Head of Business & Managerial Communications, APAC – VP/Director

优缺点分析

角色解读

• Opportunity to advance to a global communications leadership role within the group.
• Potential to expand scope across other regions or take on broader corporate communications responsibilities.
• Develop deep expertise in financial services communications and executive positioning.
• Lead and execute integrated communications strategies for CIB business lines across APAC, aligning with business goals.
• Manage media relations and act as a key advisor for reputational risk and crisis communications.
• Develop high-impact messaging for the APAC CEO and senior executives, including speeches and internal announcements.
• Drive transversal initiatives and collaborate with global and regional communications teams.
• Proven senior-level experience in executive communications and stakeholder management.
• Strategic thinking and ability to translate complex business priorities into compelling communication plans.
• Excellent English oral and written skills, with experience drafting for C-suite executives.
• Crisis communication and reputational risk management expertise in a matrix, multicultural environment.

申请策略

• Research Societe Generale's APAC strategy and recent communications campaigns to tailor your application.
• Be prepared to discuss how you would structure communications for a multi-country region with diverse stakeholders.
• Highlight specific examples of executive communications (e.g., speeches, town halls) you have crafted for senior leaders.
• Showcase your media relations achievements, including successful crisis management and positive press coverage.
• Emphasize experience in the financial services or professional services industry.
• Demonstrate your ability to work across regions and cultures with measurable results.
• Strengthen your understanding of corporate banking and financial markets to better align communications with business goals.
• Practice using digital channels, especially LinkedIn, for executive personal branding.

面试指南

• Use the STAR method for past experiences: Situation, Task, Action, Result.
• Show your strategic thinking by linking communications objectives to business outcomes.
• Emphasize your ability to work with senior stakeholders and adapt to multicultural contexts.
• How would you design a communications plan for a major product launch in multiple APAC markets?
• Can you describe a time you managed a reputational crisis? What was your approach and outcome?
• How do you ensure consistency of messaging across different business lines and countries?
• How would you support an executive in building their thought leadership on LinkedIn?
• How do you measure the effectiveness of internal communications?