美图
Senior Influencer Marketing Manager
Senior Influencer Marketing Manager
发布于 大约 4 小时前中层管理(经理/总监)
美国 / 巴西
中级经验
全职员工
远程工作
学历未注明
市场营销与传播
YouTube
Tiktok
UGC
Content Strategy
Campaign Management
Influencer Marketing
Ai Filters
AI 估算 · 40k–70k
Based on senior marketing manager in US/Brazil markets, industry average.
职位详情
关于这个职位
As the Senior Influencer Marketing Manager for AirBrush (US & Brazil), you will lead influencer campaigns, content strategy, and UGC initiatives to drive user acquisition and engagement across TikTok, Instagram, and YouTube. This role blends creative vision with data-driven optimization to scale growth in two key markets.
最低要求
Proven Track Record: 3–5 years of solid hands-on experience in overseas influencer marketing. Proven success in executing campaigns targeting the US or Brazil markets is highly preferred. Experience with To-C mobile applications (especially photography, video editing, utility, or fashion/lifestyle spaces) is a massive plus.
Exquisite Aesthetic Sense & Grid Fluency: You are a heavy native user of TikTok, Instagram, and YouTube. You possess a deeply ingrained instinct for what makes a video or photo visually captivating, knowing exactly how to grab a user's attention within the first 3 seconds (the "Hook").
Rigorous Analytical Mindset: Extremely comfortable with post-campaign data deep-dives. Able to diagnose underperforming creative assets by correlating metrics like drop-off rates and ER back to structural content or visual issues.
Growth-Hacking Drive: Prior practical experience with UGC creator networks, affiliate loops, or running side-account matrices. You love experimenting with new, unmapped traffic opportunities.
Flawless Communication & Languages: Full professional fluency in English and Chinese (both written and spoken) with the confidence to host alignments with global creators. Fluency or working proficiency in Portuguese is a significant competitive advantage.
Leadership Soft Skills: Exceptional project management capabilities, highly resilient in fast-paced environments, with prior experience in mentoring junior peers or managing cross-functional projects.
工作职责
End-to-End Influencer Campaign Management: Formulate and execute tailored influencer marketing strategies for the US and Brazil across TikTok, Instagram, and YouTube. Own the complete lifecycle including sourcing, vetting, negotiation, contract signing, creative alignment, and long-term relationship cultivation.
Visual & Content Strategy Formulation: Deeply analyze AirBrush's core product features—including AI filters, skin smoothing, object removal, and intuitive background adjustments. Translate these capabilities into creative, localized briefs that guide influencers to produce authentic, high-converting content suited for photographers, creators, and everyday users alike.
Data-Driven Performance Optimization: Obsessively monitor and analyze campaign performance metrics. Take direct accountability for Impressions, CPM, ER, and CPE, consistently refining the content hook and visual framing to optimize down-funnel ROI.
UGC Incubator & Side-Account Matrix Development: Build from scratch and aggressively scale an independent overseas UGC creator pool alongside a "Side-Account" system to support high-volume, rapid-fire content testing and ensure a steady stream of organic, viral assets.
Localization & Cultural Trend Sniffing: Maintain hyper-sensitivity to global social media algorithms, trending aesthetics, video formats, and viral memes. Decode the psychological and cultural nuances between US demographics and the Brazilian market to deliver hyper-localized influencer directions.
Cross-Functional Content Amplification: Collaborate seamlessly with User Acquisition (UA), Creative Studio, and Product teams. Extract winning influencer assets, package them into paid ad creative loops, and maximize the commercial scale of top-performing native content.
Team Mentorship & Project Leadership: Orchestrate workflows across external agencies and internal cross-functional stakeholders. Serve as a core pillar within the growth team, providing methodological guidance, aesthetic coaching, and day-to-day support to junior team members.
AI 洞察
优缺点分析
优点
- Hands-on experience with high-impact influencer campaigns in two major markets (US and Brazil).
- Opportunity to work with a well-known brand (Meitu) and shape the marketing strategy for a popular photo editing app.
