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Manager, Card Products and Acquisition - Hang Seng Bank (HK)
Manager, Card Products and Acquisition - Hang Seng Bank (HK)
发布于 5 个月前中层管理(经理/总监)
Mongkok, Kowloon, Hong Kong
高级经验
全职员工
混合式弹性办公
本科
产品管理
Credit Card
Customer Experience
Marketing
Portfolio Management
Product Management
Stakeholder Management
Hong Kong Banking
AI 估算 · 30k–50k
Senior product manager role at a major bank in Hong Kong; salary is competitive for the industry and level, reflecting experienc
职位详情
关于这个职位
This role involves managing credit card products and acquisition strategies for Hang Seng Bank. You will formulate product strategies, implement marketing programs, and manage the card portfolio to drive growth and customer engagement. It requires strong business acumen, leadership skills, and experience in credit card product management.
最低要求
University degree in Business Administration or a related discipline
Minimum of 8 years’ working experience in credit card product management with at least 2 years in managerial grade
Strong business acumen and numeric sense
Strong interpersonal, communication and presentation skills
Great sense of ownership and ability to work independently with good problem solving skills
工作职责
Formulate card product strategies and implement marketing programmes to grow card-in-force and achieve KPI targets
Manage the portfolio of credit cards to grow card base and usage, assist in developing new product features
Coordinate with internal departments to enhance customer experience
Maintain good relationships with external business parties (e.g., joint promotion partners and card schemes) to explore new business opportunities
Manage marketing budget and product financials effectively
AI 洞察
优缺点分析
优点
- Exposure to complex financial products and high-impact marketing strategies.
- Work at a top-tier bank with strong brand and resources.
- Hybrid work flexibility and competitive compensation.
- Opportunity to build a valuable network in the banking industry.
- High pressure to meet aggressive business targets.
- Need to navigate regulatory requirements and internal processes.
- Fast-paced environment with multiple stakeholders.
- Experienced product managers in banking with strong leadership skills and a desire to drive growth in a structured yet dynamic environment.
缺点 / 挑战
暂无明显挑战项
角色解读
- Advance to Senior Manager or Director of Cards Products.
- Transition to broader retail banking product management roles.
- Opportunity to lead larger teams and drive digital transformation in banking.
- Formulate and execute credit card product strategies to grow the card portfolio and achieve business KPIs.
- Manage marketing programs and collaborate with internal departments to enhance customer experience.
- Maintain relationships with external partners like co-brand partners and card schemes to explore business opportunities.
- Monitor product financials and marketing budget to ensure efficient spending.
- Deep understanding of credit card product lifecycle and marketing.
- Strong analytical and business acumen to evaluate performance and identify growth opportunities.
- Excellent communication and interpersonal skills for stakeholder management.
- Project management and budget management capabilities.
申请策略
- Tailor your CV to highlight leadership and business impact.
- Research Hang Seng's current card portfolio and recent campaigns to show genuine interest.
- Quantify achievements in previous credit card product management roles (e.g., % portfolio growth, campaign ROI).
- Emphasize experience in managing cross-functional teams and external partners.
- Showcase any digital transformation or innovation in card products.
- Include specific examples of budget management and financial analysis.
- Stay updated on digital payment trends and fintech partnerships.
- Strengthen data analytics skills using tools like SQL or Tableau.
面试指南
- Use the STAR method (Situation, Task, Action, Result) for behavioral questions.
- Demonstrate strategic thinking and data-driven decision making.
- Show collaboration skills by highlighting cross-departmental projects.
- How would you design a new credit card product for a specific customer segment?
- Describe a time you turned around a underperforming card portfolio.
- How do you balance marketing spend with profitability?
- How do you manage relationships with co-brand partners?
- What digital trends are impacting credit card business?
职位点评
71
综合评分
Senior credit card product manager role at major Hong Kong bank, offering growth opportunities and hybrid work, with moderate compensation transparency.
更适合这类人
Candidates motivated by career growth, product strategy experience, and competitive compensation in a hybrid work environment.
表现最好
成长发展
相对薄弱
使命价值
薪资福利70
成长发展80
工作生活75
使命价值60
薪资福利
70中等
The role offers competitive compensation typical for a senior banking position, but exact figures are undisclosed. Benefits are likely comprehensive.
薪资信号未披露（AI估算：30K-50K/月）
成长发展
80较高
The bank emphasizes career development opportunities, and the role provides exposure to product strategy and cross-functional collaboration.
技术前沿非技术岗（不适用）
成长机会career development opportunities
业务类型profit_center
工作生活
75中等
Hybrid work arrangement is offered, providing flexibility. However, banking roles may require extra hours during campaigns or reporting periods.
工作模式混合式弹性办公
办公地点未明确
加班情况未提及（无法判断）
工作生活平衡Hybrid Worker
使命价值
60中等
The role is in a stable banking industry with moderate social impact. It contributes to customer financial services but not a mission-driven field.
行业发展稳定成熟行业
社会影响中性/一般
创新程度稳健跟随主流
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