路威酩轩
Regional Director, South Region
Regional Director, South Region
发布于 5 个月前中层管理(经理/总监)
广州市
高级经验
全职员工
仅现场办公
本科
客户服务
团队领导
预算管理
库存管理
绩效管理
零售管理
销售分析
区域运营
双语能力
化妆品行业
AI 估算 · 40k–60k
高级零售管理岗位，外企区域总监级别，广州市场薪资水平较高，结合职责复杂度估算。
职位详情
关于这个职位
负责华南区多家Sephora门店的全面运营管理，制定并执行销售策略，确保客户服务质量和区域业绩目标达成
同时管理和发展区域内的门店经理和区域经理，推动业务增长和团队建设，是连接总部与一线门店的关键角色
最低要求
University Graduate preferably with a degree in business or economics. 12 years+ work experience with at least 8 years in regional/district management in retail industry. Excellent interpersonal and communication skills. Computer skills. Effectively bi-lingual in Chinese and English.
工作职责
COMMERCIAL APTITUDES
Your priority of every instant is THE SATISFACTION OF THE CUSTOMERS
a. SALES AND SERVICE:
Guarantee the execution of the commercial strategy in the stores of the region.
Analyze the business information of the field (e.g. store staff, customers, and animations).
Optimize the commercial events of the year (Christmas, CNY, Mother’s Day, Golden weeks) or CRM programs.
Guarantee the quality of customer service aligned with company goal.
b. THE COMPETITIVE POSITIONING OF THE REGION
b1. Knowledge of its sales area:
Knowledge of the customer profiles (age, gender, purchasing behavior).
Know and maintain good relations with its landlords, neighborhoods, competitors.
Encouraging the store managers in its region to get involved in the commercial activities (local festivals, shopping mall events, and etc.).
Know the customer profile of each store, and feedback the needs of the stores to Merchandising.
b2. Knowledge of the cosmetic market and the products:
Participate actively in the training and practice the knowledge.
Pay attention to and follow the evolution of the market of perfumes and cosmetics in the regional and national level.
c. THE MANAGEMENT AND THE PERFORMANCE OF THE REGION
c1. Growth and profitability:
Achieve quantified objectives and validate quantified objectives by stores.
Responsible for the Business Result of the zone; The objective will be settled by the comp/opening.
Fully responsible for the daily and monthly budget for each store (payroll, shop expense, margin). Validate target fine turning to respect right comp & improved productivity.
Secure regional P&L; results to meet budget, constantly looking for improvement.
Control the operating costs of its region.
Follow performance indicators of all the stores in the region (conversion rate, average basket and exclusive brand sales etc).
c2. Merchandising quality:
Guarantee the respect of merchandising concept and procedures/plans in store.
Guarantee attractive animations and offers in its region.
c3. Stock level:
Ensure compliance of stock procedures (return case, inventory) by stores.
Control the application of the procedure "stands out": Security Checklist.
c4. Administrative and legal management:
Guarantee the security of property and people.
Know and apply the legislation and procedures of the company (legal announcement).
Observe the "staff management" procedures: employment rules, HR system, etc.
Animate and ensure knowledge of the internal audit process.
Responsible for coordinating the work plan for new opening, re-looking & closing which happening in zone.
MANAGEMENT APTITUDES
Management and Coaching of the Store Managers, District Managers and Regional Managers.
Monitor the performance of the District Managers on monthly basis.
Responsible for DM’s development planning and PCR objective.
Participate in SM selection to ensure store performance on customer service.
AI 洞察
优缺点分析
优点
- 路威酩轩集团旗下Sephora品牌，平台强大，资源丰富，职业发展空间广阔
- 区域总监职位职责完整，涵盖销售、运营、团队管理，综合能力锻炼充分
- 薪资待遇优厚，外企福利体系完善，品牌知名度高，履历含金量高
- 零售行业工作强度较大，需频繁巡店和应对节假日促销活动，时间弹性低
- 管理多个门店和团队，需同时处理复杂的日常运营问题和人员管理矛盾
缺点 / 挑战
- 业绩压力直接，需对区域P&L负责，市场竞争激烈
- 适合有丰富零售管理经验、追求高薪和职业晋升、能承受较高工作压力的求职者
角色解读
- 可晋升为全国零售副总裁或更高管理职位，负责更大区域或业务线
- 横向发展至总部商品、市场或运营部门，积累战略视野
- 通过管理多种业态门店，成为零售行业资深高管
- 制定并执行华南区销售策略，确保门店达成业绩目标
- 管理区域内的门店经理和区域经理，进行团队辅导和绩效评估
- 分析销售数据和市场动态，优化商品陈列、库存和促销活动
- 与购物中心、业主及竞争对手保持良好关系，提升区域竞争力
- 年以上零售区域管理经验，精通门店运营和人员管理
- 出色的商业洞察力，能通过数据分析驱动销售增长和利润优化
- 优秀的跨部门沟通和谈判能力，中英文流利
- 熟悉化妆品或时尚零售行业，了解消费者行为和市场竞争
申请策略
- 深入了解Sephora的品牌定位和在中国市场的发展战略，面试中展现对零售趋势的见解
- 准备一个详细的区域运营改善计划，体现问题分析和解决方案设计能力
- 突出8年以上区域/地区管理经验，用具体数据展示所负责区域的销售增长、利润率提升等成果
- 强调团队管理、培训和人才培养的成功案例，如下属晋升或绩效改善
- 展示对化妆品市场的了解，包括竞品分析和客户洞察
- 提升财务分析能力，特别是P&L管理、预算控制和投资回报分析
- 强化英语商务沟通能力，尤其是报告和谈判场景
面试指南
- STAR法则：描述情境、任务、行动和结果，聚焦量化成果
- 结构化回答：先陈述原则和策略，再举具体案例，最后总结学习点
- 请分享你过去如何提升一个区域销售业绩和利润率的经验
- 你如何管理和激励门店经理团队？请举例说明
- 面对激烈的市场竞争，你会采取什么策略来保持区域优势？
- 如何处理与购物中心业主的关系？是否有谈判租金或合作的经历？
- 你如何看待Sephora在中国市场面临的机遇和挑战？
- 准备2-3个成功的区域管理案例，包括数据（销售额、利润率、顾客满意度等）
匹配度报告
62
综合匹配度
大外企区域总监，薪资优厚，成长空间好，但工作强度大，WLB一般。
适合人群
适合追求高薪和职业发展、能接受高强度现场工作的求职者。
最强匹配
薪资福利匹配
最弱匹配
工作生活匹配
薪资福利75
成长发展70
工作生活40
使命价值65
薪资福利匹配
75中等
职位未明确薪资福利，但区域总监级别在大外企通常薪资偏高，福利完善，满足补偿性动机较好。
薪资信号未披露（AI估算：40K-60K/月）
成长发展匹配
70中等
职位强调管理辅导和发展规划，有成长空间，但未明确晋升路径，需主动争取。
技术前沿非技术岗（不适用）
成长机会Management and Coaching、development planning
业务类型profit_center
工作生活匹配
40较低
仅现场办公，零售行业工作时间弹性低，需巡店和应对促销活动，WLB一般。
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
65中等
Sephora品牌强调包容和赋能，工作有社会价值感，但整体使命导向中等。
行业发展稳定成熟行业
社会影响中性/一般
使命信号feeling seen, valued, and empowered、celebrating diversity and inclusivity、make a difference every day
创新程度稳健跟随主流
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