酷澎
Principal, eCommerce site merchandising
Principal, eCommerce site merchandising
发布于 大约 15 小时前普通员工/个人贡献者
Taipei, Taiwan
高级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
eCommerce
Analytics
Cross-Functional Collaboration
Customer Experience
Campaign Management
Kpi Management
Marketing Strategy
Site Optimization
AI 估算 · 35k–55k
Principal level in Taipei eCommerce; market rate for senior merchandising roles ranges 35k-55k RMB.
职位详情
关于这个职位
This role leads eCommerce site merchandising strategy, optimizing customer experience through data-driven campaigns and cross-functional collaboration. You will define customer needs, plan promotions, and manage key KPIs like GMV and conversion to drive business growth.
最低要求
Proven experience in eCommerce merchandising or marketing strategy
Strong analytical skills with ability to use data to drive decisions
Experience in campaign planning and execution
Ability to work cross-functionally with multiple teams
Customer-centric mindset
工作职责
Customer experience focus: define customer needs, reverse-engineer solutions, use internal/external data to create WOW experiences.
Marketing campaign & promotion planning: collaborate with teams, develop promotions, execute onsite campaigns following merchandising calendar, track performance and optimize.
Manage core operational KPIs: revenue (top line), orders, GMV, customer behavior metrics (inflow, conversion, retention), and execute strategies to achieve targets.
Cross-functional process optimization: establish and improve workflows with Business, Marketing, Category, Design, and Product teams to enhance efficiency.
AI 洞察
优缺点分析
优点
- High visibility role directly impacting revenue and customer experience.
- Opportunity to work with cross-functional teams in a leading eCommerce company.
- Strong data culture enables evidence-based strategy and continuous learning.
- Career growth potential in a fast-growing industry (eCommerce).
- High pressure to achieve aggressive KPIs (GMV, orders, conversion).
- Requires constant adaptation to changing customer behavior and market trends.
- Cross-functional coordination can be complex and time-consuming.
- This role suits experienced merchandising or marketing professionals who thrive on data, customer focus, and cross-team collaboration, and are comfortable with performance-driven targets.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Principal or Director of Merchandising, overseeing broader eCommerce strategy.
- Transition into general management or VP of eCommerce with P&L responsibility.
- Specialize in customer experience or growth marketing roles in top tech/eCommerce firms.
- Drive eCommerce site merchandising strategy, ensuring customer-centric experiences through data analysis and campaign planning.
- Collaborate with marketing, category, design, and product teams to execute promotional campaigns and optimize site performance.
- Monitor and manage key KPIs including GMV, orders, conversion, and retention to achieve business targets.
- Strong eCommerce merchandising and marketing strategy expertise.
- Data-driven decision-making skills: ability to analyze customer behavior and campaign metrics.
- Cross-functional collaboration and project management abilities.
- Customer empathy and experience design thinking.
申请策略
- Research Coupang's recent marketing campaigns and customer experience initiatives.
- Tailor your cover letter to emphasize your impact on business metrics and customer delight.
- Quantify past campaign results: e.g., increased conversion by X% or GMV by Y%.
- Showcase cross-functional project leadership and process improvement examples.
- Highlight customer-centric initiatives and data analysis skills.
- Include relevant eCommerce platform experience (e.g., Coupang, Amazon, etc.).
- Deepen knowledge of eCommerce analytics tools (Google Analytics, SQL, etc.).
- Learn about Coupang's business model and competitive landscape.
面试指南
- Use the STAR method: Situation, Task, Action, Result. Focus on customer impact and data-driven decisions.
- How would you design a promotional campaign to increase conversion rate for a specific category?
- Describe a time you used data to identify a customer friction point and improved the experience.
- How do you prioritize between multiple competing merchandising initiatives?
- What KPIs do you consider most important for eCommerce site performance and why?
- How would you collaborate with a category team to align on a promotion strategy?
- Prepare concrete examples of successful merchandising campaigns with metrics.
- Review Coupang's website and app to understand current merchandising tactics.
职位点评
68
综合评分
High-impact merchandising role in a leading eCommerce company, strong growth potential but office-based and performance-driven.
更适合这类人
Best for candidates prioritizing skill growth and impact over work-life balance and remote flexibility.
表现最好
成长发展
相对薄弱
工作生活
薪资福利75
成长发展80
工作生活50
使命价值65
薪资福利
75中等
Compensation is likely competitive for a Principal role in Taiwan, though JD does not disclose salary. Benefits not mentioned.
薪资信号未披露（AI估算：35K-55K/月）
成长发展
80较高
The role offers skill growth in strategy, data, and cross-functional collaboration. No explicit training or promotion path mentioned.
技术前沿主流现代技术
技术栈Data Analysis、eCommerce、Merchandising
业务类型profit_center
工作生活
50较低
Office-based role in Taipei, no remote flexibility indicated. Work-life balance signals absent.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值
65中等
eCommerce is a growth industry; role contributes to customer experience but social impact neutral.
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
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