客路
Associate Manager / Manager, Business Development (Events)
Associate Manager / Manager, Business Development (Events)
发布于 大约 2 个月前中层管理(经理/总监)
China
中级经验
全职员工
仅现场办公
学历未注明
商业策略与发展
Cross-Functional Collaboration
Market Research
Sales
Negotiation
E-Commerce
Relationship Management
AI 估算 · 20k–35k
经理级别业务拓展岗，旅游电商行业薪资有竞争力，市场行情约20-35K。
职位详情
关于这个职位
该职位是客路旅游平台的活动业务拓展经理，负责开拓新商家、谈判合作、管理客户关系及市场分析
适合有3-5年BD经验、善于销售谈判和跨部门协作的求职者，工作地点在中国（具体城市未明确），需要较强的销售技巧和行业洞察力
最低要求
· 3-5 years proven experience in business development or account management, preferably in the entertainment & events, E-commerce industry.
· Sales Techniques: Proficiency in various sales and deal-making techniques such as pitching, negotiation, consultative selling, and closing deals is essential for effectively engaging with merchants and driving growth.
· Relationship Building & Understanding: Ability to build and maintain trust-based relationships with merchants and partners is crucial for enhancing sales potential and fostering long-term partnerships. Develop a deep understanding of merchants ie. strategic priorities, pain points, decision makers, decision making process, org chart, KPIs, competitors actions, etc.
· Problem-Solving Abilities: Strong and creative problem-solving skills are necessary for addressing merchants' needs and challenges, as well as for overcoming obstacles in the sales process.
· Customer Focus: Commitment to understanding customer needs, providing excellent service, and building long-term relationships with merchants which will help to drive customer satisfaction and loyalty.
· Market Research and Analysis: Strong analytical skills to gather and interpret market data, identify trends, and assess competitive landscapes to inform strategic decision-making.
· Business Acumen : Understanding of key business principles and metrics, as well as knowledge of the company's products/services and industry landscape, is important for effectively contributing to strategic planning and achieving business goals.
· Proactive and self-motivated, with the ability to work independently and as part of a team.
工作职责
· Sales Planning and Execution: Create and deliver compelling sales pitches to prospective merchants, to establish new destinations and/or verticals for Klook. Negotiate with new merchants to ensure they will be successful upon joining the platform (onboarding standards, supply strength metrics, etc) to help surpass goals.
· Partner Engagement and Relationship Management: Build trust and relationships with partners to enhance their sales potential across Klook's platforms, effectively conveying Klook's strengths and brand value while proactively understanding merchants' business situations and requirements.
· Sales Acquisition and Pipeline Management: Identify ideal suppliers to join the Klook platform to expand offerings. Leverage Klook's advantages to build out competitive supply products. Develop, manage, and nurture a sustainable acquisition pipeline to achieve successful business outcomes.
· Merchant Communication and Strategy: Maintain regular communication with existing merchants, conduct business reviews, opportunity identification and updates with merchants on a routine basis.
· Market Research & Analysis: Utilize internal and external resources to conduct comprehensive market research, identifying new opportunities and formulate GTM strategy. Deliver insights on market trends and competitor updates to relevant stakeholders.
· Cross-Functional Coordination: Collaborate closely with various internal functions (e.g., marketing, supplier operations, customer service, finance) to maximize sales, ensure alignment, enhance operational efficiency, drive customer satisfaction and repeat business, and ensure accurate payment processing and risk mitigation.
AI 洞察
优缺点分析
优点
- 客路是亚洲领先的旅游活动平台，B轮融资处于高速成长期，平台资源丰富
- 工作内容核心，直接参与商业拓展和营收增长，业绩贡献度高，成就感强
- 接触不同类型的商家和合作伙伴，积累广泛的人脉和行业洞察
- 适合有3年以上BD或客户管理经验、善于开拓和谈判、热爱旅游和活动行业的求职者
缺点 / 挑战
- 业绩压力较大，需要持续开发新客户并维护关系，目标导向性强
- 需要频繁沟通和出差，对精力和时间管理要求较高
- 职位要求综合能力强，既要策略规划又要一线执行，适配度需较高
角色解读
- 内部晋升：从经理到高级经理、总监，负责更大区域或核心品类
- 横向转型：积累行业资源后转往产品运营、战略合作等岗位
- 行业跳槽：在旅游、活动、电商领域拥有广泛人脉，可跳槽至头部平台或创业公司
- 开拓新商家资源，通过销售演讲和谈判达成合作，扩展平台目的地和品类
- 维护与现有商家的关系，定期进行业务回顾，挖掘增长机会
- 进行市场研究和竞争分析，制定上市策略，并跨部门协作推动销售目标达成
- 精通销售技巧，包括演讲、谈判、顾问式销售和成交
- 强大的关系建立能力，能深入理解商家战略、痛点与决策流程
- 扎实的市场分析和问题解决能力，能基于数据制定策略
- 具备商业敏锐度，了解行业动态和公司产品价值
申请策略
- 在求职信中表达对旅游和活动的热情，展示与公司使命的契合度
- 面试前准备一个具体的业务拓展案例，展示从线索到签约的全过程
- 突出过往BD业绩数据，如成功签约的商家数量、销售额增长等量化成果
- 重点描述与商家建立长期合作关系的案例，体现关系管理能力
- 强调跨部门协作经验，尤其是与市场、运营、财务等团队配合推动业务
- 提前了解旅游活动电商行业趋势，熟悉Klook平台和竞品（如KKday, Trip.com）
- 强化谈判和演讲技能，可以参加相关培训或模拟练习
面试指南
- STAR法则：描述情境、任务、行动和结果，重点突出你的角色和量化成果
- “问题-分析-方案”框架：先说明客户或市场痛点，再展示你的分析过程，最后给出合作方案
- “利益共赢”框架：强调你如何平衡商家需求和平台利益，创造双赢局面
- 请分享一个你成功开发新客户的案例，你是如何说服对方合作的？
- 如何维护长期客户关系并提升其产出？
- 你如何进行市场调研来识别新机会？请举例
- 当内部团队（如市场、运营）与你的目标冲突时，你如何协调？
- 你对旅游活动行业有什么理解？Klook的竞争优势是什么？
职位点评
65
综合评分
旅游电商BD经理岗，薪资有竞争力，发展空间大，但工作节奏紧凑。
更适合这类人
该职位最适合追求职业发展和薪资回报的求职者，不太适合重视工作生活平衡的人群。
表现最好
薪资福利
相对薄弱
工作生活
薪资福利75
成长发展70
工作生活50
使命价值65
薪资福利
75中等
该职位为经理级别，薪资预计在市场中等偏上水平，但JD未披露具体薪资和福利，满足程度中等。
薪资信号未披露（AI估算：20K-35K/月）
成长发展
70中等
职位名称包含管理职责，有明确的职业晋升空间，但JD未提及培训或明确的晋升路径，成长信号不足。
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活
50较低
工作地点不明确，JD未提及远程或弹性工作，销售岗通常需要较多出差和现场办公，工作生活平衡可能一般。
工作模式未明确
办公地点未明确
加班情况未提及（无法判断）
使命价值
65中等
旅游活动行业处于增长期，但职位本身是商业拓展，社会影响力中性，创新水平跟随行业。
行业发展高速增长赛道
社会影响中性/一般
创新程度积极采用新技术
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