Stage - Assistant(e) Social Media & Brand Content - Janvier 2027 (H/F/X)

优缺点分析

角色解读

• Gain hands-on experience in digital marketing and social media within a multinational company, which can lead to a full-time role in marketing or communications.
• Develop a portfolio of campaign management and content creation projects, opening doors to specialist roles like Social Media Manager or Brand Manager.
• Opportunities for national and international mobility within Henkel after internship completion.
• Coordinate and deploy media campaigns with partner agencies, ensuring all activation levers are properly tracked.
• Manage influencer projects: identify creators, prepare briefs, coordinate product shipments, and support collaborations.
• Contribute to digital content creation by writing creative briefs, following production steps, and validating deliverables. Also manage the editorial calendar for social media platforms.
• Conduct competitive and industry research to identify trends and opportunities, and participate in community management to engage audiences.
• Proficiency in Microsoft Office suite (Excel, Word, PowerPoint) is essential.
• Knowledge of Photoshop and Adobe Premiere Pro is a plus for content creation.
• Strong organizational skills, attention to detail, and creativity.
• Interest in beauty and hair care industry is important for brand alignment.

申请策略

• Tailor your cover letter to express genuine interest in Henkel's beauty brands and the specific responsibilities listed.
• Research Henkel's recent campaigns and mention them in your application to show proactive engagement.
• Emphasize any previous internships or projects in digital marketing, social media management, or content creation.
• Highlight proficiency in Office suite and any experience with Adobe Creative tools (Photoshop, Premiere Pro).
• Showcase organizational and creative skills with examples, such as managing a social media calendar or creating content.
• Include any knowledge of beauty industry trends or personal interest in hair care/beauty.
• If not already proficient, take short online courses on social media analytics tools (e.g., Google Analytics, Hootsuite).
• Practice using Photoshop and Premiere Pro to create sample content for your portfolio.

面试指南

• For campaign questions, use the STAR method: Situation, Task, Action, Result. Focus on your role and measurable outcomes.
• For trend awareness, mention specific sources (e.g., LinkedIn, industry blogs) and give an example of a recent trend you applied.
• For coordination questions, show how you prioritize tasks, use tools like Trello or Excel, and communicate with stakeholders.
• Can you describe a social media campaign you managed or contributed to?
• How do you stay updated on digital marketing trends?
• Tell us about a time you had to coordinate multiple tasks and deadlines.
• Why are you interested in the beauty industry?
• How would you handle a negative comment from a community member?