历峰商业
MARKETING MANAGER, JEWELLERY
MARKETING MANAGER, JEWELLERY
发布于 大约 16 小时前中层管理(经理/总监)
Hong Kong, Hong Kong SAR, China
高级经验
全职员工
仅现场办公
本科
市场营销与传播
SAP
Power BI
Cross-Functional Collaboration
Analytical Skills
Marketing Strategy
AI 估算 · 50k–80k
Senior marketing role in luxury retail in Hong Kong commands high salary; 5+ years experience and strategic responsibilities jus
职位详情
关于这个职位
As the Marketing Manager for Jewellery at Cartier, you will lead the category strategy for Hong Kong and Macau, driving growth through targeted marketing campaigns, product launches, and market analysis. You will collaborate with cross-functional teams to ensure consistent brand representation and optimize sales performance.
最低要求
Bachelor’s degree in Marketing, Business Administration, or a related field.
A minimum of 5 years of progressive experience in Marketing within the Luxury Retail sector.
Demonstrated strategic thinking capabilities, with a proven ability to manage complexity and effectively engage multiple stakeholders.
Excellent presentation, communication, and project management skills.
Possesses a strong collaborative and growth mindset, coupled with a detail-oriented, highly autonomous, and proactive approach to work.
Highly analytical with a strong numeric sense, alongside a capacity for creativity and innovation.
Full proficiency in Microsoft Office Suite, SAP, Power BI and Looker.
Fluent in English, Cantonese and Mandarin.
工作职责
DRIVE THE CATEGORY GROWTH
Strategic Vision & Planning: Act as the primary reference for the Jewellery category, shaping its vision, defining business plans, and articulating mid-to-long-term strategies. Leverage deep expertise and analytical insights to provide a compelling point of view that drives category growth and performance.
Financial Management & Forecasting: Manage the category sales budget across the segment and collections in collaboration with commercial teams. Define sales forecasts and assortments for novelties, working closely with operations, commercial, and global marketing teams.
Performance Analysis & Action: Conduct thorough analysis of local sales data, providing specific recommendations and action plans in partnership with Commercial, Retail, Operations, Marketing, Communication, and Client teams to optimize category performance. Utilize internal and external analytical tools to build objective business plans at network and client levels, articulating figures to align with the company's vision and ambitions.
DRIVE JEWELLERY MARKETING & PRODUCT STRATEGY
Strategy Definition & Execution: Cultivate and implement comprehensive marketing strategies across all Jewellery collections, ensuring alignment with both global and local business directions. As an expert in category and brand positioning, plan and execute 360-degree action plans, evaluating post-event and campaign impacts to derive key findings.
Project Leadership & Collaboration: Lead and oversee multiple complex projects involving various specializations, ensuring optimal delivery through proactive involvement and effective stakeholder negotiation and optimization. Actively participate in the strategic plan development process, contributing valuable opinions, proposals, and articulating strong insights and performance metrics.
Internal Engagement & Communication: Transmit product expertise and foster a strong Jewellery community within the boutiques. Develop effective internal communication tools and product training programs for novelties and specific product categories to boost overall product knowledge and engagement.
Global & Local Liaison: Serve as the key interface with the global Jewellery Marketing and Merchandising teams in Paris and various local teams (commercial, operations, retail, clients, communication) to effectively communicate and share the product strategy.
MARKET INTELLIGENCE
Market & Trend Analysis: Continuously monitor the Jewellery market landscapes for Hong Kong and Macau, including key players and emerging trends, to identify opportunities and challenges for the Maison.
Research & Insights: Conduct market research and provide regular updates on market happenings to the team.
Pricing Strategy: Prepare and conduct regular pricing reviews to ensure competitive and strategic positioning.
AI 洞察
优缺点分析
优点
- Work with a prestigious global luxury brand (Cartier) with strong market presence.
- Exposure to both local and global marketing strategies, enhancing cross-cultural competence.
- Opportunity to lead a key product category with significant business impact.
- Competitive compensation and benefits typical of luxury retail in Hong Kong.
- High pressure to meet sales targets and manage multiple stakeholders.
- Fast-paced environment with tight deadlines for product launches and campaigns.
- Requires fluency in English, Cantonese, and Mandarin for effective communication.
- Experienced marketing professionals in luxury retail who thrive in strategic, cross-functional roles and are passionate about jewellery and brand building.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Marketing Manager or Marketing Director for the region.
- Transition to a global marketing role at Cartier or other luxury brands.
- Expand into general management or commercial leadership within the luxury sector.
- Develop and execute marketing strategies for the Jewellery category across Hong Kong and Macau, including product launches and campaigns.
- Manage sales budgets, forecasts, and assortments in collaboration with commercial and global teams.
- Analyze sales data and market trends to provide actionable insights and optimize category performance.
- Serve as the liaison between global marketing in Paris and local teams, ensuring brand consistency.
- Deep expertise in luxury retail marketing with at least 5 years of experience.
- Strong analytical skills to interpret sales data and market intelligence.
- Excellent project management and stakeholder engagement abilities.
- Proficiency in SAP, Power BI, Looker, and Microsoft Office Suite.
申请策略
- Tailor your cover letter to show passion for Cartier and understanding of its heritage.
- Prepare to discuss specific examples of how you drove category growth in previous roles.
- Emphasize experience in luxury retail marketing, especially with jewellery or high-end products.
- Quantify achievements in campaign performance, sales growth, or market share improvements.
- Highlight proficiency in analytical tools like Power BI and Looker.
- Demonstrate project management skills with examples of cross-functional leadership.
- Deepen knowledge of the Hong Kong and Macau luxury market landscape.
- Enhance skills in digital marketing and omnichannel strategies.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For strategic questions, outline a structured approach: research, planning, execution, measurement.
- Demonstrate knowledge of Cartier's brand positioning and the luxury market dynamics.
- How would you develop a marketing strategy for a new jewellery collection in Hong Kong?
- Describe a time you managed a complex project with multiple stakeholders.
- How do you analyze sales data to identify growth opportunities?
- What is your approach to balancing global brand guidelines with local market needs?
- How do you stay updated on luxury market trends?
匹配度报告
72
综合匹配度
Senior marketing role at a luxury brand in Hong Kong, offering strong compensation and strategic challenge but limited work-life balance flexibility.
适合人群
This role is ideal for candidates who prioritize high compensation and career development in luxury retail, and are willing to commit to a demanding, office-based role in Hong Kong.
最强匹配
薪资福利匹配
最弱匹配
工作生活匹配
薪资福利85
成长发展75
工作生活60
使命价值70
薪资福利匹配
85较高
The role offers competitive compensation typical of luxury retail in Hong Kong, with potential bonuses and benefits. Salary is at market rate for senior marketing managers.
薪资信号市场水准 (50K-80K/月)
成长发展匹配
75中等
The role provides exposure to global marketing strategies and cross-functional collaboration, but growth signals are not explicitly mentioned in the job description.
技术前沿主流现代技术
技术栈SAP、Power BI、Looker
业务类型profit_center
工作生活匹配
60中等
The position is based in Hong Kong, likely in a central business district, with no mention of remote work. Work-life balance may be challenging due to the demanding luxury retail environment.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
使命价值匹配
70中等
Working for a prestigious brand like Cartier provides a sense of purpose and prestige. The luxury industry is stable, but the role's impact may be more commercial than societal.
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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