亿滋
Sr. Associate Brand Manager - Luna
Sr. Associate Brand Manager - Luna
发布于 6 个月前普通员工/个人贡献者
East Hanover, New Jersey, United States
初级经验
全职员工
仅现场办公
硕士
市场营销与传播
全渠道营销
品牌管理
商业敏锐度
媒体策划
数字商务
整合营销
项目管理
PowerPoint
薪资面议
暂无薪资依据说明。
职位详情
关于这个职位
作为亿滋旗下Luna品牌的高级副品牌经理，您将负责支持品牌战略，制定并执行整合营销计划，以驱动品牌增长
您需要管理品牌的日常运营，包括预算、全渠道工作流（如数字商务、购物者营销），并领导关键商业化项目，确保实现收入和利润目标
这是一个需要与跨职能团队紧密合作，在快节奏环境中推动业务发展的核心市场岗位
最低要求
+ years work experience
工作职责
Facilitate the development and execution of the integrated media campaigns, activation and media plans, maximizing media ROI. Partner closely with internal and external media partners to flawlessly execute plans.
Manage the daily operations of the brand, including developing and executing organic strategy, manage brand owned sites (website, e-Comm, etc.) and the budget.
Oversee all omni-channel workstreams, including shopper marketing and digital commerce/activation.
Support brand portfolio management and lead commercialization/launch plans for business-critical projects, PPA, and sustainability - including post-launch tracking.
优先资格
MBA preferred
AI 洞察
优缺点分析
优点
- You gain hands-on experience managing a major global brand (Luna) within a leading snacking company (Mondelēz International). The role offers exposure to the full marketing mix, from strategy and media to digital commerce and product launches. The competitive salary and bonus program, along with comprehensive benefits, provide strong financial and professional stability.
- You must thrive in a fast-paced environment and navigate ambiguity, as priorities in consumer goods can shift quickly. The role requires managing multiple workstreams (media, digital, commercialization) simultaneously against strict deadlines. You will need to influence and lead without direct authority, coordinating efforts across various internal and external teams.
- This position is ideal for an early-career marketing professional with 1-2 years of experience, preferably with an MBA, who is highly organized, strategic, and eager to accelerate their career in fast-moving consumer goods (FMCG) brand management.
缺点 / 挑战
暂无明显挑战项
角色解读
- This role is a stepping stone to more senior brand management positions (e.g., Brand Manager, Senior Brand Manager) within Mondelēz or other FMCG companies. Success here can lead to broader portfolio management, regional strategy roles, or specialization in areas like digital marketing or innovation.
- You will develop and execute integrated marketing campaigns and media plans to maximize ROI. You will manage the brand's daily operations, including its digital presence (website, e-commerce) and budget. You will lead commercialization projects for new products or initiatives, ensuring they meet revenue and profit targets.
- You need strong analytical and creative thinking to develop effective marketing strategies. Excellent communication and project management skills are essential for leading cross-functional teams and external partners. Proficiency in Excel and PowerPoint is required for data analysis, reporting, and presentation.
申请策略
- Demonstrate your knowledge of Mondelēz's brand portfolio and the competitive snacking landscape. In your cover letter or interviews, articulate how your skills align with driving "consumer-centric brand growth" and managing the P&L, which are core to this role.
- Highlight any experience in developing or executing marketing campaigns, media plans, or digital activations. Quantify your achievements, such as improvements in ROI, sales growth, or campaign reach. Showcase projects where you demonstrated cross-functional collaboration, budget management, or leadership in a fast-paced setting.
- Brush up on your advanced Excel skills for data analysis and financial modeling. Practice building compelling, data-driven presentations in PowerPoint. Research current trends in omni-channel marketing, shopper marketing, and sustainability within the FMCG/snacking industry.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on your specific actions and the measurable outcomes. Frame your answers around driving business results (revenue, profit, brand growth) and consumer-centric thinking. Demonstrate both your analytical rigor (with data) and creative problem-solving skills.
- Walk me through how you would develop an integrated marketing plan for a new product launch. Describe a time you had to manage a project with a tight deadline and ambiguous requirements. How do you measure the success of a media campaign and optimize for ROI? Tell me about a time you had to influence a cross-functional team to achieve a goal. How would you approach managing a brand's budget and prioritizing spend?
- Prepare 2-3 detailed case studies from your past experience that showcase campaign development, project management, and cross-functional leadership. Be ready to discuss your understanding of the brand 'Luna' and its potential challenges/opportunities. Practice explaining complex marketing or business concepts in a clear, concise, and confident manner.
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