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菲利普莫里斯国际
Manager Brand Communication
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Manager Brand Communication

发布于 大约 3 小时前

中层管理(经理/总监)

Taipei, Taiwan
专家级经验
全职员工
仅现场办公
学历未注明
品牌管理
Campaign Development
Consumer Insights
Powerpoint
Stakeholder Management
Iqos
Smoke-Free

AI 估算 · 40k–60k

Senior brand management role at a multinational with 10+ years experience; market rates in Taiwan for such roles are high, refle

职位详情

关于这个职位

This role leads the development and execution of IQOS brand communication strategies across Taiwan, translating consumer insights into compelling campaigns that support PMI's smoke-free vision. You'll work with regional and global teams, manage agencies, and drive integrated marketing initiatives that strengthen brand relevance and commercial delivery.

最低要求

+ years of experience in Brand Communication, Brand Management, Marketing, Campaign Development, Integrated Marketing Communications, or related disciplines.

Experience within FMCG, consumer goods, lifestyle brands, or multinational organisations is highly desirable.
Strong experience developing and executing brand communication strategies and integrated marketing campaigns.
Proven ability to translate consumer insights and business priorities into impactful communication platforms and campaigns.
Experience managing creative agencies, campaign development processes, and multi-channel communication programs.
Strong commercial acumen and the ability to balance long-term brand building with short-term business objectives.
Excellent project management skills and experience delivering complex cross-functional initiatives.
Strong stakeholder management and influencing skills, including experience working with senior leaders and regional teams.
Strong communication, storytelling, presentation, and strategic thinking capabilities.
Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
Excellent English and Chinese communication skills, both written and verbal.

工作职责

Lead the development of IQOS brand positioning and long-term brand building strategies aligned with Taiwan's growth ambitions.

Translate consumer insights, market dynamics, portfolio priorities, and business objectives into effective communication plans and messaging frameworks.
Define communication platforms, campaign strategies, and success measures that strengthen brand awareness, engagement, and advocacy.
Develop high-quality strategic briefs and work closely with regional, global, and agency partners to ensure local relevance and global alignment.
Lead the end-to-end development of integrated communication platforms, campaigns, content strategies, and marketing assets.
Drive the adaptation and implementation of global and regional communication assets for the Taiwan market across relevant consumer and trade touchpoints.
Monitor consumer trends, market developments, competitive activity, and communication effectiveness to identify opportunities for optimisation and innovation.
Partner with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, Corporate Affairs, and external agencies to deliver high-quality communication initiatives.
Manage project timelines, budgets, agency partners, stakeholder alignment, approval processes, and campaign delivery milestones.
Ensure all communication activities comply with local regulations, PMI Marketing Code requirements, and internal governance standards.
Track and report communication performance metrics, identifying opportunities to improve engagement, effectiveness, and return on investment.

优先资格

Experience working within a regulated industry would be advantageous.

AI 洞察

优缺点分析

优点

  • High-impact leadership role in a transformative industry, with significant ownership and visibility.
  • Opportunity to work with regional and global teams, gaining international exposure.
  • Competitive salary and benefits package, plus ongoing career development opportunities.
  • Work on a well-known brand (IQOS) in a rapidly evolving market.
  • Navigating a regulated industry requires meticulous compliance and governance adherence.
  • Balancing long-term brand building with short-term commercial targets can be demanding.
  • Managing multiple stakeholders across local, regional, and global levels requires strong political savvy.
  • Experienced brand communication professionals who thrive in complex, multinational environments and are passionate about driving meaningful brand transformation.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Potential to grow into regional or global brand communication leadership roles within PMI.
  • Exposure to strategic planning and innovation initiatives across smoke-free product categories.
  • Opportunity to shape PMI's transformation journey and build a strong portfolio in a leading multinational.
  • Develop and execute IQOS brand communication strategies aligned with Taiwan's market growth ambitions.
  • Translate consumer insights and business priorities into effective communication platforms and campaigns.
  • Lead integrated marketing initiatives across channels, managing agencies and cross-functional stakeholders.
  • Ensure all communication activities comply with regulations and PMI's internal marketing code.
  • Deep expertise in brand communication and integrated marketing campaign development.
  • Strong stakeholder management and influencing skills, especially with senior and regional teams.
  • Excellent project management abilities to handle complex, cross-functional initiatives.
  • Advanced proficiency in PowerPoint, Excel, and Microsoft Office
  • bilingual in English and Chinese.

申请策略

  • Research PMI's smoke-free transformation and IQOS brand positioning to show genuine interest.
  • Align your application with PMI's purpose and demonstrate how your experience can contribute to their vision.
  • Highlight 10+ years of brand communication experience with concrete examples of integrated campaigns you led.
  • Showcase your ability to translate consumer insights into effective strategies, with measurable business results.
  • Emphasize project management and agency management skills, including budget and timeline oversight.
  • Demonstrate stakeholder management experience with senior leaders and cross-functional teams.
  • Brush up on the latest digital marketing and consumer engagement trends, especially in regulated industries.
  • Strengthen analytical skills to track communication performance and derive actionable insights.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) to structure behavioral responses.
  • Demonstrate strategic thinking by linking your actions to consumer insights and business outcomes.
  • Show adaptability by discussing how you navigated regulatory constraints in past roles.
  • How would you develop a brand communication strategy for IQOS in a highly regulated market?
  • Describe a time you managed a complex multi-channel campaign with tight timelines and budget constraints.
  • How do you balance long-term brand building with short-term commercial objectives?
  • Give an example of how you influenced senior stakeholders to align on a communication direction.
  • How do you ensure compliance with marketing codes while maintaining creativity?

职位点评

70
综合评分

High-impact brand leadership role with strong development potential, competitive pay, but limited work-life balance signals.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best suited for professionals strongly motivated by career growth, international exposure, and the opportunity to shape brand strategy in a transforming industry, while being willing to accept office-based work and potentially demanding responsibilities.
表现最好
成长发展
相对薄弱
工作生活
薪资福利75
成长发展80
工作生活50
使命价值70

薪资福利

75中等

The position offers a competitive salary and comprehensive benefits, and is part of a multinational with strong compensation packages. However, no specific figures are disclosed, limiting the clarity of the compensatory motivation.

薪资信号未披露（AI估算：40K-60K/月）

成长发展

80较高

The role provides significant ownership and exposure to regional and global brand strategy, with ongoing career development opportunities. It emphasizes innovation and transformation, which supports skill growth.

技术前沿非技术岗（不适用）
成长机会ongoing career development opportunities
业务类型profit_center

工作生活

50较低

The role is based in Taipei and requires on-site presence. No flexible working or work-life balance signals are mentioned, and the high-responsibility nature may involve intensive work.

工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）

使命价值

70中等

The role is central to PMI's smoke-free transformation, which carries a sense of purpose in driving positive change. However, the industry is controversial and not universally seen as high social impact, and the market is evolving but uncertain.

行业发展新兴领域（暂难判断）
社会影响中性/一般
使命信号smoke-free future
创新程度积极采用新技术

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