Manager SFP Portfolio
发布于 2 个月前中层管理(经理/总监)
值不值得投
综合评分 70
Mature global company, undisclosed but likely competitive salary, strong development opportunities, and purpose-driven mission, with unclear work-life balance.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资怎么样
3.3万
比产品管理中位数低
发布情况
长期在招 · 47 天前发布
公司情况
这家公司招聘很活跃
22 个在招
市场机会
选择适中
台北 · 产品管理 · 22 个在招
职位详情
关于这个职位
This role leads the strategic planning and execution of PMI's Smoke-Free Products portfolio in Taiwan, managing devices and consumables. You will translate market and consumer insights into growth strategies, drive product initiatives end-to-end, and manage the marketing budget. This is a senior marketing/product management role with significant local and regional stakeholder exposure.
最低要求
University graduate, preferably in Business Administration, Marketing, or a related discipline. 8+ years of experience in Marketing, Trade Marketing, Product Management, or a related area. Strong understanding of portfolio strategy, product initiatives, and marketing execution. Solid analytical capability, with the ability to turn market, consumer, and business insights into actionable plans. Strong stakeholder management skills, with the ability to collaborate across functions and influence solutions. Good communication and presentation skills. Excellent command of English and Chinese, both spoken and written. Strong proficiency in Microsoft Office, particularly PowerPoint and Excel. Ability to operate with limited guidance, develop strategies and plans, and execute initiatives end-to-end with quality.
工作职责
Lead the strategic planning, development, and execution of SFP portfolio initiatives to drive sustainable growth and strengthen market leadership. Translate market trends, competitive insights, and LANU needs into clear portfolio strategies that support business objectives, including volume, market share, and profitable growth. Develop annual portfolio execution plans, integrating trade engagement programs and activities to support brand equity, volume performance, and LANU share growth. Define portfolio opportunities and challenges through comprehensive analysis of the market, competitors, and consumer needs. Develop the Original Budget and Long-Range Plan for Taiwan’s SFP portfolio, including devices and consumables. Lead end-to-end product initiatives, including concept proposal preparation and stage gate approvals such as RPC and CPC, in collaboration with internal and external stakeholders. Work closely with Corporate Affairs to support government approval requirements and regulatory processes. Ensure timely delivery of product initiatives and support market implementation of approved promotional platforms in line with global brand strategies and positioning. Drive product initiatives and contribute to trade engagement strategies in accordance with operating frameworks and regional guidelines. Own and manage the Device & Consumables marketing budget, ensuring effective allocation, deployment, and tracking of resources. Identify opportunities to improve cost efficiency and effectiveness, reallocating resources as needed to reflect changing business dynamics. Leverage internal networks and cross-functional expertise across local and regional teams to strengthen portfolio deployment and execution. Ensure all portfolio toolboxes, activities, and business partner engagements comply with Taiwan regulations, EA assessment, PMI Marketing Code, and Business Conduct Principles & Practices. Build local organizational capabilities by fostering collaboration, continuous improvement, and individual skill development in line with PMI’s commercial framework.
优先资格
Experience in FMCG is preferred; multinational company experience would be an advantage.
AI 洞察
优缺点分析
优点
- Be part of a global transformation toward smoke-free products, gaining experience in a forward-looking and impactful business area.
- Take ownership of a significant portfolio with end-to-end responsibility, from strategy to execution and budget management.
- Work in a dynamic environment with diverse stakeholders across local, regional, and global teams, enhancing career visibility.
- Competitive compensation and the backing of a multinational company, offering stability and professional development.
- The role demands a high level of accountability and the ability to handle complex, multi-stakeholder projects in a fast-changing industry.
- Navigating regulatory environments and ensuring compliance can be challenging, requiring meticulous attention to detail.
- Operating with limited guidance means you must be self-driven and resilient in problem-solving.
- This role is ideal for experienced marketing or product management professionals who thrive in strategic, cross-functional roles and want to contribute to a socially impactful transformation.
缺点 / 挑战
暂无明显挑战项
角色解读
- This role offers exposure to local, regional, and global stakeholders, providing opportunities to move into broader commercial or marketing leadership positions.
- You can deepen your expertise in portfolio strategy and product commercialization, potentially leading larger initiatives or multiple markets.
- PMI's transformation creates opportunities to grow within a purpose-driven organization, with potential paths toward senior management roles.
- Lead the strategic planning and execution of the Smoke-Free Products portfolio in Taiwan, covering both devices and consumables.
- Translate market trends, competitive insights, and consumer needs into growth-oriented portfolio strategies and annual execution plans.
- Manage end-to-end product initiatives, including concept development, stage gate approvals, and coordination with internal and external stakeholders.
- Own the marketing budget for the portfolio, ensuring efficient allocation and tracking of resources.
- Strong strategic and analytical skills to interpret market and consumer data into actionable portfolio plans.
- Solid marketing and trade marketing experience, preferably in FMCG, with a track record of managing product or brand portfolios.
- Excellent stakeholder management and communication skills to collaborate across functions, regions, and with external partners.
- Proficiency in English and Chinese, both written and spoken, along with strong PowerPoint and Excel capabilities.
申请策略
- Tailor your CV to reflect the specific responsibilities, using keywords from the JD such as portfolio strategy, trade engagement, and budget ownership.
- Research PMI's transformation journey and be prepared to articulate how your experience aligns with their purpose.
- Highlight your experience in leading portfolio or product initiatives end-to-end, including strategy development, execution, and results.
- Showcase your understanding of FMCG markets and your ability to translate consumer insights into actionable plans.
- Emphasize your stakeholder management and communication skills, especially in multicultural or multinational settings.
- Quantify your achievements, such as growing market share, improving budget efficiency, or successful product launches.
- Strengthen your analytical skills in market and consumer data analysis, using tools like Excel, Power BI, or advanced PowerPoint techniques.
- Familiarize yourself with stage gate processes (e.g., RPC, CPC) and regulatory approval processes in the tobacco or nicotine sector.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your examples, focusing on your specific role and impact.
- Demonstrate strategic thinking by linking your decisions to business objectives like growth, market share, or profitability.
- Show your analytical ability by walking through how you gather and interpret data to derive insights, and how you turn them into actions.
- Describe a time you developed and executed a portfolio or brand strategy. What was your approach and the results?
- How do you prioritize competing initiatives when resources are limited?
- Can you share an example of how you managed a complex stakeholder relationship across different cultures or functions?
- How would you translate market trends into a portfolio plan for a new product category?
- How do you ensure compliance with regulations while driving marketing initiatives?
职位点评
薪资福利
The role offers market-competitive pay typical for senior managerial positions in a multinational, but specific compensation details are not disclosed in the JD.
成长发展
The position provides significant growth opportunities through cross-functional exposure and a clear emphasis on continuous improvement and individual skill development, though no explicit career path is stated.
工作生活
The role is office-based with no flexible work arrangements mentioned, and the location is not specified beyond Taipei, leaving work-life balance signals unclear.
使命价值
PMI's mission to improve billions of smokers' lives through smoke-free products adds a strong sense of purpose, and the industry is shifting toward innovative new categories.
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