- Exposure to cutting-edge growth tactics like UGC incubators and side-account matrices.
- Collaboration with cross-functional teams (UA, Creative, Product) and mentorship of junior members.
- High accountability for campaign performance metrics (Impressions, CPM, ER, CPE) requiring constant optimization.
- Need to stay ahead of rapidly changing social media trends and algorithms.
- Managing multiple stakeholders and external agencies across different time zones and cultures.
- A creative, data-savvy marketer with a passion for social media and a growth-hacking mindset, who thrives in fast-paced environments and enjoys building relationships with influencers.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Head of Influencer Marketing or Director of Growth, overseeing larger teams and markets.
- Transition into broader marketing leadership roles focusing on global user acquisition.
- Develop expertise in growth hacking and UGC ecosystems, becoming a sought-after specialist in the industry.
- Plan and execute end-to-end influencer marketing campaigns on TikTok, Instagram, and YouTube to drive user acquisition and engagement for AirBrush.
- Develop localized creative briefs that highlight product features like AI filters and skin smoothing, ensuring content resonates with US and Brazilian audiences.
- Analyze campaign performance metrics (Impressions, CPM, ER, CPE) to optimize content and improve ROI.
- Build and scale a UGC creator network and side-account system for rapid content testing and organic viral growth.
- Deep understanding of influencer marketing strategies and the social media landscape in US and Brazil.
- Strong aesthetic sense and content intuition, especially for short-form video platforms.
- Analytical skills to interpret campaign data and make data-driven decisions.
- Fluency in English and Chinese
- Portuguese is a plus.
申请策略
- Research AirBrush’s product features and recent campaigns to show genuine interest.
- Prepare to discuss your approach to balancing creative instincts with data-driven decisions during the interview.
- Highlight quantitative results from past influencer campaigns (e.g., % increase in engagement, cost per acquisition).
- Showcase experience with UGC networks, affiliate programs, or side-account strategies.
- Demonstrate cultural fluency in US and/or Brazilian markets through specific examples.
- Include any experience with photo/video editing apps or consumer mobile products.
- Strengthen knowledge of TikTok algorithm and content trends, especially for US and Brazil.
- Learn Portuguese to significantly boost competitiveness for the Brazilian market.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to provide concrete examples.
- Emphasize data-driven decision-making and iterative optimization.
- Show cultural understanding by referencing specific trends or nuances.
- How do you evaluate the success of an influencer campaign?
- Describe a time you turned around an underperforming campaign.
- How would you localize a campaign for Brazil versus the US?
- What metrics do you use to optimize influencer content?
- How do you manage relationships with influencers and ensure brand alignment?
匹配度报告
72
综合匹配度
Senior role with strong growth potential, remote flexibility, and focus on influencer marketing in US/Brazil.
适合人群
A growth-oriented marketer seeking skill advancement and impact in a dynamic, cross-cultural environment.
最强匹配
成长发展匹配
最弱匹配
使命价值匹配
薪资福利75
成长发展85
工作生活70
使命价值60
薪资福利匹配
75中等
Compensation is likely competitive for a senior role in US/Brazil markets, though not explicitly stated. Benefits may include standard tech perks, but clarity is low.
薪资信号未披露（AI估算：40K-70K/月）
成长发展匹配
85较高
The role offers exposure to growth-hacking tactics, mentorship opportunities, and cross-functional collaboration, which strongly support skill development.
技术前沿主流现代技术
技术栈Influencer Marketing、UGC、AI filters、Data Analytics
成长机会mentoring junior peers、methodological guidance、coaching
业务类型profit_center
工作生活匹配
70中等
Remote work is assumed, offering flexibility. However, high accountability and fast pace may require long hours. No explicit WLB signals.
工作模式远程工作
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值匹配
60中等
The role contributes to growing a creative app, which has positive social utility but limited direct social impact. Industry is stable with moderate innovation.
行业发展稳定成熟行业
社会影响中性/一般
创新程度积极采用新技术
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