供给策略运营
发布于 大约 2 个月前普通员工/个人贡献者
AI 估算 · 25k–40k
海外岗位通常薪资较高，加上美团国际化业务，需具备策略和数据分析能力，薪资有竞争力。
职位详情
关于这个职位
This role is responsible for designing and executing supply-side marketing strategies for Keeta's Bahrain market, optimizing merchant subsidy allocation, and driving operational efficiency through data analysis and AI tools. You will work closely with cross-functional teams to achieve business goals in a fast-paced international environment.
最低要求
Bachelor's degree or above, with at least 4 years of experience in business analysis, operations analysis, or merchant operations strategy, preferably in local life services or food delivery platforms. 2. Excellent strategic planning and operations capabilities, logical thinking, structured mindset, and ability to solve complex problems. 3. Proficient in SQL for data extraction and analysis, solid statistical foundation; experience or strong interest in AI applications. 4. Open-minded, good English working ability (listening, speaking, reading, writing) or strong willingness to learn, able to communicate and collaborate independently in an international environment.
工作职责
【Marketing Strategy Design】 Continuously monitor local market competition, lead the iteration of localized marketing plans; based on merchant tier, price band, category and other dimensions, combined with conversion rate, ROI and other key metrics, precisely match marketing tool combinations for merchants at different levels, systematically improve the strategic space of merchant subsidy marketing and overall platform operational efficiency, form strategic guidelines. 2. 【Target System Establishment and Tracking】 Build a complete target system related to marketing (coverage, subsidy, etc.), decompose strategies into executable actions; proactively assess the feasibility and risks of sales team target achievement, integrate internal and external resources, strongly drive the team to complete business goals. 3. 【Cross-functional Collaboration】 Deeply collaborate with BD, frontline teams, and C-end/D-end teams, integrate cross-functional resources to ensure high-quality implementation of marketing strategies, achieve end-to-end delivery from strategy to results. 4. 【AI Tool Exploration】 Lead the exploration of AI tools in intelligent marketing scenarios, build real-time business data monitoring and anomaly alert mechanisms, significantly improve problem detection efficiency, drive marketing decision-making speed through technology.
AI 洞察
优缺点分析
优点
- Direct impact on business strategy in a high-growth international market (Bahrain).
- Hands-on experience with AI tools applied to marketing, a cutting-edge area.
- Exposure to a diverse, multicultural team and cross-functional collaboration.
- Opportunity to build operational frameworks from scratch with significant autonomy.
- Requires adaptability to a new market with different cultural and business norms.
- Fast-paced environment with high expectations for delivering results quickly.
- May involve frequent communication across time zones and with remote teams.
- A strategic thinker with strong data skills who thrives in dynamic, international settings and enjoys building and optimizing processes.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to a senior strategy operations manager role, leading a team of analysts and marketers.
- Transition to a product strategy role, focusing on platform-level features and user growth.
- Opportunity to move into general management, overseeing a larger region or business unit.
- Design and optimize marketing strategies for the Bahrain market, including merchant subsidy allocation and promotion planning.
- Build and track key performance indicators to ensure sales targets are met, adjusting tactics based on data insights.
- Collaborate with sales, product, and engineering teams to implement marketing campaigns and monitor their effectiveness.
- Explore and integrate AI tools to automate data analysis and improve decision-making speed.
- Strong analytical skills with proficiency in SQL for data extraction and manipulation.
- Strategic thinking and ability to design scalable marketing frameworks for different merchant segments.
- Cross-functional communication and project management skills to drive alignment across teams.
- Familiarity with AI/ML concepts and willingness to apply them in a business context.
申请策略
- Research Keeta's expansion strategy and understand the competitive landscape in Bahrain.
- Prepare specific examples of how you have used data to improve marketing ROI or merchant engagement.
- Emphasize experience in designing marketing strategies and using data to drive decisions.
- Highlight any international or cross-cultural work experience, especially in the Middle East.
- Showcase proficiency in SQL and any AI-related projects or tools you have used.
- Mention examples of leading cross-functional initiatives and achieving measurable results.
- Brush up on SQL skills and ensure you can write complex queries for business analysis.
- Learn about AI/ML applications in marketing, such as predictive modeling or recommendation systems.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- For strategic questions, outline a structured approach: define objectives, segment data, propose solutions, and mention metrics.
- For technical questions, demonstrate both theoretical knowledge and practical application.
- How would you design a merchant subsidy strategy for a new market like Bahrain?
- Describe a time you used SQL to analyze a business problem and what insights you derived.
- How would you measure the success of a marketing campaign and optimize it over time?
- Explain your experience with AI tools. How would you integrate AI into marketing operations?
- How do you handle cross-functional conflicts or misalignment in priorities?
职位点评
High-growth strategy role with AI focus in an international market, offering strong development but requiring relocation and adaptability.
从薪资福利、成长空间、工作节奏和岗位方向综合评估，方便横向比较。
薪资福利
Salary is likely competitive for the region and role, but the JD does not specify exact benefits or compensation details.
成长发展
Strong emphasis on strategic autonomy, AI exploration, and cross-functional experience; excellent for skill growth and career advancement.
工作生活
Based in Bahrain, likely requires relocation; no mention of work flexibility or WLB; overseas assignment may have lifestyle adjustments.
使命价值
Keeta's mission to improve food delivery globally provides a sense of purpose, but the role is primarily operational and strategic.