Senior Influencer Marketing Manager
发布于 大约 2 个月前中层管理(经理/总监)
AI 估算 · 40k–70k
Based on senior marketing manager in US/Brazil markets, industry average.
职位详情
关于这个职位
As the Senior Influencer Marketing Manager for AirBrush (US & Brazil), you will lead influencer campaigns, content strategy, and UGC initiatives to drive user acquisition and engagement across TikTok, Instagram, and YouTube. This role blends creative vision with data-driven optimization to scale growth in two key markets.
最低要求
Proven Track Record: 3–5 years of solid hands-on experience in overseas influencer marketing. Proven success in executing campaigns targeting the US or Brazil markets is highly preferred. Experience with To-C mobile applications (especially photography, video editing, utility, or fashion/lifestyle spaces) is a massive plus.
工作职责
End-to-End Influencer Campaign Management: Formulate and execute tailored influencer marketing strategies for the US and Brazil across TikTok, Instagram, and YouTube. Own the complete lifecycle including sourcing, vetting, negotiation, contract signing, creative alignment, and long-term relationship cultivation.
AI 洞察
优缺点分析
优点
- Hands-on experience with high-impact influencer campaigns in two major markets (US and Brazil).
- Opportunity to work with a well-known brand (Meitu) and shape the marketing strategy for a popular photo editing app.
- Exposure to cutting-edge growth tactics like UGC incubators and side-account matrices.
- Collaboration with cross-functional teams (UA, Creative, Product) and mentorship of junior members.
- High accountability for campaign performance metrics (Impressions, CPM, ER, CPE) requiring constant optimization.
- Need to stay ahead of rapidly changing social media trends and algorithms.
- Managing multiple stakeholders and external agencies across different time zones and cultures.
- A creative, data-savvy marketer with a passion for social media and a growth-hacking mindset, who thrives in fast-paced environments and enjoys building relationships with influencers.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Head of Influencer Marketing or Director of Growth, overseeing larger teams and markets.
- Transition into broader marketing leadership roles focusing on global user acquisition.
- Develop expertise in growth hacking and UGC ecosystems, becoming a sought-after specialist in the industry.
- Plan and execute end-to-end influencer marketing campaigns on TikTok, Instagram, and YouTube to drive user acquisition and engagement for AirBrush.
- Develop localized creative briefs that highlight product features like AI filters and skin smoothing, ensuring content resonates with US and Brazilian audiences.
- Analyze campaign performance metrics (Impressions, CPM, ER, CPE) to optimize content and improve ROI.
- Build and scale a UGC creator network and side-account system for rapid content testing and organic viral growth.
- Deep understanding of influencer marketing strategies and the social media landscape in US and Brazil.
- Strong aesthetic sense and content intuition, especially for short-form video platforms.
- Analytical skills to interpret campaign data and make data-driven decisions.
- Fluency in English and Chinese
- Portuguese is a plus.
申请策略
- Research AirBrush’s product features and recent campaigns to show genuine interest.
- Prepare to discuss your approach to balancing creative instincts with data-driven decisions during the interview.
- Highlight quantitative results from past influencer campaigns (e.g., % increase in engagement, cost per acquisition).
- Showcase experience with UGC networks, affiliate programs, or side-account strategies.
- Demonstrate cultural fluency in US and/or Brazilian markets through specific examples.
- Include any experience with photo/video editing apps or consumer mobile products.
- Strengthen knowledge of TikTok algorithm and content trends, especially for US and Brazil.
- Learn Portuguese to significantly boost competitiveness for the Brazilian market.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to provide concrete examples.
- Emphasize data-driven decision-making and iterative optimization.
- Show cultural understanding by referencing specific trends or nuances.
- How do you evaluate the success of an influencer campaign?
- Describe a time you turned around an underperforming campaign.
- How would you localize a campaign for Brazil versus the US?
- What metrics do you use to optimize influencer content?
- How do you manage relationships with influencers and ensure brand alignment?
职位点评
Senior role with strong growth potential, remote flexibility, and focus on influencer marketing in US/Brazil.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
Compensation is likely competitive for a senior role in US/Brazil markets, though not explicitly stated. Benefits may include standard tech perks, but clarity is low.
成长发展
The role offers exposure to growth-hacking tactics, mentorship opportunities, and cross-functional collaboration, which strongly support skill development.
工作生活
Remote work is assumed, offering flexibility. However, high accountability and fast pace may require long hours. No explicit WLB signals.
使命价值
The role contributes to growing a creative app, which has positive social utility but limited direct social impact. Industry is stable with moderate innovation.