高级策略运营专家（新签方向）

优缺点分析

角色解读

• Grow from vertical function owner to regional supply-growth lead in an overseas startup team. 2. Build a comprehensive skill set across product ops, data analysis and strategy design that transfers across markets. 3. Ride Keeta's international expansion (Hong Kong, Middle East, Brazil) toward broader global roles.
• Build the data monitoring system for new-signing lead pools and supply-side campaigns, mining internal and external data to support fact-based strategy. 2. Define new-signing prioritization strategies (region, category, merchant tier, user preference) and design productized lead-pool mechanisms such as scoring models and auto-routing rules. 3. Design EDLP campaign strategies including product selection, subsidy models and merchant participation mechanisms to drive merchant GMV and price competitiveness. 4. Lead cross-functional projects, translate strategies into productization (lead tagging systems, marketing tool configuration) and frontline playbooks, incentives and SOPs.
• 5+ years in data operations, strategy operations or data product roles, with strong business diagnosis ability. 2. Advanced SQL and solid data analysis skills, sensitive to data signals. 3. Ability to break down business goals into data rules, tagging systems and metric frameworks. 4. Clear logic and strong communication to collaborate across data, product, tech and business teams.

申请策略

• Show genuine interest in Keeta's overseas expansion story and localized market thinking. 2. Prepare a case where your strategy moved a real business metric end to end.
• Quantify supply-growth or merchant-acquisition results you drove (GMV lift, lead conversion, coverage). 2. Show concrete examples of scoring models, tagging systems or SOPs you built. 3. Highlight SQL proficiency and data-driven campaign design. 4. Emphasize cross-functional leadership in productizing strategies.
• Sharpen your understanding of EDLP/subsidy economics and marketplace supply-side mechanics. 2. Practice framing business goals into metric systems and experiment designs. 3. Learn basics of the Brazilian food-delivery market landscape if possible.

面试指南

• Use a diagnose-design-execute-review loop to structure strategy case answers. 2. For metric/system questions, start from business objectives then derive rules, tags and KPIs. 3. For execution questions, show stakeholder mapping, risk management and result accountability.
• How would you build a lead-pool scoring and routing mechanism from scratch?
• How do you design a supply-side subsidy campaign and measure its GMV efficiency?
• Describe a time you turned a business goal into data rules and metrics.
• How do you prioritize new-signing across regions and merchant tiers?
• How do you drive cross-team execution when resources are limited?
• Review your past projects with quantified business outcomes ready. 2. Understand Keeta's Brazil entry context and local competition. 3. Prepare to whiteboard a lead-scoring or subsidy-model design.