美团
Marketing Ops Business partner
Marketing Ops Business partner
发布于 大约 17 小时前普通员工/个人贡献者
迪拜
中级经验
全职员工
仅现场办公
学历未注明
Cross-Functional Collaboration
Growth Strategy
Marketing Campaigns
Campaign Evaluation
Playbook Development
AI 估算 · 30k–50k
海外岗位薪资较高，行业热门，技能稀缺，竞争力强
职位详情
关于这个职位
该职位负责在美团旗下Keeta品牌的中东市场制定并执行营销增长策略，通过数据驱动优化用户转化与留存，并与跨部门协作推动平台级战役落地
适合有3-5年互联网营销运营经验、擅长数据分析与项目管理的人才
最低要求
–5 years of experience in internet platforms, local services, or e-commerce; experience in marketing campaigns or growth roles is preferred
Strong understanding of the local services or F&B industry, with deep insights into user behavior and merchant operations
Solid data analysis skills with the ability to drive decisions through data
Proven experience managing end-to-end marketing projects (strategy → execution → analysis), with strong project management skills
Excellent communication and stakeholder management skills, with the ability to drive cross-functional alignment
Fluency in English (spoken and written); Arabic is a plus
工作职责
Marketing Campaigns & Growth Strategy
Develop differentiated marketing strategies based on category characteristics (e.g., QSR, coffee, casual dining) and brand positioning, including mega campaigns, thematic promotions, and brand campaigns
Design end-to-end growth funnels focused on key metrics such as order growth, conversion rate improvement, and user retention (traffic → conversion → retention)
Provide customized marketing solutions for strategic accounts to drive brand-level GMV and overall platform contribution
User & Merchant Insights
Deeply analyze user behavior (ordering journey, price sensitivity, consumption timing, etc.) to identify growth opportunities
Leverage merchant operational characteristics (AOV, menu structure, fulfillment capability, etc.) to design tailored marketing strategies
Continuously build and refine a “User × Scenario × Category” growth framework to improve targeting and campaign effectiveness
Data-Driven Analysis & Performance Optimization
Establish a comprehensive campaign evaluation system (impressions, clicks, conversion, ROI, incremental orders, etc.)
Diagnose performance issues through data analysis (e.g., funnel drop-offs, low campaign efficiency) and continuously optimize strategies
Deliver standardized reporting and post-campaign reviews, and distill best practices for scalability
Project Management & Cross-functional Collaboration
Own the end-to-end campaign lifecycle (planning → resource coordination → execution → post-analysis)
Collaborate closely with cross-functional teams (Marketing, Product, Operations, Sales, etc.) to ensure smooth execution
Manage complex projects (e.g., platform-wide campaigns, co-branded initiatives) and ensure timely delivery with strong results
Playbook & System Building
Develop marketing playbooks across different categories, price ranges, and user segments
Build standardized campaign templates (e.g., user acquisition, hero product campaigns, seasonal promotions)
Create benchmark cases to enable scalable growth for merchants and empower the sales team
AI 洞察
优缺点分析
- Opportunity to work for a leading global food delivery platform expanding rapidly in the Middle East.
- Hands-on experience with end-to-end campaign management and data-driven marketing in a dynamic market.
- Exposure to cross-functional collaboration and the chance to build scalable systems from scratch.
- Working abroad in Dubai may require adaptation to a new culture and work environment.
- Fast-paced growth environment may involve high-pressure deadlines and ambitious targets.
- Need to quickly understand local consumer behavior and business ecosystem, which may be complex.
- Ideal for marketing professionals with 3-5 years of experience who are eager to take on a high-impact role in an international setting, enjoy data-driven decision-making, and thrive in a fast-growth startup-like atmosphere within a large company.
角色解读
- Advance to a senior marketing manager role, leading larger regional campaigns or teams.
- Transition to a broader growth or strategy role within Keeta or other international markets.
- Develop expertise in a specific domain (e.g., user acquisition, merchant partnerships) and become a subject matter expert.
- Design and execute marketing campaigns tailored to local categories and brand positioning.
- Analyze user behavior and merchant data to identify growth opportunities and optimize funnels.
- Manage end-to-end campaign lifecycle, collaborating with cross-functional teams.
- Build scalable playbooks and standardized templates for merchants and sales teams.
- Strong analytical skills with experience in data-driven marketing and growth strategies.
- Deep understanding of the local services or F&B industry, including user and merchant dynamics.
- Proven project management and cross-functional collaboration abilities.
- Fluency in English
- Arabic is a plus for market understanding.
申请策略
- Research Keeta's current presence in the Middle East and its competitors to show genuine interest.
- Tailor your application to demonstrate your ability to adapt to a multicultural environment and willingness to relocate.
- Emphasize specific examples of marketing campaigns you designed and their measurable impact on growth (e.g., GMV, conversion rate).
- Highlight data analysis projects where you extracted insights and informed strategy.
- Showcase project management skills with complex, cross-functional initiatives.
- If you have experience in the food delivery or local services industry, make it prominent.
- Strengthen your data analysis and visualization skills (e.g., SQL, Excel, Tableau if not already proficient).
- Familiarize yourself with the local market trends in the Middle East, especially food delivery and e-commerce.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For data-related questions, explain your analytical process: from data collection to insight generation and action taken.
- For market knowledge questions, demonstrate research and show how you'd apply your skills to the local context.
- Describe a marketing campaign you designed and how you measured its success.
- How do you approach data analysis to identify growth opportunities? Give an example.
- Tell me about a time you managed a complex project with multiple stakeholders. How did you ensure alignment?
- What do you know about the food delivery market in the Middle East, and what challenges do you foresee?
- How do you handle situations where campaign performance is below expectations?
匹配度报告
72
综合匹配度
海外高薪市场运营岗，注重成长与影响力，现场办公不做WLB承诺
适合人群
This role is best suited for candidates prioritizing career growth and international exposure over work-life balance.
最强匹配
薪资福利匹配
最弱匹配
工作生活匹配
薪资福利85
成长发展80
工作生活50
使命价值75
薪资福利匹配
85较高
The role offers a competitive compensation package for an overseas assignment, though specific benefits are not detailed in the JD.
薪资信号偏高 (30K-50K/月)
成长发展匹配
80较高
The role provides strong skill development opportunities in campaign management, data analysis, and cross-functional collaboration, with a growth-oriented environment.
技术前沿非技术岗（不适用）
业务类型profit_center
工作生活匹配
50较低
The position requires on-site work in Dubai, and the JD does not mention any WLB policies, making it a moderate lifestyle fit.
工作模式仅现场办公
办公地点海外（不适用）
加班情况未提及（无法判断）
使命价值匹配
75中等
The role contributes to a global mission of improving food delivery services, and the industry is high-growth, offering a sense of purpose.
行业发展高速增长赛道
社会影响正向社会影响力较高
使命信号帮大家吃得更好，生活更好
创新程度积极采用新技术
Watch Jobs