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汉高
Senior Manager, Social Channel & Creator Marketing – TikTok
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Senior Manager, Social Channel & Creator Marketing – TikTok

发布于 大约 7 小时前

中层管理(经理/总监)

United States, Culver City, CA, CA
高级经验
全职员工
混合式弹性办公
学历未注明
市场营销与传播
Analytics
Content Strategy
Digital Commerce
Team Leadership
Tiktok
Video Storytelling

AI 估算 · 72k–81k

基于高级经理级别和TikTok营销稀缺技能，薪资在美国市场竞争力强。

职位详情

关于这个职位

This role leads the social entertainment strategy for Henkel's beauty brands on TikTok, driving brand fame, advocacy, and e-commerce traffic through content creation, creator partnerships, and platform analytics.

最低要求

years of relevant experience in building and maintaining social media platforms; Experience managing a team; Expertise in video storytelling, content production, and TikTok analytics; Extensive experience with TikTok Shop, Seller Center, and affiliate creators; Knowledge of PowerBI and Microsoft Excel; Ability to lead a creative team under ROI-based incentives; Experience working within large budgets.

工作职责

Develop and execute TikTok-first content strategies; Collaborate with Creative, Brand, and Digital Commerce teams; Maintain deep understanding of platform algorithms; Identify, onboard, and manage TikTok creators; Build relationships with top creators and platform reps; Oversee short-form video content creation; Develop content calendar; Track performance metrics; Lead regular platform reviews; Manage and mentor Social Content Managers; Foster a high-energy team culture; Partner cross-functionally with Meta and YouTube counterparts.

优先资格

Experience in the beauty or haircare industry is preferred.

AI 洞察

优缺点分析

优点

  • High visibility role at a global company with strong brand portfolio, offering exposure to cutting-edge TikTok commerce.
  • Opportunity to shape the social strategy for iconic beauty brands and work with top creators.
  • Competitive compensation and comprehensive benefits including 401k matching, parental leave, and tuition reimbursement.
  • Hybrid work policy providing flexibility while maintaining team collaboration.
  • Fast-paced, trend-driven environment requiring constant adaptation to algorithm changes and new features.
  • Accountability for ROI and measurable business outcomes, requiring data-driven decision making.
  • Managing multiple brands and stakeholders simultaneously, demanding strong prioritization and communication skills.
  • This role is ideal for an experienced social media leader who thrives in a dynamic, creative, and data-oriented environment, with a passion for beauty and TikTok culture.

缺点 / 挑战

暂无明显挑战项

角色解读

  • Progress to Director of Social Media or Head of Digital Marketing, overseeing broader social channels.
  • Expand into multi-platform strategy leadership, integrating TikTok with Meta, YouTube, and emerging platforms.
  • Move into brand general management or e-commerce leadership, leveraging deep digital commerce experience.
  • Lead TikTok content strategy for multiple beauty brands, creating always-on entertainment that drives advocacy and sales.
  • Manage relationships with creators across micro to professional tiers, onboarding and overseeing content production.
  • Analyze platform performance metrics and optimize content for reach, engagement, and conversion.
  • Lead and mentor a team of Social Content Managers, fostering a creative, data-driven culture.
  • Deep expertise in TikTok platform algorithms, content formats, and creator ecosystem.
  • Strong video storytelling and content production skills, with a track record of viral or high-engagement content.
  • Experience managing teams and cross-functional collaboration with creative and commerce teams.
  • Analytical skills to interpret performance data and adjust strategies for ROI.

申请策略

  • Tailor your application to demonstrate a clear vision for how you would elevate Henkel's brands on TikTok.
  • Research Henkel's current TikTok presence and propose specific content or creator strategies to discuss in interviews.
  • Quantify past achievements in growing TikTok presence or driving sales through social commerce.
  • Showcase experience managing creator partnerships and leading a team.
  • Highlight expertise in TikTok Shop, analytics tools (e.g., PowerBI), and beauty industry knowledge.
  • Include examples of innovative content strategies that drove brand awareness and engagement.
  • Deepen understanding of TikTok Shop features and affiliate creator economics.
  • Strengthen data analysis skills, especially with PowerBI or similar tools for social media reporting.

面试指南

  • Use the STAR method for behavioral questions: Situation, Task, Action, Result.
  • For strategy questions, outline a structured approach: research, objective setting, content pillars, creator selection, measurement.
  • Emphasize data-driven decision making and cross-functional collaboration in your answers.
  • How would you develop a TikTok content strategy for a new brand launch?
  • Describe a time you turned around a underperforming social media channel.
  • How do you measure the ROI of influencer or creator partnerships?
  • How do you stay ahead of TikTok algorithm changes and adapt your strategy?
  • Tell me about a time you led a team through a major platform shift.

职位点评

79
综合评分

Senior marketing role at a global beauty company, offering strong growth, competitive pay, hybrid work, but limited social purpose.

从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。

更适合这类人
This role is best suited for candidates who value career growth, competitive compensation, and creative impact, while being comfortable with moderate work-life flexibility.
表现最好
成长发展
相对薄弱
使命价值
薪资福利85
成长发展90
工作生活70
使命价值55

薪资福利

85较高

The role offers a competitive salary range ($120k-$135k) and a comprehensive benefits package including 401k, parental leave, and tuition reimbursement. The salary signal is market-level for the LA area.

薪资信号市场水准 (72K-81K/月)
福利待遇Health Insurance、Paid time off、401k matching、employee share plan、annual performance bonus、service awards、student loan reimbursement、parental leave、fertility support、adoption & surrogacy reimbursement、discounted child and elderly care、scholarships、career growth opportunities、tuition reimbursement

成长发展

90较高

The role provides clear growth opportunities (national/international), access to thousands of skills courses, tuition reimbursement, and a chance to work with cutting-edge TikTok commerce. The JD explicitly mentions career development.

技术前沿非技术岗（不适用）
成长机会diverse national and international growth opportunities、access to thousands of skills development courses、tuition reimbursement
业务类型profit_center

工作生活

70中等

The role offers hybrid work flexibility and good work-life balance signals (paid time off, volunteer time, vacation buy/sell). However, the fast-paced trend-driven nature may require flexibility outside standard hours.

工作模式混合式弹性办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡Paid time off including sick, vacation, holiday and volunteer time、flexible & hybrid work policies、vacation buy / sell program

使命价值

55较低

The beauty industry provides some purpose through self-expression and confidence, but the role is primarily commercially driven without strong social impact themes.

行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术

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