Growth & Influencer Marketing Manager – Korea
发布于 大约 3 小时前普通员工/个人贡献者
AI 估算 · 15k–25k
Marketing roles in Korea for 1-3 years typically earn KRW 30-50M annually, translating to RMB 15-25K monthly. Influence marketin
职位详情
关于这个职位
This role is perfect for a Korean culture-savvy growth marketer who will lead Meitu's influencer and social media strategy in Korea. You will own creator partnerships, content trends, and full-funnel growth for BeautyPlus and new AI imaging tools, turning local trends into viral campaigns.
最低要求
Korean Cultural Native: Native Korean or someone who has lived/studied in Korea for 3+ years. You instinctively know what local Gen Z and young trendsetters find cool, aesthetic, and share-worthy across fashion, beauty, and digital lifestyle.
工作职责
Lead the Creator & Social Ecosystem: Own our presence across Instagram, TikTok, YouTube Shorts, and Naver. Map out content strategies that hook Korean audiences with the perfect mix of local sensibility, visual punch, and trend alignment.
优先资格
Active Creator Presence: You manage your own active social media accounts (Instagram, TikTok, YouTube, etc.) with a strong personal visual style and an understanding of audience growth.
AI 洞察
优缺点分析
优点
- Exclusive focus on the Korean market with high autonomy to build strategy from scratch.
- Strong synergy with Meitu's AI imaging products, tapping into the fast-growing AIGC trend.
- Direct collaboration with global HQ and exposure to cross-cultural marketing.
- Need to keep up with extremely fast trend cycles and constantly produce 'native' content.
- Must balance multiple platforms and stakeholders, with high pressure for measurable growth.
- Korean market is competitive with local players like Snow, etc.
- This role suits a culturally native Korean marketer with 1-3 years of growth experience who is passionate about social media trends and AI creative tools.
缺点 / 挑战
暂无明显挑战项
角色解读
- Could grow into a regional growth lead for other Asian markets.
- Could transition into a marketing head role or international product marketing.
- Could specialist path in influencer marketing or AIGC-driven creative marketing.
- Own Meitu's social media presence in Korea across Instagram, TikTok, YouTube Shorts, and Naver, driving trend-based content strategy.
- Build and manage influencer partnerships with KOLs, KOCs, and micro-creators, from outreach to performance tracking.
- Convert local trends into product features, templates, and campaigns, optimizing full-funnel conversion from social to app subscription.
- Deep understanding of Instagram/TikTok/YouTube algorithms and K-culture aesthetics.
- Influencer marketing and creator relationship management.
- Data-driven growth mindset with experience in ASO, performance creative, and funnel optimization.
- Native Korean + professional Chinese/English communication.
申请策略
- Tailor your application to Korea-specific growth ideas
- show you already know what content works.
- Emphasize your network of local creators and your ability to activate them.
- Highlight your own social media following and viral content examples.
- Detail specific influencer campaigns you've run, including reach and conversion metrics.
- Show experience with AI photo/video apps and visual aesthetic sensibility.
- Emphasize bilingual collaboration skills and familiarity with Korean Gen Z culture.
- Learn ASO and performance marketing basics if not yet experienced.
面试指南
- Use the STAR method for behavioral questions
- focus on measurable outcomes.
- For strategy questions, propose a structured plan: audience insight → content format → creator tier → activation → measurement.
- Show you understand the loop from trend to product to retention.
- How would you design a viral TikTok challenge for BeautyPlus in Korea?
- Tell us about a time you converted a trending meme into a marketing campaign that drove installs.
- How do you measure the ROI of influencer partnerships?
- How familiar are you with Korean photo-app competitors and the local market?
职位点评
An exciting, trend-driven growth role in AI imaging, offering strong skill development but unclear work-life balance.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
Compensation is likely at market level for a foreign tech company in Korea, but no specific salary or benefits are disclosed in the JD.
成长发展
The role offers strong development through hands-on exposure to AIGC products, growth marketing, and creator economics in a fast-moving market.
工作生活
No explicit work-life balance information; the fast-paced trend-driven nature of the role may require long hours, but this is not confirmed.
使命价值
Working on AI creative tools and influencing K-trends is exciting and innovative, but social impact is moderate.