage achieved, brand awareness increase.
- Study AI large model landscape and key players in the US/Europe.
- Familiarize yourself with media monitoring tools and data analytics platforms.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on measurable outcomes.
- Always tie your response back to data and strategic alignment with business goals.
- Show your ability to balance creative thinking with analytical rigor.
- How would you design a PR campaign for a new AI product entering the US market?
- Describe a time you managed a PR crisis. What steps did you take?
- How do you measure the success of a PR campaign? Which metrics matter most?
- What is your understanding of AI ethics and how it might impact brand communication?
- How do you stay updated on media trends and adapt your strategy?
匹配度报告
68
综合匹配度
AI frontier brand marketing role at a tech giant, high growth potential, but work-life balance unclear.
适合人群
This role suits career-driven professionals who value skill growth and exposure to cutting-edge AI, and who are comfortable with potential work intensity.
最强匹配
成长发展匹配
最弱匹配
工作生活匹配
薪资福利70
成长发展85
工作生活50
使命价值65
薪资福利匹配
70中等
Baidu offers competitive compensation for overseas roles, but the JD does not specify salary or benefits. Overall, the financial package is likely strong.
薪资信号未披露（AI估算：25K-45K/月）
成长发展匹配
85较高
The role involves working with cutting-edge AI technology and developing expertise in overseas markets, offering high growth potential. However, no explicit training or promotion path is mentioned.
技术前沿前沿/新兴技术
技术栈AI大模型、生成式AI
业务类型profit_center
工作生活匹配
50较低
The job is based in Singapore/Hong Kong with no remote work mentioned. Work-life balance is uncertain; typical for marketing roles, there may be pressure during product launches.
工作模式仅现场办公
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值匹配
65中等
AI is a high-growth industry with societal impact, but the marketing role focuses on brand promotion rather than direct social good. Still, contributing to AI adoption can be meaningful.
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
Watch Jobs