Senior Account Manager (Growth Marketing)

优缺点分析

角色解读

• Progress to Senior Account Manager or Team Lead, managing larger accounts or a team.
• Move into strategic partner development or business development roles within AdTech.
• Transition to product management or programmatic strategy roles with deeper technical focus.
• Manage and grow a portfolio of affiliate publisher partners in Taiwan, focusing on revenue and retention.
• Act as a technical consultant to optimize API integrations and programmatic strategies.
• Analyze performance data and recommend improvements to maximize monetization yield.
• Collaborate with internal product and engineering teams to resolve issues and enhance features.
• Deep understanding of programmatic advertising, SSPs, and publisher monetization.
• Strong account management and partner relationship skills.
• Ability to translate business needs into technical solutions, including API and data flow concepts.
• Analytical mindset with proficiency in SQL and data-driven decision making.

申请策略

• Tailor your resume to reflect both account management and technical consulting aspects.
• Research Coupang's advertising products and Taiwan's e-commerce landscape to discuss during interviews.
• Emphasize experience in managing affiliate or publisher partnerships with measurable revenue growth.
• Highlight technical skills such as API integration, SQL, and familiarity with programmatic platforms.
• Showcase ability to drive strategic account plans and upsell opportunities.
• Include specific examples of data analysis leading to performance improvements.
• Deepen knowledge of programmatic ecosystem (SSPs, DSPs, bidding models).
• Practice SQL and data visualization tools to better track and present performance metrics.

面试指南

• Use STAR method (Situation, Task, Action, Result) for behavioral questions.
• For technical questions, explain concepts clearly and relate to real examples.
• For strategic questions, outline a structured approach with data-driven justification.
• How would you approach growing a publisher partner from display to API-driven monetization?
• Describe a time you used data to optimize a partner's performance. What metrics did you use?
• How do you manage conflicting priorities between multiple partners and internal teams?
• Explain programmatic advertising and the role of SSPs in simple terms.
• How would you handle a partner who is dissatisfied with their revenue performance?