Stage - Assistant(e) Chef de projet Marketing Opérationnel Schwarzkopf Retail Janvier 2027 (H//F/X)

优缺点分析

角色解读

• Start as an intern with exposure to end-to-end marketing operations in a global FMCG company.
• Potential to move into a junior brand manager or trade marketing role after graduation.
• Opportunities for national and international career growth within Henkel's diverse portfolio.
• Analyze sales and market performance for 3 hair care categories to support activation planning.
• Assist in developing marketing activation strategies and communication plans across media, digital, and e-commerce channels.
• Manage operational aspects of products including selling points, POS materials, and promotional actions.
• Coordinate events and competitive intelligence activities for the Schwarzkopf brand.
• Strong analytical skills for market and sales data analysis using Excel.
• Excellent communication and teamwork abilities, as you'll collaborate with media, e-commerce, and sales teams.
• Proactive and autonomous working style with project management skills.
• Fluency in French and good English proficiency for internal and external communication.

申请策略

• Tailor your cover letter to express interest in Henkel and the Schwarzkopf brand, linking your experiences to the role.
• Be prepared to discuss your understanding of marketing activation in a retail context.
• Highlight any previous marketing or sales internship experience, especially in FMCG or retail.
• Showcase analytical skills with examples of market research or data analysis projects.
• Emphasize teamwork, communication, and proactive problem-solving with specific achievements.
• Include language proficiency in French and English, and any relevant coursework in marketing.
• Brush up on Excel skills for data analysis and reporting.
• Familiarize yourself with basic marketing concepts like ATL/BTL, category management, and trade marketing.

面试指南

• Use STAR method for behavioral questions: Situation, Task, Action, Result.
• For analytical questions, explain your approach step-by-step: data collection, analysis, insight generation, and recommendation.
• Demonstrate proactive thinking by suggesting improvements or alternative strategies.
• Why are you interested in this marketing internship at Henkel and Schwarzkopf?
• Describe a time you worked on a team project to achieve a goal. What was your role?
• How do you analyze data to draw actionable insights? Give an example.
• How would you handle a situation where a promotional activity is not performing as expected?
• What do you know about the hair care market and our competitors?