Trade Marketing Senior Analyst Canal Indirecto

优缺点分析

角色解读

• Progress to Trade Marketing Manager or Channel Manager, overseeing broader strategies and larger budgets.
• Transition into Category Management or Commercial Strategy roles within Henkel's Latin America region.
• Move into general marketing management or business development with exposure to cross-functional projects.
• Design and lead Go-to-Market strategies for indirect channels (TAT, wholesalers, drugstores), defining portfolio priorities and client segmentation.
• Manage significant trade investment budgets (COP 2B and 7.5B) to maximize growth and ROI.
• Collaborate with InStore teams to optimize in-store material installation and redefine merchandising models through external agencies.
• Analyze subchannel, customer, and category performance to identify growth opportunities and drive action plans.
• Advanced Excel and strong data analysis skills for budget tracking and KPI monitoring.
• Excellent negotiation and stakeholder management abilities, especially with indirect channel partners.
• Experience in budget management and operational discipline in trade marketing.
• Deep knowledge of the TAT channel (mandatory).

申请策略

• Tailor your CV to explicitly mention TAT channel experience and budget ownership.
• Research Henkel's sustainability initiatives and employee benefits to show cultural fit.
• Quantify your budget management experience (e.g., 'Managed COP 5B annual trade spend').
• Highlight specific achievements in TAT channel growth or go-to-market strategy execution.
• Showcase advanced Excel skills and data-driven decision making with examples.
• Emphasize cross-functional project leadership and negotiation outcomes.
• Strengthen advanced Excel (pivot tables, macros) and data visualization tools (Power BI).
• Brush up on channel strategy frameworks and financial analysis for ROI calculations.

面试指南

• Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
• For strategy questions, structure your answer around objectives, segmentation, investment allocation, and measurement.
• Demonstrate data-driven decision making by referencing specific metrics and tools.
• How would you design a Go-to-Market strategy for a new product in the TAT channel?
• Describe a time you managed a large trade budget and maximized ROI.
• How do you prioritize between different channels when resources are limited?
• Tell us about a successful cross-functional project you led with InStore or external agencies.
• What KPIs do you consider most important for indirect channel performance?