[쿠팡] 퍼포먼스 마케터 (쿠팡이츠)

优缺点分析

角色解读

• Can advance to senior performance marketer or team lead, overseeing larger budgets and more complex campaigns.
• Opportunity to move into broader growth marketing roles (CRM, retention) or product marketing.
• With exposure to data analytics and SQL, can transition into marketing analytics or data-driven strategy roles.
• Manage and optimize performance marketing campaigns across Google and Meta channels to achieve KPIs like user acquisition and retention.
• Use data analysis to improve targeting, bidding strategies, and creative assets through A/B testing and experiments.
• Collaborate with designers, data teams, and product managers to drive marketing efficiency and business impact.
• Expertise in self-serve platforms like Google UAC and Meta Ads Manager for campaign execution and optimization.
• Strong analytical skills to monitor CAC, ROAS, and other metrics, and derive actionable insights.
• Experience with attribution tools (AppsFlyer, Adjust) and mobile app marketing is a plus.
• Good communication and cross-functional collaboration skills.

申请策略

• Research Coupang Eats and its competitive landscape to show genuine interest during interviews.
• Prepare a portfolio of past campaign case studies that demonstrate your impact.
• Quantify your campaign results (e.g., improved ROAS by X%, reduced CAC by Y%).
• Showcase experience with specific media platforms (Google UAC, Meta) and attribution tools.
• Include examples of A/B testing and data-driven optimization projects.
• Highlight any SQL or data analysis skills used to derive insights.
• If not already familiar, learn about mobile app marketing and attribution tools like AppsFlyer.
• Practice SQL for marketing data analysis, or take courses on marketing analytics.

面试指南

• Use the STAR method: Situation, Task, Action, Result, emphasizing data-driven decisions.
• Show structured thinking: define the problem, analyze data, test hypothesis, iterate.
• Quantify results and connect them to business impact.
• How do you approach optimizing a campaign that is underperforming on ROAS?
• Describe a time you used A/B testing to improve a marketing metric. What was your process?
• How do you balance user acquisition and retention efforts?
• How would you prioritize channels for a new product launch?
• Explain how you would set up a campaign targeting dormant users.