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菲利普莫里斯国际
Sr. Brand Communication Executive
立即应聘

Sr. Brand Communication Executive

发布于 大约 13 小时前

普通员工/个人贡献者

Taipei, Taiwan
高级经验
全职员工
仅现场办公
学历未注明
品牌管理
Campaign Development
Consumer Insights
Fmcg
Stakeholder Management

AI 估算 · 18k–30k

跨国烟草巨头资深品牌岗，5年经验，台湾市场薪资较高，月薪约2-3万人民币。

职位详情

关于这个职位

This is a senior brand communication role at Philip Morris International in Taipei, focusing on executing integrated marketing campaigns for the IQOS brand. You will translate consumer insights into communication strategies, coordinate with agencies and cross-functional teams, and ensure compliance in a regulated industry. The role offers exposure to global marketing teams and the opportunity to contribute to PMI's smoke-free transformation.

最低要求

+ years of experience in Brand Communication, Brand Management, Marketing, Campaign Development, Integrated Marketing Communications, or related disciplines.

Experience within FMCG, consumer goods, lifestyle brands, or multinational organisations is highly desirable.
Strong understanding of brand building, campaign development, communication planning, and consumer engagement.
Ability to translate business priorities and consumer insights into effective communication initiatives.
Experience managing agency partners, creative development processes, and communication asset production.
Excellent project management skills with the ability to manage multiple deadlines and stakeholders simultaneously.
Strong communication, storytelling, presentation, and stakeholder management capabilities.
Experience working across cross-functional teams in a fast-paced commercial environment.
Strong analytical skills and the ability to interpret performance metrics, campaign results, and consumer insights.
Strong English and Chinese communication skills, both written and verbal.
Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
Understanding of compliance requirements and marketing governance within regulated industries would be advantageous.

工作职责

Support the development and execution of IQOS brand communication strategies aligned with Taiwan's commercial and brand objectives.

Translate consumer insights, market dynamics, portfolio priorities, and business objectives into clear communication plans and messaging frameworks.
Develop communication briefs, presentations, proposals, and campaign materials in collaboration with regional, global, and agency partners.
Execute integrated marketing communication campaigns across multiple consumer and trade touchpoints.
Adapt global and regional communication assets to ensure relevance for the Taiwan market while maintaining brand consistency.
Support the development of content, campaign toolkits, communication materials, event assets, and engagement programs.
Monitor consumer trends, competitive activities, and market developments to identify opportunities for communication optimisation.
Coordinate cross-functional stakeholders across Portfolio, Commercial, CRM, Trade Activation, Digital, Legal, Corporate Affairs, and external agencies.
Manage project timelines, deliverables, approval processes, and agency outputs to ensure effective campaign execution.
Track campaign performance and communication effectiveness, providing recommendations for continuous improvement.
Support budget management and ensure effective allocation of resources across communication initiatives.
Ensure all communications and marketing activities comply with Taiwan regulations, PMI Marketing Code requirements, and internal governance standards.

AI 洞察

优缺点分析

优点

  • Work for a global multinational with a strong transformation agenda, offering significant learning opportunities.
  • Exposure to integrated marketing campaigns and regional/global teams, enhancing your professional network.
  • Competitive salary and comprehensive benefits package as a standard for a leading company.
  • Opportunity to be part of a meaningful mission—smoke-free future—and shape consumer engagement in Taiwan.
  • Navigating complex regulatory constraints in a highly regulated industry may limit creative freedom.
  • Managing multiple stakeholders across local, regional, and global levels can be demanding and require strong coordination.
  • Fast-paced commercial environment with tight deadlines and high expectations for campaign performance.
  • A commercially minded marketing professional with strong project management skills, who thrives in a multinational environment and is passionate about brand transformation and regulated industries.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Potential to advance to Brand Communication Manager or Marketing Lead within PMI's global structure.
  • Opportunity to gain regional/global exposure across diverse markets and work on innovative smoke-free products.
  • Career development through cross-functional projects in commercial, digital, and corporate affairs.
  • Develop and execute brand communication strategies for IQOS in Taiwan, ensuring alignment with business objectives.
  • Translate consumer insights and market dynamics into compelling communication plans and messaging frameworks.
  • Manage integrated marketing campaigns across multiple channels, coordinating with agencies and cross-functional teams.
  • Monitor campaign performance and market trends to optimize communication effectiveness.
  • Strong brand building and campaign development expertise, with at least 5 years in brand communication or marketing.
  • Excellent project management and stakeholder management abilities to handle multiple deadlines and teams.
  • Proficiency in PowerPoint, Excel, and Microsoft Office, plus strong analytical skills to interpret metrics.
  • Fluency in both English and Chinese, with excellent storytelling and presentation skills.

申请策略

  • Tailor your CV to mirror the key requirements in the JD, using similar keywords.
  • Research PMI's smoke-free transformation and IQOS brand to demonstrate genuine interest in the company's mission.
  • Highlight 5+ years of experience in brand communication or integrated marketing, especially within FMCG or multinational companies.
  • Showcase specific campaigns you've led from concept to execution, with measurable results.
  • Demonstrate your ability to manage agencies and cross-functional teams, emphasizing stakeholder management.
  • Include examples of how you've adapted global strategies for local markets, if applicable.
  • Brush up on PowerPoint and Excel skills to present data-driven insights effectively.
  • Familiarize yourself with Taiwan's regulatory environment for marketing (or similar regulated industries) to show compliance awareness.

面试指南

  • Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
  • Demonstrate your strategic thinking by linking insights to actions and outcomes.
  • Show compliance awareness by mentioning specific examples of working within regulations.
  • Describe a brand communication campaign you led. What was the strategy, and what results did you achieve?
  • How would you adapt a global marketing asset for the Taiwan market while maintaining brand consistency?
  • Can you give an example of managing a project with multiple stakeholders and tight deadlines?
  • How do you interpret campaign performance metrics to recommend improvements?
  • How would you ensure marketing activities comply with regulations in a highly regulated industry?

职位点评

70
综合评分

跨国烟草巨头资深品牌岗位，薪资优厚，发展好，但办公灵活度一般。

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
适合重视稳定高薪、职业发展和国际平台，且对工作生活平衡要求不高的求职者。
表现最好
薪资福利
相对薄弱
工作生活
薪资福利80
成长发展75
工作生活50
使命价值65

薪资福利

80较高

该职位提供具有竞争力的薪酬和福利，且为跨国巨头企业，稳定性和经济回报较好。

薪资信号未披露（AI估算：18K-30K/月）
福利待遇competitive salary package、comprehensive benefits offering

成长发展

75中等

职位提供跨区域和全球团队的接触机会，有明确的职业发展路径，学习与成长空间大。

技术前沿非技术岗（不适用）
成长机会career development opportunities、continuous learning、exposure to regional and global marketing teams
业务类型profit_center

工作生活

50较低

未提及灵活办公或远程工作，可能为常规办公室工作，生活平衡一般。

工作模式未明确
办公地点未明确
加班情况未提及（无法判断）

使命价值

65中等

公司以'无烟未来'为使命，有一定社会意义，但烟草行业本身存在争议，社会影响力中性偏正。

行业发展稳定成熟行业
社会影响中性/一般
使命信号smoke-free future、meaningful innovation
创新程度积极采用新技术

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