Marketing Manager for Automotive Adhesives KR & JP

优缺点分析

角色解读

• Potential regional marketing director or global marketing manager roles within Henkel.
• Opportunity to lead larger teams or expand into broader business functions.
• Deep expertise in automotive e-mobility and adhesives markets leading to industry advisory positions.
• Develop and execute annual marketing communications strategies for Henkel's automotive adhesives business in Korea and Japan.
• Position Henkel as a thought leader in automotive industry media and at key trade shows and events.
• Collaborate closely with regional sales, leadership, and global strategy teams to align marketing efforts.
• Manage marketing budgets, track ROI, and support internal communications like townhalls.
• + years of B2B marketing experience, preferably in automotive or electronics industry.
• Strong project management and communication skills.
• Fluent in English and Korean
• business-level Japanese is a plus.
• Proactive, independent, and able to work in a global multicultural team.

申请策略

• Tailor your application to show understanding of Henkel's market position and the specific challenges in Korea/Japan.
• Prepare examples of cross-cultural teamwork and independent initiative.
• Emphasize 5+ years of B2B marketing experience, specifically in automotive, electronics, or adhesives.
• Showcase project management skills with examples of successful marketing campaigns and trade show management.
• Highlight Korean and English language proficiency
• Japanese is a strong plus.
• Include quantifiable achievements like ROI improvement or budget management.
• If not already fluent, consider advancing Korean or Japanese language skills.

面试指南

• Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
• Demonstrate cultural sensitivity by giving examples of localized campaigns.
• Show analytical skills by discussing how you measure and report ROI.
• Can you describe a B2B marketing campaign you led that resulted in measurable ROI?
• How do you adapt marketing strategies for different cultural markets like Korea and Japan?
• How would you position Henkel's adhesive technologies for the e-mobility sector?
• Describe a time you managed a tight marketing budget and achieved goals.
• How do you collaborate with sales teams to ensure marketing alignment?