汇丰
Manager, Wealth Management Marketing
Manager, Wealth Management Marketing
发布于 29 天前中层管理(经理/总监)
Mongkok, Kowloon, Hong Kong
高级经验
全职员工
混合式弹性办公
本科
市场营销与传播
AdTech
CRM
Data Analytics
Stakeholder Management
Campaign Management
Wealth Management
Marketing Strategy
AI 估算 · 35k–65k
香港银行业营销经理，经验要求高，薪资水平较高，中位数约5万港币/月，13薪
职位详情
关于这个职位
This role leads wealth management marketing strategies and campaigns for Hang Seng Bank, focusing on driving business growth and brand building. You will manage end-to-end marketing programs, leverage MarTech tools, and collaborate with cross-functional teams to optimize customer acquisition and retention.
最低要求
University degree in Marketing, Business Administration or a related discipline.
Solid experience in Marketing, with exposure in wealth management business and knowledge of banking / event management, insurance or investment products preferred.
All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs.
Solid experience in web management including mobile (responsive design and ability to drive engagement/ sales leads from online to offline channels.
Solid experience in optimizing use of digital platforms to bring out the potentials of omni-channels to customers.
Excellent communication, analytical, problem solving, negotiation and project management skills.
Solid working knowledge of Martech/Adtech platforms for campaign execution and measurement.
Strong self-motivation and customer orientation, with the ability to work independently and under pressure.
Resourceful, with excellent communication and leadership skills, experience in managing team to achieve success together.
Proficiency in both English and Chinese.
Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.
工作职责
Drive and formulate development and delivery of marketing strategies and activities for the Bank’s wealth management products, facilitating to capture business opportunities, achieve business and marketing objectives set for branding building, acquisition, retention, usage and ROI.
Drive effective and measurable multi-channel marketing campaigns to drive product take-up and portfolio growth for the Bank’s wealth management products.
Define, drive and manage for the success of the Marketing development strategies and the ecosystem targeting both existing and potential clients to build brand and drive sales.
Lead and drive communications with various internal / external stakeholders, to discuss and resolve different product development and implementation issues.
Support product maintenance, including proper documentation control and procedures.
Leverage on Adtech & Martech tools to operate and optimise to deliver campaigns and measurement, e.g. tag management, web/app analytics, marketing automation/CRM journeys, audience segmentation, paid media tracking, attribution, and A/B testing.
Translate business objectives into measurable KPIs (traffic, engagement, quality, conversion, CPA, ROI) and produce actionable insights for optimisation.
Establish leads generation and management practice for Wealth Products from prospect clients and cross-sell/ upsell.
Lead and drive prospect clients management and programs, working together with Data, Technology and Distribution Team.
Apply best practice and governance process, and anticipate, manage and mitigate project risks and use of resources accordingly.
Facilitate effective communication between marketing channel, internal stakeholders and risk stewards.
Facilitate the development of the O2O process for marketing optimization.
优先资格
Preference for candidates with exposure in wealth management business and knowledge of banking / event management, insurance or investment products.
AI 洞察
优缺点分析
优点
- Opportunity to work with a reputable global bank with strong brand presence in Hong Kong.
- Exposure to cutting-edge MarTech/AdTech tools and data-driven marketing practices.
- Hybrid working style offering work-life balance flexibility.
- Clear career development opportunities and competitive compensation.
- Requires managing multiple stakeholders and navigating complex organizational structures.
- High performance expectations with measurable KPIs (ROI, conversion, CPA) driving accountability.
- Fast-paced banking environment with constant regulatory and market changes.
- This role is ideal for experienced marketing professionals with a wealth management background who thrive in data-driven, cross-functional environments and seek career growth in a prestigious banking institution.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Manager or Head of Wealth Management Marketing within the bank.
- Expand into broader marketing leadership roles covering other business lines or regional responsibilities.
- Develop expertise in digital transformation and customer analytics, moving into strategic marketing roles.
- Lead the development and execution of marketing strategies for wealth management products to drive business growth.
- Manage multi-channel campaigns, including digital, to increase product adoption and portfolio growth.
- Leverage MarTech and AdTech tools for campaign optimization, measurement, and audience targeting.
- Collaborate with cross-functional teams (data, technology, distribution) to enhance customer acquisition and retention.
- Strong marketing expertise with end-to-end campaign management experience in banking or wealth management.
- Proficiency in digital marketing tools (MarTech/AdTech) and data analytics for performance optimization.
- Excellent communication and stakeholder management skills to lead cross-functional initiatives.
- Solid understanding of omni-channel strategies and customer journey optimization.
申请策略
- Tailor your CV to highlight relevant banking marketing experience and digital transformation projects.
- Research Hang Seng's recent marketing initiatives and wealth management strategy to discuss in interviews.
- Showcase end-to-end marketing campaign successes with quantifiable results (e.g., increased acquisition, ROI).
- Highlight experience with MarTech/AdTech platforms (e.g., CRM, tag management, analytics) and digital channels.
- Demonstrate leadership in managing cross-team projects and stakeholder communication.
- Emphasize knowledge of wealth management, insurance, or investment products.
- Enhance proficiency in marketing automation and analytics tools (e.g., Salesforce, Google Analytics, Adobe).
- Deepen understanding of wealth management products and banking regulations in Hong Kong.
面试指南
- For campaign questions: Use STAR framework (Situation, Task, Action, Result) with specific metrics.
- For MarTech questions: Explain tool purpose, how you used it, and the outcome (e.g., improved engagement).
- For stakeholder questions: Emphasize communication, alignment of goals, and conflict resolution.
- Describe a marketing campaign you led for a wealth management product. What were the KPIs and results?
- How do you use MarTech tools to optimize campaign performance? Give an example.
- How do you manage stakeholder expectations when launching a new marketing initiative?
- How do you balance brand building with direct response goals in marketing?
- What is your experience with omni-channel marketing and driving online-to-offline conversions?
职位点评
69
综合评分
Stable banking role with strong compensation, modern MarTech exposure, hybrid work, but limited mission-driven purpose.
更适合这类人
This role is best suited for candidates who prioritize career advancement and competitive compensation in a stable, prestigious banking environment, with moderate flexibility.
表现最好
薪资福利
相对薄弱
使命价值
薪资福利80
成长发展75
工作生活70
使命价值50
薪资福利
80较高
The role offers competitive compensation and career development opportunities typical of a global bank, though exact salary and benefits are not disclosed.
薪资信号未披露（AI估算：35K-65K/月）
成长发展
75中等
The job emphasizes using modern MarTech/AdTech tools and offers career growth opportunities, but lacks specific training or promotion mentions.
技术前沿主流现代技术
技术栈MarTech、AdTech、CRM、analytics、A/B testing
成长机会career development opportunities、opportunities, support and rewards
业务类型profit_center
工作生活
70中等
Hybrid work style provides flexibility, but location in Mongkok may involve commute, and no explicit WLB signals beyond hybrid.
工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
50较低
The role is in a stable banking industry with moderate social impact, primarily focused on commercial goals rather than societal mission.
行业发展稳定成熟行业
社会影响中性/一般
使命信号service excellence、customer service
创新程度积极采用新技术
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