Internship Market & Customer Activation

优缺点分析

角色解读

• Gain hands-on experience in B2B marketing for a global industrial leader, building a strong foundation in marketing communications.
• Develop expertise in event management, content creation, and campaign analytics, transferable to any marketing role.
• Potential to move into a full-time marketing position at Henkel or other global companies after graduation.
• Develop messaging and content for industrial adhesive technologies targeting different market segments.
• Plan and execute trade shows, conferences, and customer events, handling logistics and on-site support.
• Collaborate with global teams in market strategy, commercial, and application engineering to ensure consistent communication.
• Analyze marketing campaign performance and prepare KPI-based reports to drive continuous improvement.
• Strong communication skills both written and verbal, with creativity and analytical thinking.
• Digital affinity and understanding of digital marketing tools and channels (e.g., social media, analytics).
• Team-oriented working style and ability to work in a cross-cultural environment.
• Interest in industrial or technical topics
• willingness to learn about complex technologies.

申请策略

• Tailor your cover letter to demonstrate your understanding of Henkel's business and your passion for industrial marketing.
• Mention specific events or campaigns you have been involved in and the results you achieved.
• Emphasize any previous marketing or communications internships or projects, especially content creation and event coordination.
• Highlight digital marketing skills, including social media management, analytics tools, or CRM experience.
• Showcase language proficiency in English and German, and any international experience or cross-cultural teamwork.
• Familiarize yourself with digital marketing platforms like HubSpot, Salesforce, or Google Analytics.
• Improve your German language skills if not already proficient, as it is an advantage.
• Read up on industrial adhesives and B2B marketing trends to show genuine interest.

面试指南

• Use the STAR method (Situation, Task, Action, Result) to structure your answers, focusing on measurable outcomes.
• Demonstrate your analytical and creative thinking by explaining how you tailored messaging to specific audiences.
• Show enthusiasm for learning about new technologies and industries, and connect your skills to the job requirements.
• Tell us about a time you planned an event or managed a project with multiple stakeholders.
• How do you approach creating content for a technical or complex product?
• What digital marketing tools are you proficient in, and how have you used them to achieve marketing goals?
• Why are you interested in an internship at Henkel and in the industrial adhesives sector?
• How do you handle working in a team with diverse backgrounds and across different time zones?