Global Growth Operations Manager/ Specialist (Japan Market)
发布于 大约 3 小时前普通员工/个人贡献者
AI 估算 · 15k–30k
Japan market growth role, 1-3 years exp, AI imaging industry growth, Tokyo salary benchmark.
职位详情
关于这个职位
This role drives user growth for Meitu's AI-powered imaging apps in Japan through native social content, influencer partnerships, and localized visual storytelling. You'll own the social engine, create viral content for Instagram/TikTok, and optimize the end-to-end user journey from discovery to subscription.
最低要求
Native to Japanese youth culture (grew up in Japan or 3+ years immersed in local life), intuitively understanding what feels Kawaii, Oshare, or culturally spot-on for Gen Z and young millennials.
工作职责
Own the Social & Influencer Engine: Dream up and produce native viral content for Instagram, TikTok, X (Twitter), and YouTube Shorts. Build and nurture an active network of local KOLs, KOCs, and nano-creators — managing everything from outreach and PR gifting to performance tracking.
优先资格
Active creator presence with own social accounts (Instagram, TikTok, X, Red/小红书, etc.).
AI 洞察
优缺点分析
优点
- Work on a leading AI imaging product with a strong global brand and ample resources.
- High autonomy and ownership of the entire Japan growth strategy, with direct impact on user acquisition.
- Exposure to cutting-edge AIGC technology and a vibrant creative culture.
- Opportunity to build a strong network of local creators and influence the brand's evolution in Japan.
- Fast-paced startup-like environment within a large company, requiring adaptability.
- High expectation to continuously produce viral content and hit growth metrics.
- Cross-cultural coordination with HQ in China might require flexibility in working hours.
- This role suits someone who is a native Japanese speaker, deeply passionate about social media and youth culture, and wants to grow into a data-driven creative marketer in the AI space.
缺点 / 挑战
暂无明显挑战项
角色解读
- Can advance from specialist to regional growth lead, managing larger budgets and broader market strategies.
- Opportunity to build expertise in AI-driven creative marketing, becoming a key player in global expansion.
- Potential to transition into product-marketing roles, influencing roadmap priorities for the Japanese market.
- Create and produce native, viral content for major social platforms like Instagram, TikTok, and YouTube Shorts to build brand presence.
- Manage influencer partnerships, from outreach and PR gifting to performance tracking, ensuring measurable user acquisition.
- Optimize the in-app visual experience and user journey, including templates, filters, and app store conversion.
- Act as the local cultural radar, monitoring youth trends and competitor moves to inform product and content strategies.
- Deep understanding of Japanese youth culture and internet trends, with a sense of aesthetics.
- Hands-on social media and influencer marketing experience, plus knowledge of recommendation algorithms.
- Familiarity with AI imaging tools and AIGC, able to package tech features into shareable moments.
- Native-level Japanese and business-level Chinese or English for cross-functional collaboration.
申请策略
- Tailor your resume to highlight cultural fluency and creative examples, not just corporate experience.
- Research Meitu's global growth initiatives and be ready to propose specific content ideas for the Japanese market.
- Showcase concrete examples of content you created that went viral or drove user growth.
- Highlight any experience managing influencer campaigns, including KPIs and ROI.
- Demonstrate your own active social presence and understanding of Japanese internet culture.
- Mention experience with AI tools or AIGC projects, even if side projects.
- Familiarize yourself with Meitu's products (BeautyPlus, Picchi) and their key features.
- Brush up on performance marketing metrics like CAC, LTV, and conversion funnels.
面试指南
- Use the STAR method for behavioral questions, highlighting your role, actions, and measurable outcomes.
- For creative strategy questions, structure answers around audience insight, platform specifics, and clear KPIs.
- Show a test-and-learn mindset, combining data analysis with cultural intuition.
- How would you design a TikTok campaign for a new AI filter targeting Gen Z in Japan?
- Tell me about a time you collaborated with influencers to achieve a measurable growth goal.
- How do you stay ahead of trends in Japanese youth culture, and how would you translate them into product ideas?
- Describe your process for creating a short-form video that has potential to go viral.
- How would you measure the success of an influencer marketing campaign?
职位点评
High-growth AI imaging role in Japan with creative autonomy and future potential, but compensation not clearly disclosed.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
The JD does not disclose salary or explicit benefits. As a publicly listed company, Meitu offers stability, but location in Japan may have higher living costs.
成长发展
This role offers strong learning opportunities in AI-driven creative marketing, social media strategy, and international growth. However, no explicit promotion path is mentioned.
工作生活
The role is likely on-site in Japan with no flexible work arrangements mentioned. High pace expected in growth roles may affect work-life balance.
使命价值
The company focuses on AI imaging and creativity, adding some innovation value. The direct impact on user growth is meaningful but social impact is moderate.