仁孚行
Marketing Officer
Marketing Officer
发布于 大约 14 小时前普通员工/个人贡献者
Chai Wan, Hong Kong
中级经验
全职员工
仅现场办公
学历未注明
市场营销与传播
ChatGPT
Campaign Management
Short-Form Video
AI 估算 · 25k–35k
香港市场营销岗3年经验，中型企业，薪资约25-35K HKD/月，含13薪。
职位详情
关于这个职位
This Marketing Officer role at Zung Fu supports DENZA's fast-growing automotive business, focusing on content execution, social media management, and campaign coordination. You will work across digital and offline channels, create engaging content for platforms like Instagram and Facebook, and assist with events and retail marketing. It's ideal for someone with 3+ years of marketing experience, a creative mindset, and a desire to grow into a more independent role.
最低要求
Minimum 3 years of experience in marketing, social media, or digital communications
Background in social media agency, event agency, digital agency is preferred
Exposure to content creation, campaign execution, or social media management
Automotive or lifestyle brand experience is a plus, but not required
Strong interest in content creation, storytelling, and social media trends
Familiarity with AI tools and content creation platforms (e.g. ChatGPT, Canva, basic video editing tools, website CMS and social scheduling tools)
Basic understanding of short-form video and digital content formats
Strong communication and coordination skills
Organized and able to manage multiple tasks and timelines
Proactive, responsible, and willing to take ownership of tasks
Detail-oriented with a positive working attitude
Team player with good interpersonal skills
Able to work under pressure and meet deadlines
Language: Cantonese, English, Mandarin
工作职责
Content & Social Platforms Execution**
Support content ideation and execution across social platforms (Instagram, Facebook, XHS, etc.)
Assist in developing short-form video content, social posts, copywriting and campaign creatives.
Assist in creating marketing materials such as print ad, press releases and media kits
Translate product features and campaign messages into clear and engaging content.
Assist to manage day-to-day updates of social media platforms and website contents. Monitor engagement and basic performance metrics.
Stay updated on social media trends and formats for all social media platforms.
Brand Campaign & Media Coordination**
Support the execution of marketing campaigns across digital and offline channels
Coordinate with partners, media and creative agencies on asset delivery, timelines, and campaign rollout.
Coordinate with agencies and production partners to deliver content.
Ensure all campaign materials are accurate and aligned with brand guidelines.
Coordinate internal approvals and ensure timely delivery of assets
Maintain good organization of content materials and campaign assets
Event & Retail**
Support in the execution, coordination, management and data collection for marketing events
Assist in preparation of event materials and on-site coordination
Support content capture during events for social media and press usage
Support the production and coordination of promotional materials, decorations for retail needs, activities in showroom and other retail environments.
Partners & Agency Management**
Assist in project managing and coordinating with partners and agencies
Support content briefing and ensure deliverables meet expectations.
AI 洞察
优缺点分析
优点
- Hands-on experience across content, campaigns, events, and retail - versatile skill building.
- Work with a well-established company (Zung Fu) and a growing brand (DENZA) in the automotive sector.
- Exposure to both digital and traditional marketing, enhancing overall marketing competence.
- Fast-paced environment requiring multitasking and the ability to work under pressure.
- Need to stay updated on constantly changing social media trends and tools.
- Role is execution-heavy, may involve repetitive tasks initially before growing into strategy.
- This role is ideal for a mid-level marketing professional with 3+ years of experience who enjoys content creation, social media, and campaign coordination, and wants to grow in a supportive yet dynamic environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Progress to Senior Marketing Officer or Marketing Manager with deeper campaign ownership and strategy involvement.
- Specialize in digital marketing, social media strategy, or brand management.
- Opportunity to take on more independent roles within the automotive or lifestyle marketing sector.
- Create and manage content for social media platforms like Instagram, Facebook, and Xiaohongshu.
- Coordinate with agencies, media partners, and internal teams to execute marketing campaigns and events.
- Assist in retail and showroom activities, including promotional materials and on-site support.
- Proficiency in social media content creation and copywriting, with familiarity in AI tools like ChatGPT and design platforms like Canva.
- Strong organizational and coordination skills to manage multiple tasks and stakeholders.
- Knowledge of short-form video formats and ability to analyze basic performance metrics.
申请策略
- Tailor your cover letter to show genuine interest in DENZA and understanding of the automotive brand's positioning.
- Prepare a portfolio of content samples (social posts, videos, campaign materials) to demonstrate hands-on capability.
- Showcase specific examples of social media campaigns you've executed, including metrics (e.g., engagement rate, reach).
- Highlight any experience with content creation tools (Canva, video editing, CMS) and AI tools like ChatGPT.
- Demonstrate coordination skills through examples of working with agencies or managing multiple stakeholders.
- Improve proficiency in short-form video editing (e.g., CapCut, Premiere Pro) and social scheduling tools (e.g., Hootsuite, Buffer).
- Gain basic understanding of automotive or lifestyle industry to align with brand context.
面试指南
- Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on your specific role and measurable outcomes.
- For content-related questions, emphasize your creative process and how you align content with brand guidelines and audience preferences.
- Can you describe a social media campaign you managed from ideation to execution? What were the results?
- How do you stay updated on social media trends and apply them to your work?
- Describe a time you coordinated with multiple stakeholders (agencies, internal teams) to deliver a project on time.
- How would you translate technical product features into engaging content for social media?
- Give an example of a time you worked under pressure to meet a tight deadline.
- Review DENZA's current social media presence and prepare a few ideas for improvement or new content formats.
匹配度报告
65
综合匹配度
Mid-level marketing role with content focus, good for skill growth, standard compensation, and moderate work-life balance.
适合人群
This role is best suited for a marketer seeking hands-on experience and skill development in content and campaign execution, with moderate salary and stable work environment.
最强匹配
成长发展匹配
最弱匹配
使命价值匹配
薪资福利65
成长发展75
工作生活70
使命价值50
薪资福利匹配
65中等
The job offers a competitive remuneration package including 5-day work week, but salary details are undisclosed. Benefits from JD are minimal, so compensatory motivation is moderately satisfied.
薪资信号面议 (25K-35K/月)
福利待遇5-day work week
成长发展匹配
75中等
The role provides exposure to content creation, campaign execution, and digital marketing, with opportunities to grow into a more independent role. Use of AI tools and modern platforms indicates moderate skill development.
技术前沿主流现代技术
技术栈ChatGPT、Canva、video editing tools、CMS、social scheduling tools
成长机会grow into a more independent role
业务类型ambiguous
工作生活匹配
70中等
Standard 5-day work week, but office is in Chai Wan, Hong Kong, and no remote work mentioned. Work-life balance appears reasonable with no overtime signals.
工作模式仅现场办公
办公地点市区核心地段
加班情况未提及（无法判断）
工作生活平衡5-day work week
使命价值匹配
50较低
Automotive industry is stable but not high-growth in terms of social impact. The role does not emphasize mission or innovation beyond standard marketing tasks.
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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