Senior Customer Marketing Manager - Grenade

优缺点分析

角色解读

• This senior management role offers a path towards broader commercial leadership, such as Head of Customer Marketing, Commercial Director, or General Management positions within Mondelēz International.
• Success in this role builds expertise in omnichannel strategy and key account management, which is highly transferable to other global FMCG or consumer goods companies seeking to expand in competitive markets.
• You will develop and lead the overarching customer marketing strategy for Grenade across all UK retail channels, ensuring it aligns with brand campaigns and new product launches.
• A core responsibility is personally managing the strategic partnership and marketing execution for the key account, Tesco, to drive significant growth.
• You will lead a team of three managers, overseeing budget allocation, ROI analysis for all activations, and ensuring excellence in execution across grocery, convenience, wholesale, e-commerce, and high-street channels.
• Deep expertise in FMCG shopper/customer marketing, with specific knowledge of the UK retail landscape and how to activate campaigns within major grocery retailers.
• Strong commercial and financial acumen, including experience managing large budgets, setting ROI strategies, and driving growth through data-informed decisions.
• Proven leadership and people management skills, with the ability to coach, develop a team, and influence senior stakeholders across commercial, marketing, and brand functions.

申请策略

• Research Grenade's product portfolio, recent marketing campaigns, and its position within the Mondelēz ecosystem to tailor your application and show genuine interest in the brand.
• In your cover letter or interviews, emphasize your ability to bridge strategy and execution, and how you foster collaboration between marketing, sales, and commercial teams.
• Quantify your achievements in previous FMCG customer marketing roles, especially those related to revenue growth, market share gains, or ROI improvements for specific campaigns or channels.
• Clearly detail your experience working with major UK grocery retailers (especially the 'top 4'), describing specific projects, negotiations, or joint business plans you led.
• Highlight your people leadership experience, including team size, how you coached and developed direct reports, and examples of improving team performance.
• Brush up on advanced data analysis skills, particularly using Excel and Power BI, to confidently discuss how you would measure and optimize campaign ROI.
• Prepare to discuss the latest trends in the UK active nutrition/lifestyle market and omnichannel retail to demonstrate strategic thinking and industry knowledge.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your answers, always concluding with a quantifiable result or a key learning.
• Frame your answers to show a balance of strategic thinking ('why' and 'what') and operational excellence ('how' and executional detail).
• Walk us through a successful customer marketing campaign you led from strategy to execution. What was the business impact (use metrics)?
• Describe your experience managing a P&L or a significant A&C budget. How do you ensure activities deliver against ROI targets?
• How would you approach developing the customer marketing strategy for a key account like Tesco for Grenade?
• Tell us about a time you had to influence a senior stakeholder or a difficult client to get buy-in for your plan.
• Describe your leadership style and how you develop high-performing teams.
• Prepare 2-3 detailed case studies from your past experience that cover strategy development, budget/ROI management, key account collaboration, and team leadership.