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Marketing Specialist/ Co-Marketing - Bogota
Marketing Specialist/ Co-Marketing - Bogota
发布于 大约 3 小时前普通员工/个人贡献者
波哥大
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Cross-Functional Collaboration
Co-Marketing
Marketing Strategy
Data-Driven Marketing
Omni-Channel Marketing
AI 估算 · 2k–4k
Based on Colombia market, multinational brand, and 5+ years marketing experience, salary is competitive.
职位详情
关于这个职位
As a Marketing Specialist / Co-Marketing based in Bogota, you will lead omni-channel marketing campaigns for Xiaomi in Colombia, working closely with cross-functional teams and external agencies to drive brand awareness and sales. This role focuses on campaign strategy, execution, performance analysis, and budget management.
最低要求
Bachelor's Degree or above
At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry
Excellent professional level of English communications, Mandarin Chinese is a plus
Results-oriented with strong communication and project management skills to get stuff done
Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment
Passionate about technologies and consumer electronics products
Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
A proactive individual with can-do mindset and who is able to work independently as well as a team-player
工作职责
Campaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.
Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.
Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.
Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.
Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization
Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements.
External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.
Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.
AI 洞察
优缺点分析
优点
- Work for a globally recognized tech brand with strong market presence in Latin America.
- Exposure to end-to-end marketing campaign lifecycle and cross-functional collaboration.
- Opportunity to shape marketing strategy in a growing market with autonomy and ownership.
- Potential for career growth within Xiaomi's international network.
- Fast-paced startup-like environment requiring adaptability and proactive problem-solving.
- Dealing with multiple stakeholders across different time zones and cultures (HQ, regional, local).
- Need to be results-oriented with clear KPIs and performance pressure.
- This role is ideal for a seasoned marketing professional with 5+ years in tech, who thrives in a dynamic, collaborative environment and wants to drive impact in an emerging market.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Marketing Specialist or Marketing Manager roles within the Colombia or regional team.
- Opportunity to transition into global marketing roles at HQ in China or other markets.
- Develop expertise in omni-channel marketing and brand strategy, becoming a regional marketing lead.
- Plan and execute omni-channel marketing campaigns from concept to completion, ensuring brand consistency and alignment with business goals.
- Collaborate with cross-functional teams (commercial, retail, regional HQ) and external agencies to drive campaign success.
- Analyze campaign performance data to optimize future strategies and report on KPIs.
- Manage campaign budgets and coordinate calendar to ensure timely execution.
- Strong project management and communication skills to coordinate multiple stakeholders and agencies.
- Data-driven mindset with ability to interpret performance metrics and derive actionable insights.
- Deep understanding of consumer electronics or tech industry, with passion for innovation.
- Proficiency in English (Mandarin a plus) and ability to work in a fast-paced environment.
申请策略
- Tailor cover letter to demonstrate passion for consumer electronics and understanding of Colombia market.
- Prepare to discuss a campaign you led from strategy to execution, including challenges and outcomes.
- Highlight experience in omni-channel campaign management and measurable results (e.g., sales lift, engagement).
- Showcase cross-functional collaboration and stakeholder management skills.
- Include specific examples of data-driven optimizations and budget management.
- Emphasize language skills (English fluency, Mandarin is a plus) and tech industry knowledge.
- Brush up on data analytics tools (e.g., Google Analytics, Tableau) to strengthen data-driven approach.
- Learn about Xiaomi's product ecosystem and brand positioning in Latin America.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure behavioral answers.
- Highlight your ability to balance strategic thinking with hands-on execution.
- Demonstrate cultural awareness and adaptability when discussing international collaboration.
- Walk me through a marketing campaign you planned and executed from start to finish. What were the results?
- How do you prioritize multiple projects with tight deadlines?
- Tell me about a time you worked with cross-functional teams to align on a campaign strategy.
- How do you use data to optimize campaign performance?
- Why are you interested in Xiaomi and this specific role?
职位点评
65
综合评分
Global tech brand marketing role in Bogota with solid growth potential but limited WLB flexibility.
更适合这类人
Best for candidates prioritizing skill development and career growth in a multinational tech environment, with moderate salary expectations and flexible lifestyle needs.
表现最好
成长发展
相对薄弱
工作生活
薪资福利70
成长发展75
工作生活50
使命价值65
薪资福利
70中等
The role offers competitive salary for the Colombian market and benefits of a multinational company, but specific compensation details are undisclosed.
薪资信号未披露（AI估算：2K-3K/月）
成长发展
75中等
Opportunities for skill growth through diverse campaigns and cross-functional exposure, but no explicit mentorship or promotion path mentioned.
技术前沿非技术岗（不适用）
业务类型ambiguous
工作生活
50较低
Work mode is likely office-based in Bogota, with no explicit flexibility mentioned. Work-life balance not addressed.
工作模式未明确
办公地点未明确
加班情况未提及（无法判断）
使命价值
65中等
Role contributes to Xiaomi's brand growth in Colombia, which has moderate social impact. Industry is stable with limited innovation signals.
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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