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汉高
Praktikum Brand Management & Shopper Marketing
立即应聘

Praktikum Brand Management & Shopper Marketing

发布于 大约 12 小时前

实习/见习

Germany, Düsseldorf, North Rhine Westphalia
无经验要求
实习生
仅现场办公
本科
市场营销与传播
Category Analysis
Fmcg
Market Analysis
Powerpoint
Trade Marketing
Pattex

AI 估算 · 1k–2k

Compensation based on internship type and duration; range typical for German internships.

职位详情

关于这个职位

This internship in Brand Management & Shopper Marketing at Henkel's Düsseldorf office offers hands-on experience in consumer adhesives marketing. You will support daily brand and shopper marketing activities, work on new product launches, and analyze market data for well-known brands like Pattex and Pritt. Ideal for students with a marketing background seeking practical FMCG experience.

最低要求

Advanced studies with a business administration focus, preferably marketing

Initial internships in FMCG brand management or trade marketing are a plus
Fluent German and English skills (written and spoken)
Very good MS Office skills, especially Excel and PowerPoint
Analytical thinking, independent and flexible working style, passion for innovative concepts, strong teamwork and communication skills
Availability for a full-time internship in Düsseldorf from September 2026 for 4-6 months

工作职责

Active participation in daily brand and shopper marketing operations

Strategic collaboration and conceptual insights into management and sales
Taking over exciting projects, e.g., new product launches and concept creation for consumer adhesives (brands: Pattex, Pritt, Sista, Ponal, Metylan)
Creating competitive and category analyses based on trade panel data
Evaluating financial KPIs and deriving recommendations
Developing sales-promoting measures (e.g., promotions, POS materials) to strengthen brand presence in trade

AI 洞察

优缺点分析

优点

  • Hands-on experience with well-known global brands like Pattex and Pritt.
  • Exposure to both brand management and shopper marketing, broadening skill set.
  • Competitive internship compensation with flexible working hours.
  • Opportunity to work in a multicultural environment with global career prospects.
  • Fast-paced FMCG environment may require handling multiple deadlines simultaneously.
  • Internship duration is limited (4-6 months), which may be intense.
  • Requires fluency in German
  • non-German speakers may face communication barriers.
  • Students with a marketing background and strong analytical skills who want to dive into FMCG brand management and are willing to work in a demanding, high-energy setting.

缺点 / 挑战

暂无明显挑战项

角色解读

  • After internship, opportunities to move into junior brand manager or trade marketing roles within Henkel.
  • Develop expertise in consumer goods marketing and category management.
  • Potential for international rotations given Henkel's global presence.
  • Support daily brand and shopper marketing activities for global consumer adhesive brands.
  • Collaborate with management and sales teams on strategic projects like new product launches.
  • Analyze market data and financial KPIs to derive actionable recommendations.
  • Develop promotional materials and POS solutions to boost brand presence in retail.
  • Strong analytical and problem-solving skills, especially with panel data and Excel.
  • Fluent German and English for internal communication and stakeholder management.
  • Teamwork and independent working style, with flexibility to handle multiple projects.
  • Passion for FMCG marketing and innovative concepts.

申请策略

  • Tailor your cover letter to show passion for Henkel's brands and innovation.
  • Discuss how your previous experiences relate to brand management and shopper marketing.
  • Emphasize any prior internships in FMCG marketing or trade marketing.
  • Showcase analytical projects using data (e.g., market analysis, financial KPIs).
  • Highlight language proficiency (German and English) and MS Office expertise.
  • Include examples of teamwork and independent project management.
  • Brush up on Excel data analysis and PowerPoint presentation skills.
  • Familiarize yourself with FMCG industry trends and key players like Henkel.

面试指南

  • Use STAR method (Situation, Task, Action, Result) for behavioral questions.
  • Demonstrate your analytical process: how you gather data, interpret it, and derive insights.
  • Show enthusiasm for the brands and the FMCG sector by mentioning specific examples.
  • Why are you interested in brand management and shopper marketing?
  • Can you describe a project where you analyzed data and made recommendations?
  • How do you handle multiple deadlines in a fast-paced environment?
  • What do you know about Henkel's consumer adhesive brands?
  • Explain a time you worked effectively in a team.

职位点评

74
综合评分

Paid internship at a global FMCG firm offering strong brand management learning, with moderate work-life balance.

从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。

更适合这类人
Candidates motivated by skill development and international exposure in a structured corporate environment.
表现最好
成长发展
相对薄弱
使命价值
薪资福利75
成长发展80
工作生活70
使命价值65

薪资福利

75中等

Competitive internship salary (€1,050-€2,270) and Henkel's global benefits meet compensation needs well, though it is a temporary position.

薪资信号偏高 (1K-2K/月)
福利待遇flexible working hours、health and prevention programs、attractive compensation

成长发展

80较高

Strong learning curve in brand management and shopper marketing with exposure to strategic projects; opportunities for international development.

技术前沿非技术岗（不适用）
成长机会national and international development opportunities、global experience
业务类型ambiguous

工作生活

70中等

Flexible working hours and location in Düsseldorf, but full-time on-site commitment required; good work-life balance for an internship.

工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡flexible working hours

使命价值

65中等

Working for well-known consumer brands in a global company provides a sense of purpose, but the role is not directly mission-driven.

行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流

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