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Marketing and Product Manager
Marketing and Product Manager
发布于 大约 2 小时前中层管理(经理/总监)
New Taipei City, Taiwan
高级经验
全职员工
仅现场办公
本科
市场营销与传播
Distributor Management
Product Management
Social Media
AI 估算 · 18k–28k
Global auto brand, 5+ yrs experience, digital marketing, monthly salary ~18-28K RMB.
职位详情
关于这个职位
This role is accountable for driving the growth of the ACDelco brand and product portfolio in Taiwan's automotive aftermarket. The manager will lead new product development from concept to market launch, craft and execute marketing campaigns across digital and traditional channels, and collaborate with authorized distributors to ensure brand consistency and drive sales. The position requires a minimum of 5 years of relevant experience and strong digital marketing, content creation, and project management skills.
最低要求
A minimum of 5 years of progressive experience in Aftermarket (automotive, parts, or related industry) or relevant marketing experience.
Demonstrated experience and proficiency in social media platform management and digital marketing.
Proven ability to generate compelling marketing content (written, visual, or video).
Experience with live stream platforms and strategy for product promotion or brand engagement is highly desirable.
Strong track record in project management, with the ability to manage multiple complex initiatives simultaneously.
Deep understanding of brand promotion techniques and strategic brand development.
Bachelor's degree in Marketing, Business Administration, or a related field.
Excellent communication, presentation, and interpersonal skills in Mandarin Chinese
Proven ability to work effectively in a cross-functional and regional team environment (e.g., with APC team, Distributors).
工作职责
Product Management & Launch
Lead the new ACDelco product initial development proposal, identifying opportunities to expand the product line relevant to the Taiwan market.
Collaborate closely with the APC team to source and procure new products.
Oversee the successful launch of new products in the Taiwan market, including pricing, positioning, and inventory strategy.
Brand and Marketing Strategy
Lead the efforts to significantly increase ACDelco brand awareness across Taiwan.
Develop and execute comprehensive marketing campaigns across different channels to promote the brand and specific products.
Drive marketing content generation across various formats (digital, print, video) to support product launches and brand initiatives.
Utilize knowledge and skills on social platforms, live streaming, and other digital channels for effective brand communication and audience engagement.
Manage various brand promotion projects and initiatives from conception to execution.
Distribution Channel & Sales Collaboration
Lead and guide authorized ACDelco distributors to standardize the Corporate Identity (CI) and Visual Identity (VI) across all ACDelco authorized workshops to ensure brand consistency.
Collaborate with the sales team to design and execute effective seasonal sales campaigns and promotional activities to drive volume and market share.
Employ project management skills to ensure timely and budget-compliant execution of all product and marketing initiatives.
优先资格
Excellent communication, presentation, and interpersonal skills in English
AI 洞察
优缺点分析
优点
- Work with a globally recognized brand (ACDelco and GM) with established products and a strong distribution network.
- Gain diverse experience by owning both product management and marketing functions, building a comprehensive skill set.
- Collaborate with cross-functional and regional teams, networking with talented professionals.
- Competitive compensation and benefits expected from a multinational corporation.
- Balancing multiple responsibilities across product, brand, and sales can be demanding.
- Onsite work with up to 25% travel requires flexibility and adaptability.
- The role involves managing distributors and ensuring brand consistency, which may require strong negotiation skills.
- This role is ideal for experienced marketing/product professionals with an automotive background who seek a multifaceted leadership position and are comfortable with onsite work and occasional travel.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to senior brand or marketing manager positions within GM or ACDelco, potentially covering more markets.
- Develop expertise in strategic product planning and portfolio management in the automotive sector.
- Opportunity to expand into regional leadership roles across APAC as the business grows.
- Lead the development and launch of new ACDelco products in Taiwan, including market analysis, pricing, and inventory strategy.
- Develop and implement marketing campaigns to raise brand awareness across multiple channels, including digital, print, and video.
- Manage distributor relationships to standardize brand visual identity and execute seasonal sales promotions.
- Collaborate with internal teams (APC, sales) and external partners to ensure successful product commercialization.
- + years of experience in the automotive aftermarket or related marketing roles.
- Strong digital marketing skills, including social media management and content creation (written, visual, video).
- Proven project management abilities to handle multiple initiatives simultaneously.
- Excellent communication and presentation skills in Mandarin Chinese
- English is a plus.
申请策略
- Tailor your resume to show a combined strength in product and marketing, not just one side.
- Research GM's culture and values, and be ready to discuss how you can contribute to their vision.
- Emphasize achievements in new product launches and marketing campaigns, quantifying results such as increased brand awareness or market share.
- Highlight expertise in social media management, digital marketing, and content creation with concrete examples.
- Demonstrate project management skills by describing how you managed complex initiatives with multiple stakeholders.
- Include experience in the automotive aftermarket or related B2B industries if applicable.
- Strengthen English proficiency to better communicate in cross-functional and regional settings.
- Learn about ACDelco's product portfolio and the Taiwan automotive aftermarket landscape.
面试指南
- Use the STAR (Situation, Task, Action, Result) method to structure your answers.
- Focus on quantifiable outcomes, such as sales growth, brand reach, or cost savings.
- Show strategic thinking and your ability to collaborate across teams.
- Tell me about a time you launched a new product. What steps did you take and what was the result?
- How would you increase brand awareness for ACDelco in Taiwan? Outline your strategy.
- Describe a marketing campaign you created. How did you measure its success?
- How do you manage relationships with distributors to ensure consistent brand representation?
- Give an example of when you handled competing priorities effectively.
职位点评
59
综合评分
Global automotive brand, competitive pay, onsite with travel, marketing-product combo role.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
更适合这类人
This role is best for candidates who value stable income and brand reputation, and who can accept onsite work and travel.
表现最好
薪资福利
相对薄弱
工作生活
薪资福利70
成长发展55
工作生活45
使命价值65
薪资福利
70中等
As a global company with a well-known brand, GM is likely to offer competitive compensation and benefits, though the JD does not specify details.
薪资信号未披露（AI估算：18K-28K/月）
成长发展
55较低
The role offers broad exposure and cross-functional collaboration, but the JD lacks explicit growth or training programs.
技术前沿非技术岗（不适用）
业务类型ambiguous
工作生活
45较低
The position is onsite in New Taipei City with up to 25% travel, providing limited flexibility, and the JD does not mention work-life balance benefits.
工作模式仅现场办公
办公地点未明确
加班情况未提及（无法判断）
使命价值
65中等
The company's vision of zero crashes and emissions adds a sense of purpose, and the role contributes to the growing automotive aftermarket.
行业发展稳定成熟行业
社会影响正向社会影响力较高
使命信号Zero Crashes, Zero Emissions and Zero Congestion
创新程度积极采用新技术
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