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汉高
Manager, Commercial Strategy - Personal Care
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Manager, Commercial Strategy - Personal Care

发布于 大约 11 小时前

中层管理(经理/总监)

United States, Stamford, CT, CT
高级经验
全职员工
混合式弹性办公
本科
商业策略与发展
Cpg
Iri
Microsoft Excel
Nielsen
P&L分析
Powerpoint
商业策略
数据分析
矩阵管理

AI 估算 · 135k–165k

Based on stated salary range for this role.

职位详情

关于这个职位

该职位为汉高个人护理业务的商业策略经理，负责制定和执行商业策略以达成销售、利润和市场份额目标

需要与销售、市场等跨职能团队紧密合作，推动分销、定价、陈列等关键指标提升
适合具有5年以上快消品行业经验、精通数据分析与跨部门协作的商业人才

最低要求

Minimum of 5+ years of experience in Consumer Packaged Goods (CPG)

Bachelor’s degree
Experience in customer-facing roles, preferably with direct customer sales exposure
Proven experience working directly with customers and/or sales teams in a commercial environment
Strong analytical mindset with advanced financial acumen, including ability to interpret P&L and margin drivers
Experience working with POS data and analytics tools (e.g., IRI, Nielsen/AC Nielsen) and ability to independently pull and analyze reporting
High level of system savviness, including working with internal reporting tools, databases, and data platforms
Advanced proficiency in Microsoft Office, particularly Excel (data analysis) and PowerPoint (presentation development)
Ability to develop and deliver compelling, data-driven presentations that influence stakeholders and support business strategies
Demonstrated ability to assess risk, prioritize effectively, and manage multiple competing demands
Comfortable operating in a fast-paced, complex, and matrixed environment with cross-functional stakeholders
Strong collaboration skills with a positive, proactive, and team-oriented mindset
Demonstrates initiative, ownership, and a results-driven work ethic

工作职责

Responsible for business strategy development, deployment and execution to achieve Net Sales, Profit and market share objectives.

Leads cross functional team members in development and implementation of DPSM distribution, pricing, shelving and merchandising results through IRI/Nielsen.
Leads business planning process by preparing or collaborating insights and analytics to support marketing strategy, template preparation, process communication and execution of strategic customer/sales team planning meetings.
Partners with Sales and Marketing in launch/product strategies, development, selling materials, execution and monitoring to achieve financial and brand objectives.
Communicates key strategies, insights and initiatives between field and internal teams. Initiates and coordinates across a matrix environment to support goal achievement and gain cross functional alignments.
Actively participates in the development of materials in support of strategic retailer line reviews.
Monitors competitive pricing in the marketplace and works with Category Management, Marketing, and Sales Leadership to recommend appropriate action on national, channel, and account-specific strategies.
Creates and communicates merchandising strategy in conjunction with promo and shopper marketing plan to achieve net sales, profit and brand share objectives.
Active participant in monthly S&OP meetings and provides high-level commentary into monthly forecast process based on monthly account demand calls.
Leads gap closing initiatives in conjunction with Dir of Sales Strategy through SharePoint tool

AI 洞察

优缺点分析

优点

  • Competitive base salary ($135k-$165k) plus annual performance bonus and comprehensive benefits.
  • Strong brand name (Henkel) and established market presence in the CPG industry.
  • Hybrid work policy offering flexibility, along with generous paid time off and parental leave.
  • Fast-paced and matrixed environment requires strong cross-functional collaboration skills.
  • High accountability for business results with tight deadlines and multiple stakeholders.
  • Need to independently pull and analyze data from multiple systems, requiring technical savviness.
  • This role is ideal for an experienced CPG professional with strong analytical and leadership skills who enjoys driving business strategy through data and cross-functional influence.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Advance to Senior Manager or Director of Commercial Strategy, overseeing broader portfolios.
  • Transition into general management roles or leadership positions in Sales or Marketing.
  • Develop expertise in category management or shopper marketing for further specialization.
  • Develop and execute commercial strategies to achieve net sales, profit, and market share targets for Personal Care business.
  • Lead cross-functional teams in analyzing POS data (IRI/Nielsen) to optimize distribution, pricing, and shelving.
  • Collaborate with Sales and Marketing on product launches, developing selling materials, and monitoring performance.
  • Communicate key strategies between field teams and internal stakeholders, coordinating across a matrix organization.
  • Strong analytical mindset with advanced financial acumen to interpret P&L and margin drivers.
  • Proficiency in POS data analytics tools (IRI/Nielsen) and Microsoft Office (Excel, PowerPoint).
  • Experience in customer-facing roles with direct sales exposure in the CPG industry.
  • Ability to manage multiple priorities and operate in a fast-paced, matrixed environment.

申请策略

  • Tailor your resume to emphasize your direct customer or sales team collaboration and financial acumen (P&L interpretation).
  • Research Henkel's Personal Care portfolio and recent market trends to discuss during interviews.
  • Highlight 5+ years of CPG experience with quantifiable achievements in sales, market share, or profit growth.
  • Demonstrate advanced Excel and PowerPoint skills, and experience with POS data tools like IRI/Nielsen.
  • Showcase examples of leading cross-functional teams and managing customer relationships.
  • If not already proficient, take an advanced Excel course (pivot tables, VLOOKUP, data modeling) and practice building persuasive presentations.
  • Familiarize yourself with IRI/Nielsen analytics if you lack direct experience through online tutorials or certifications.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • Structure analytical responses by stating the objective, the data sources used, the analysis performed, and the business impact.
  • Describe a time you used POS data to drive a commercial strategy that improved market share or profitability.
  • How do you prioritize multiple competing demands from different stakeholders in a matrix organization?
  • Walk us through how you would conduct a line review presentation for a major retailer.
  • Tell us about a gap-closing initiative you led and the results achieved.
  • Prepare 2-3 detailed examples of successful commercial strategy projects with measurable outcomes.
  • Review Henkel's recent earnings reports and product launches to understand the company's strategic focus.

职位点评

76
综合评分

Stable large company, clear salary and benefits, hybrid work, mature industry.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best for a candidate motivated by competitive compensation, good benefits, and work-life balance, rather than a strong sense of social mission.
表现最好
薪资福利
相对薄弱
使命价值
薪资福利85
成长发展70
工作生活80
使命价值55

薪资福利

85较高

The role offers a clear salary range ($135k-$165k) plus comprehensive benefits (health, 401k, bonuses, parental leave, tuition reimbursement), strongly satisfying compensatory motivations.

薪资信号市场水准 (135K-165K/月)
福利待遇Health Insurance、Paid time off、401k matching、employee share plan、annual performance bonus、service awards、student loan reimbursement、parental leave、fertility support、adoption & surrogacy reimbursement、discounted child and elderly care、scholarships、tuition reimbursement

成长发展

70中等

The role provides career growth opportunities and tuition reimbursement, but is non-technical and lacks formal promotion pathways mentioned, giving moderate developmental appeal.

技术前沿非技术岗（不适用）
成长机会Career Growth、tuition reimbursement
业务类型profit_center

工作生活

80较高

Hybrid work policy, generous paid time off, and explicit work-life balance signals contribute to a strong lifestyle fit, though the fast-paced environment may require occasional extra hours.

工作模式混合式弹性办公
办公地点未明确
加班情况未提及（无法判断）
工作生活平衡Work-Life Balance、Paid time off、flexible & hybrid work policies

使命价值

55较低

Working in CPG for a major corporation offers moderate social impact; the role does not emphasize mission-driven purpose, resulting in lower purposive satisfaction.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

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