Stage - Assistant(e) Chef de Projet Marketing & Trade Hair Professional - Janvier 2027 (H/F/X)
发布于 大约 15 小时前实习/见习
AI 估算 · 11k–12k
Based on internship compensation (€1400-1500/month) converted to CNY at approximate rate.
职位详情
关于这个职位
This internship at Henkel's headquarters in France supports the marketing and trade team for hair professional brands. You will analyze market performance, help create activation strategies, assist in digital marketing campaigns, and develop sales support tools. It's a great opportunity to gain hands-on experience in a global FMCG company.
最低要求
You are pursuing a Bac+4/5 in a business school or university
工作职责
Analyze and synthesize brand performance on the market and competitive intelligence
AI 洞察
优缺点分析
优点
- Gain hands-on experience in a global FMCG leader with a strong portfolio of hair professional brands.
- Work in a hybrid model with 2 remote days per week, offering flexibility.
- Competitive internship compensation and benefits like meal vouchers and public transport coverage.
- Exposure to both local and international stakeholders, enhancing cross-cultural skills.
- Internship requires autonomy and proactive initiative, which may be demanding for first-time interns.
- Managing multiple tasks simultaneously with tight deadlines in a fast-paced environment.
- Need to adapt to working in French and English, with strong language skills required.
- Students currently pursuing a Bac+4/5 in business school or university with a first marketing internship, who are fluent in French and eager to learn in a dynamic international environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- After this internship, you can aim for a junior marketing or trade marketing role in FMCG companies.
- Henkel offers national and international career opportunities for high performers.
- You can specialize further in digital marketing, brand management, or category management.
- Analyze brand performance and market trends to support strategic decisions.
- Help create and refine activation strategies and annual marketing plans.
- Support digital marketing initiatives and participate in brand events and shootings.
- Develop sales enablement tools like PLV, sales arguments, and profitability analyses.
- Strong analytical skills to synthesize market data and competitive intelligence.
- Proactive and autonomous work style with excellent communication abilities.
- Fluency in French and good command of English for international collaboration.
- Basic understanding of marketing principles and ideally prior marketing internship experience.
申请策略
- Tailor your cover letter to express interest in FMCG and hair professional market.
- Demonstrate your proactive attitude by proposing a small project or idea related to the role.
- Emphasize any previous marketing or trade marketing internship experience, even if short.
- Highlight analytical projects, market research, or data analysis coursework or work.
- Showcase language skills: specify French fluency and English proficiency level.
- Mention any experience with cross-functional teamwork or external agency coordination.
- Brush up on Excel and PowerPoint for data analysis and presentation tasks.
- Familiarize yourself with digital marketing tools (e.g., social media platforms, analytics).
面试指南
- For analytical questions, use the STAR method (Situation, Task, Action, Result) to structure your response.
- For motivation questions, connect your career goals to the role and company, showing specific knowledge of Henkel's brands.
- For teamwork questions, highlight your role and contributions, emphasizing communication and collaboration.
- Can you describe a time you analyzed data to make a recommendation?
- Why are you interested in marketing and trade marketing in the hair professional industry?
- How do you prioritize tasks when working on multiple projects?
- Tell us about a situation where you worked with a team to achieve a goal.
- How would you approach creating a competitive analysis for a brand?
职位点评
International FMCG internship with good pay, hybrid work, and strong learning opportunities, but limited long-term purpose.
从学习成长、工作节奏、岗位方向和实习待遇综合评估，方便比较实习机会。
薪资福利
The internship offers a clear and competitive compensation (€1400-1500/month) plus benefits like meal vouchers and transport coverage, which is attractive for an internship. However, it is still a temporary position with lower pay than full-time roles.
成长发展
The role provides strong learning opportunities: hands-on work in marketing strategy, digital activation, and sales tools. Henkel offers national and international growth opportunities, and the intern will gain valuable experience in a global company. However, it's an internship, so long-term growth depends on conversion.
工作生活
The hybrid work model with 2 remote days per week provides good flexibility. Location is Boulogne Billancourt near Paris, accessible by public transport which is fully covered. The internship also includes 5 vacation days, offering a decent work-life balance for an intern.
使命价值
The role contributes to Henkel's hair professional business within the FMCG sector, which is stable but not a high-growth field. The social impact is moderate (beauty industry), and the internship focuses on commercial objectives rather than a strong mission.
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